Skip to content

The posting benchmark

VG on Facebook, beside its peers

How VG's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers in the Nordics with 200k to 2m followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Norway

VG: 33.7 a day

Median in Norway: 7.8 a day

That is 25.9 more a day than the median in Norway.

Place the dots by

Posts a day7th/12Photos and video4th/12Evening posts4th/12Weekend day8th/12
Engagement per post4th/12Engagement a day5th/12Per 1,000 followers4th/12Comments per post5th/12Comments a day5th/12

VG, Norway

7thof 12

Rank among its peers, highest first, posts a day

VG posted 33.7 times a day to Facebook. The median of its 11 peers: 40.6.

Its first gap: posts a day

6.9 more posts a day would reach its peers' median. What it would take

Peers: 11 news publishers in the Nordics with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

VG's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

VG beside 11 peers

VG and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day33.77th of 1240.6
Photos and videoover 99%4th of 1260%
Evening posts30%4th of 1227%
Weekend day81%8th of 1285%
Engagement per post1814th of 1260
Engagement a day27,5945th of 1210,313
Engagement per 1,000 followers0.274th of 120.16
Comments per post875th of 1271
Comments a day2,9135th of 122,228

What it would take

What would reaching the median of its peers take?

6.9more posts a day

49 a week, to reach the median of its peers: 40.6 a day, against 33.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 81% of a weekday's posts; the median of its peers 85%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

VG's posts drew 2,913 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside VG's.

Type its name, then choose it.

Or one of its peers

Day by day

How VG posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • VG
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by VG, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayVGMedian of its peers
Monday 29 June3737
Tuesday 30 June4544
Wednesday 1 July4041
Thursday 2 July3244
Friday 3 July3839
Saturday 4 July3729
Sunday 5 July3233
Monday 6 July3346
Tuesday 7 July3241
Wednesday 8 July3344
Thursday 9 July3138
Friday 10 July3339
Saturday 11 July3934
Sunday 12 July3025
Monday 13 July2348
Tuesday 14 July2844
Wednesday 15 July3440
Thursday 16 July4347
Friday 17 July2646
Saturday 18 July2724
Sunday 19 July2925
Monday 20 July2740
Tuesday 21 July3045
Wednesday 22 July3747
Thursday 23 July3447
Friday 24 July3131
Saturday 25 July2641
Sunday 26 July2835
Monday 27 July2439
Tuesday 28 July3343
Wednesday 29 July3538
Thursday 30 July2831
Friday 31 July3834
Saturday 1 August2029
Sunday 2 August2631
Monday 3 August2441
Tuesday 4 August3248
Wednesday 5 August3239
Thursday 6 August3138
Friday 7 August3942
Saturday 8 August2727
Sunday 9 August3024
Monday 10 August3542
Tuesday 11 August3643
Wednesday 12 August3946
Thursday 13 August4339
Friday 14 August4144
Saturday 15 August3437
Sunday 16 August3738
Monday 17 August3337
Tuesday 18 August3737
Wednesday 19 August4138
Thursday 20 August4339
Friday 21 August3735
Saturday 22 August2634
Sunday 23 August2233
Monday 24 August4033
Tuesday 25 August4335
Wednesday 26 August2244
Thursday 27 August1643
Friday 28 August3142
Saturday 29 August2629
Sunday 30 August1529
Monday 31 August4141
Tuesday 1 September3741
Wednesday 2 September3846
Thursday 3 September4149
Friday 4 September3845
Saturday 5 September3148
Sunday 6 September3039
Monday 7 September4240
Tuesday 8 September4533
Wednesday 9 September5650
Thursday 10 September4235
Friday 11 September4745
Saturday 12 September4239
Sunday 13 September3043
Monday 14 September3039
Tuesday 15 September3342
Wednesday 16 September3645
Thursday 17 September4244
Friday 18 September4243
Saturday 19 September2533
Sunday 20 September3128

Share of posts by local hour

Show the figures as a table
Share of posts by VG in each local hour, beside the median of its peers.
Local hourVGMedian of its peers
00:001.6%0.7%
01:001.7%0.1%
02:001.8%0.2%
03:001.7%0%
04:001.7%0.1%
05:002.7%1.9%
06:002.2%4.1%
07:002.9%5.4%
08:004.7%5.9%
09:005.4%6.3%
10:005.9%6.1%
11:005.9%5.9%
12:005.2%6.1%
13:005.6%5.9%
14:004.8%5.8%
15:005.4%6.1%
16:005%6.3%
17:005.9%5.8%
18:005.6%5.8%
19:005.4%6.1%
20:005.8%5.6%
21:005.2%5.4%
22:004.6%3.1%
23:003.3%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by VG on each local weekday, beside the median of its peers.
WeekdayVGMedian of its peers
Monday33.341.3
Tuesday35.644
Wednesday37.244.3
Thursday35.643.5
Friday36.443.2
Saturday29.534.3
Sunday28.333.8

What it posted

Show the figures as a table
Share of each format among posts by VG, and the median across its peers.
FormatVGIts peers, median
Photo99%91%
Video or reel1%7%
Album0%0%
Link1%2%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • VG, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, VG posted 81% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

VG's peers are 11 news publishers in the Nordics with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us