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The posting benchmark

The Land on Facebook, beside its peers

How The Land's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Australia with 50k to 500k followers.

Country
Australia
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Australia

The Land: 21.3 a day

Median in Australia: 20.9 a day

That is 0.4 more a day than the median in Australia.

Place the dots by

Posts a day1st/11Photos and video8th/11Evening postsWeekend day
Engagement per post9th/11Engagement a day9th/11Per 1,000 followers9th/11Comments per post11th/11Comments a day10th/11

The Land, Australia

1stof 11

Rank among its peers, highest first, posts a day

The Land posted 21.3 times a day to Facebook, 29% more than the median of 10 news publishers in Australia with 50k to 500k followers, 29 June to 20 September 2026.

See all nine measures

The Land's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Land beside 10 peers

The Land and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.31st of 1116.6
Photos and video69%8th of 1194%
Evening posts16%No rankToo few peers
Weekend day49%No rankToo few peers
Engagement per post99th of 1171
Engagement a day1,3829th of 114,127
Engagement per 1,000 followers0.0589th of 110.45
Comments per post7.111th of 1156
Comments a day15110th of 11788

What it would take

At or above the median of its peers on posts a day

The Land posts at or above the median of its peers: 21.3 a day, against their 16.6.

In posts, measure by measure

  • Photos and video

    69% of its posts; the median of its peers 94%

    38 more of its 149 posts a week as photos or video: 103 now, 141 at the median
  • At or above the median of its peers on posts a day.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Land's Facebook posts drew 151 comments a day, 81% less than the median of 10 news publishers in Australia with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Land's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Land posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Land
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Land, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe LandMedian of its peers
Monday 29 June1515.5
Tuesday 30 June2717
Wednesday 1 July2516
Thursday 2 July2118
Friday 3 July1915
Saturday 4 July1011
Sunday 5 July1113
Monday 6 July1815.5
Tuesday 7 July2718.5
Wednesday 8 July2716.5
Thursday 9 July2615.5
Friday 10 July2117.5
Saturday 11 July1112.5
Sunday 12 July1216
Monday 13 July2317.5
Tuesday 14 July1719
Wednesday 15 July2620
Thursday 16 July3317
Friday 17 July3116.5
Saturday 18 July1911.5
Sunday 19 July2014.5
Monday 20 July1918
Tuesday 21 July2716
Wednesday 22 July2020
Thursday 23 July3316
Friday 24 July1817
Saturday 25 July1010
Sunday 26 July1313
Monday 27 July1917
Tuesday 28 July2618
Wednesday 29 July2617.5
Thursday 30 July1616
Friday 31 July1816.5
Saturday 1 August814
Sunday 2 August915.5
Monday 3 August2118
Tuesday 4 August2616.5
Wednesday 5 August2517.5
Thursday 6 August2117
Friday 7 August3118
Saturday 8 August1314.5
Sunday 9 August1015
Monday 10 August1717
Tuesday 11 August2817.5
Wednesday 12 August3416
Thursday 13 August2419
Friday 14 August2418
Saturday 15 August1413
Sunday 16 August1115
Monday 17 August1718
Tuesday 18 August2317.5
Wednesday 19 August2218.5
Thursday 20 August3218
Friday 21 August2716.5
Saturday 22 August1415
Sunday 23 August1313
Monday 24 August3216.5
Tuesday 25 August3118
Wednesday 26 August2819
Thursday 27 August2015
Friday 28 August2516
Saturday 29 August1610.5
Sunday 30 August1513.5
Monday 31 August2116.5
Tuesday 1 September3016
Wednesday 2 September2417
Thursday 3 September3116.5
Friday 4 September2319
Saturday 5 September1314
Sunday 6 September1414.5
Monday 7 September3116.5
Tuesday 8 September2717.5
Wednesday 9 September2619
Thursday 10 September2518.5
Friday 11 September3417.5
Saturday 12 September1214
Sunday 13 September1713.5
Monday 14 September2316.5
Tuesday 15 September3216.5
Wednesday 16 September2817.5
Thursday 17 September1717
Friday 18 September2016.5
Saturday 19 September1013.5
Sunday 20 September1716

Share of posts by local hour

Show the figures as a table
Share of posts by The Land in each local hour, beside the median of its peers.
Local hourThe Land
00:000%
01:000%
02:000.1%
03:000%
04:000%
05:000.8%
06:009.5%
07:009.6%
08:007.4%
09:006.2%
10:006.9%
11:006.4%
12:0010.8%
13:005.8%
14:006.4%
15:006.1%
16:003.9%
17:004.4%
18:006.2%
19:005%
20:003.6%
21:000.8%
22:000.1%
23:000%

Posts a day by weekday

Show the figures as a table
Posts a day by The Land on each local weekday, beside the median of its peers.
WeekdayThe Land
Monday21.1
Tuesday25.7
Wednesday26.1
Thursday26
Friday26.1
Saturday13.7
Sunday10.6

What it posted

Show the figures as a table
Share of each format among posts by The Land, and the median across its peers.
FormatThe LandIts peers, median
Photo66%91%
Video or reel3%4%
Album1%0%
Link31%5%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Land, 18:00 to midnight: 16%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Land's peers are 10 news publishers in Australia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us