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The posting benchmark

The Advocate (Burnie) on Facebook, beside its peers

How The Advocate (Burnie)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Australia with 50k to 500k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Advocate (Burnie): 13.9 a day

Median in Australia: 20.9 a day

That is 7 fewer a day than the median in Australia.

Place the dots by

Posts a day8th/11Photos and video9th/11Evening postsWeekend day
Engagement per post9th/11Engagement a day10th/11Per 1,000 followers9th/11Comments per post11th/11Comments a day11th/11

The Advocate (Burnie), Australia

8thof 11

Rank among its peers, highest first, posts a day

The Advocate (Burnie) posted 13.9 times a day to Facebook. The median of its 10 peers: 16.6.

Its first gap: photos and video

52 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 10 news publishers in Australia with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

The Advocate (Burnie)'s 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Advocate (Burnie) beside 10 peers

The Advocate (Burnie) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day13.98th of 1116.6
Photos and video41%9th of 1194%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post149th of 1171
Engagement a day65910th of 114,127
Engagement per 1,000 followers0.0789th of 110.45
Comments per post6.611th of 1156
Comments a day9311th of 11788

What it would take

What would reaching the median of its peers take?

The Advocate (Burnie)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

52more posts a week

as photos or video, of its 97 a week: 40 now, 92 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 97 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    13.9 now; the median of its peers 16.6

    2.7 more a day, 19 a week
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Advocate (Burnie)'s Facebook posts drew 92 comments a day, 88% less than the median of 10 news publishers in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Advocate (Burnie)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Advocate (Burnie) posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Advocate (Burnie)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Advocate (Burnie), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Advocate (Burnie)Median of its peers
Monday 29 June1415.5
Tuesday 30 June1817
Wednesday 1 July1316
Thursday 2 July1518
Friday 3 July1315
Saturday 4 July911
Sunday 5 July1213
Monday 6 July715.5
Tuesday 7 July1118.5
Wednesday 8 July1216.5
Thursday 9 July1515.5
Friday 10 July1217.5
Saturday 11 July1412.5
Sunday 12 July1116
Monday 13 July1317.5
Tuesday 14 July1419
Wednesday 15 July1620
Thursday 16 July1517
Friday 17 July916.5
Saturday 18 July1311.5
Sunday 19 July1514.5
Monday 20 July1818
Tuesday 21 July1516
Wednesday 22 July1620
Thursday 23 July1516
Friday 24 July1617
Saturday 25 July1410
Sunday 26 July1213
Monday 27 July1717
Tuesday 28 July1518
Wednesday 29 July1517.5
Thursday 30 July1016
Friday 31 July1216.5
Saturday 1 August1714
Sunday 2 August1015.5
Monday 3 August1418
Tuesday 4 August2116.5
Wednesday 5 August1717.5
Thursday 6 August1817
Friday 7 August1418
Saturday 8 August1214.5
Sunday 9 August1215
Monday 10 August1317
Tuesday 11 August1217.5
Wednesday 12 August1316
Thursday 13 August1319
Friday 14 August1318
Saturday 15 August1213
Sunday 16 August915
Monday 17 August1218
Tuesday 18 August1617.5
Wednesday 19 August1118.5
Thursday 20 August1618
Friday 21 August1416.5
Saturday 22 August815
Sunday 23 August1913
Monday 24 August1416.5
Tuesday 25 August1318
Wednesday 26 August1219
Thursday 27 August1615
Friday 28 August1716
Saturday 29 August1610.5
Sunday 30 August1913.5
Monday 31 August1616.5
Tuesday 1 September1316
Wednesday 2 September1617
Thursday 3 September1416.5
Friday 4 September1319
Saturday 5 September1514
Sunday 6 September1614.5
Monday 7 September1916.5
Tuesday 8 September1717.5
Wednesday 9 September1319
Thursday 10 September1718.5
Friday 11 September1117.5
Saturday 12 September1614
Sunday 13 September1313.5
Monday 14 September1816.5
Tuesday 15 September1416.5
Wednesday 16 September1617.5
Thursday 17 September1617
Friday 18 September1116.5
Saturday 19 September613.5
Sunday 20 September1016

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Advocate (Burnie), and the median across its peers.
FormatThe Advocate (Burnie)Its peers, median
Photo40%91%
Video or reel1%4%
Album0%0%
Link59%5%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place The Advocate (Burnie)'s posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Advocate (Burnie)'s peers are 10 news publishers in Australia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us