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The posting benchmark

Aftenposten on Facebook, beside its peers

How Aftenposten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 90 peers: news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Norway

Aftenposten: 21 a day

Median in Norway: 7.8 a day

That is 13.2 more a day than the median in Norway.

Place the dots by

Posts a day80th/91Photos and video1st/91Evening posts50th/91Weekend day62nd/91
Engagement per post19th/91Engagement a day35th/91Per 1,000 followers22nd/91Comments per post41st/91Comments a day67th/91

Aftenposten, Norway

80thof 91

Rank among its peers, highest first, posts a day

Aftenposten posted 21 times a day to Facebook, 55% less than the median of 90 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

25.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Aftenposten's 90 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Aftenposten beside 90 peers

Aftenposten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2180th of 9146.1
Photos and video100%1st of 9157%
Evening posts28%50th of 9129%
Weekend day77%62nd of 9185%
Engagement per post15419th of 9161
Engagement a day21,42235th of 9113,359
Engagement per 1,000 followers0.1722nd of 910.086
Comments per post8441st of 9173
Comments a day1,75767th of 913,405

What it would take

What would reaching the median of its peers take?

25.1more posts a day

176 a week, to reach the median of its peers: 46.1 a day, against 21 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 29%

    1 more of its 147 posts a week between 18:00 and midnight: 41 now, 42 at the median

  • Weekend day

    A weekend day: 76.7% of a weekday's posts; the median of its peers 84.7%

    5 more posts a weekend: 3 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Aftenposten's Facebook posts drew 1,757 comments a day, 48% less than the median of 90 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Aftenposten's.

Type its name, then choose it.

Or one of its peers

Day by day

How Aftenposten posted, beside its peers

Its own posts beside its 90 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Aftenposten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Aftenposten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAftenpostenMedian of its peers
Monday 29 June2050
Tuesday 30 June2851
Wednesday 1 July2252.5
Thursday 2 July2449
Friday 3 July2451.5
Saturday 4 July2344.5
Sunday 5 July3740.5
Monday 6 July2149.5
Tuesday 7 July2152
Wednesday 8 July2047
Thursday 9 July2151
Friday 10 July2151.5
Saturday 11 July1943
Sunday 12 July1641
Monday 13 July2552.5
Tuesday 14 July2251
Wednesday 15 July1751
Thursday 16 July1949.5
Friday 17 July2049
Saturday 18 July1744
Sunday 19 July1644
Monday 20 July2050
Tuesday 21 July2249
Wednesday 22 July2049
Thursday 23 July2149
Friday 24 July2047.5
Saturday 25 July1340.5
Sunday 26 July1139
Monday 27 July1945.5
Tuesday 28 July1948.5
Wednesday 29 July2446.5
Thursday 30 July2850.5
Friday 31 July2249
Saturday 1 August1843
Sunday 2 August1741
Monday 3 August2047
Tuesday 4 August1648.5
Wednesday 5 August2247.5
Thursday 6 August2046.5
Friday 7 August2749
Saturday 8 August1641
Sunday 9 August1540
Monday 10 August2546.5
Tuesday 11 August2145.5
Wednesday 12 August2348.5
Thursday 13 August2648.5
Friday 14 August1848
Saturday 15 August1642.5
Sunday 16 August1741.5
Monday 17 August2145
Tuesday 18 August2344
Wednesday 19 August2245
Thursday 20 August2447.5
Friday 21 August1645
Saturday 22 August1640
Sunday 23 August1940
Monday 24 August2546
Tuesday 25 August2148
Wednesday 26 August2147.5
Thursday 27 August2446.5
Friday 28 August3748
Saturday 29 August1942.5
Sunday 30 August2139.5
Monday 31 August1748
Tuesday 1 September1747
Wednesday 2 September1948
Thursday 3 September1849
Friday 4 September1848
Saturday 5 September1643.5
Sunday 6 September1542.5
Monday 7 September1850
Tuesday 8 September2448.5
Wednesday 9 September6950
Thursday 10 September2647
Friday 11 September2551
Saturday 12 September2043
Sunday 13 September2041.5
Monday 14 September1852
Tuesday 15 September2346
Wednesday 16 September2152
Thursday 17 September1650.5
Friday 18 September1749.5
Saturday 19 September1241
Sunday 20 September1339.5

Share of posts by local hour

Show the figures as a table
Share of posts by Aftenposten in each local hour, beside the median of its peers.
Local hourAftenpostenMedian of its peers
00:000.8%1%
01:000.2%0.9%
02:000.2%0.2%
03:000.1%0.4%
04:000%0.1%
05:001.1%1%
06:004.3%2.7%
07:006.2%4.4%
08:005.4%5.3%
09:007.3%5.7%
10:007.4%6%
11:006.8%6.1%
12:005.4%6.3%
13:006.4%6.1%
14:006.4%5.9%
15:005.6%6%
16:003.6%5.9%
17:005.1%6%
18:005%5.8%
19:005.4%6%
20:004.9%5.5%
21:005.7%5.5%
22:004.5%4.4%
23:002.2%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Aftenposten on each local weekday, beside the median of its peers.
WeekdayAftenpostenMedian of its peers
Monday21.448
Tuesday21.648.2
Wednesday24.948.4
Thursday22.148.7
Friday22.349.2
Saturday1742.1
Sunday17.440.8

What it posted

Show the figures as a table
Share of each format among posts by Aftenposten, and the median across its peers.
FormatAftenpostenIts peers, median
Photo89%53%
Video or reel11%7%
Album0%0%
Link0%40%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Aftenposten, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Aftenposten posted 77% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Aftenposten's peers are 90 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 90 peers, A to Z.

The peers

Its 90 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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