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The posting benchmark

The Daily Advertiser (Wagga Wagga) on Facebook, beside its peers

How The Daily Advertiser (Wagga Wagga)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 368 peers: news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers.

Country
Australia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Daily Advertiser (Wagga Wagga): 12.4 a day

Median in Australia: 20.9 a day

That is 8.5 fewer a day than the median in Australia.

Place the dots by

Posts a day267th/369Photos and video267th/369Evening postsWeekend day
Engagement per post274th/369Engagement a day311th/369Per 1,000 followers271st/369Comments per post319th/369Comments a day323rd/369

The Daily Advertiser (Wagga Wagga), Australia

267thof 369

Rank among its peers, highest first, posts a day

The Daily Advertiser (Wagga Wagga) posted 12.4 times a day to Facebook, at least 40% less than the median of 368 news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

8.4 more posts a day would reach its peers' median. What it would take

See all nine measures

The Daily Advertiser (Wagga Wagga)'s 368 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Daily Advertiser (Wagga Wagga) beside 368 peers

The Daily Advertiser (Wagga Wagga) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.4267th of 36920.8
Photos and video15%267th of 36943%
Evening postsNot countedNo rank27%
Weekend dayNot countedNo rank77%
Engagement per post5274th of 36912
Engagement a day365311th of 3691,414
Engagement per 1,000 followers0.048271st of 3690.11
Comments per post3.1319th of 36916
Comments a day39323rd of 369269

What it would take

What would reaching the median of its peers take?

8.4more posts a day

59 a week, to reach the median of its peers: 20.8 a day, against 12.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    15% of its posts; the median of its peers 43%

    25 more of its 87 posts a week as photos or video: 13 now, 38 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Daily Advertiser (Wagga Wagga)'s posts drew 39 comments a day. The median of its peers: 269.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Daily Advertiser (Wagga Wagga)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Daily Advertiser (Wagga Wagga) posted, beside its peers

Its own posts beside its 368 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Daily Advertiser (Wagga Wagga)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Daily Advertiser (Wagga Wagga), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Daily Advertiser (Wagga Wagga)Median of its peers
Monday 29 June1220
Tuesday 30 June1020
Wednesday 1 July1321
Thursday 2 July1721
Friday 3 July1321.5
Saturday 4 July1417
Sunday 5 July1315
Monday 6 July1419
Tuesday 7 July1622
Wednesday 8 July1421
Thursday 9 July1523
Friday 10 July1623
Saturday 11 July1417
Sunday 12 July1016
Monday 13 July1421
Tuesday 14 July1522
Wednesday 15 July1523
Thursday 16 July1422
Friday 17 July1221
Saturday 18 July1316.5
Sunday 19 July1215
Monday 20 July1319.5
Tuesday 21 July1421
Wednesday 22 July1521
Thursday 23 July1622
Friday 24 July1422
Saturday 25 July1416
Sunday 26 July1415
Monday 27 July1320
Tuesday 28 July1223
Wednesday 29 July1123
Thursday 30 July1522
Friday 31 July1322
Saturday 1 August1018
Sunday 2 August816
Monday 3 August1321
Tuesday 4 August1622
Wednesday 5 August1522.5
Thursday 6 August1823
Friday 7 August1222
Saturday 8 August917
Sunday 9 August1215
Monday 10 August920
Tuesday 11 August1222
Wednesday 12 August823
Thursday 13 August1722
Friday 14 August822
Saturday 15 August917
Sunday 16 August1115.5
Monday 17 August1020.5
Tuesday 18 August1022
Wednesday 19 August1222
Thursday 20 August1824
Friday 21 August1222
Saturday 22 August1218
Sunday 23 August1216
Monday 24 August1621.5
Tuesday 25 August1323
Wednesday 26 August1823
Thursday 27 August1822
Friday 28 August722
Saturday 29 August1117
Sunday 30 August1016
Monday 31 August1021.5
Tuesday 1 September1023
Wednesday 2 September1324
Thursday 3 September1523
Friday 4 September1123
Saturday 5 September918
Sunday 6 September1016
Monday 7 September1019
Tuesday 8 September822
Wednesday 9 September1223.5
Thursday 10 September1123
Friday 11 September1023
Saturday 12 September1018
Sunday 13 September916.5
Monday 14 September1021.5
Tuesday 15 September1223
Wednesday 16 September1024
Thursday 17 September1722
Friday 18 September1124
Saturday 19 September919
Sunday 20 September1218

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Daily Advertiser (Wagga Wagga), and the median across its peers.
FormatThe Daily Advertiser (Wagga Wagga)Its peers, median
Photo14%35%
Video or reel1%4%
Album0%0%
Link85%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 27%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Daily Advertiser (Wagga Wagga)'s peers are 368 news publishers, digital-native newsrooms and news agencies worldwide with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 368 peers, A to Z.

The peers

Its 368 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us