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The posting benchmark

BusinessDesk on Facebook, beside its peers

How BusinessDesk's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 247 peers: news publishers and digital-native newsrooms worldwide with 10k to 100k followers.

Country
New Zealand
Region
Australia and New Zealand
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within New Zealand

BusinessDesk: 8.1 a day

No median is printed for New Zealand.

Place the dots by

Posts a day159th/248Photos and video36th/248Evening posts195th/203Weekend day184th/201
Engagement per post194th/248Engagement a day181st/248Per 1,000 followers150th/248Comments per post91st/248Comments a day111th/248

BusinessDesk, New Zealand

159thof 248

Rank among its peers, highest first, posts a day

BusinessDesk posted 8.1 times a day to Facebook, at least 31% less than the median of 247 news publishers and digital-native newsrooms worldwide with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: evening posts

12 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

BusinessDesk's 247 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BusinessDesk beside 247 peers

BusinessDesk and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.1159th of 24811.8
Photos and video94%36th of 24827%
Evening posts4%195th of 20324%
Weekend day44%184th of 20175%
Engagement per post2194th of 2488.5
Engagement a day217181st of 248481
Engagement per 1,000 followers0.15150th of 2480.21
Comments per post1191st of 2488.2
Comments a day90111th of 24877

What it would take

What would reaching the median of its peers take?

BusinessDesk's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

12more posts a week

between 18:00 and midnight, of its 57 a week: 2 now, 14 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • BusinessDesk
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • BusinessDesk, 18:00 to midnight: 4%
  • Median of its peers, 18:00 to midnight: 24%
Show as a table
Posts in each local hour, beside the median of its peers
HourBusinessDeskMedian of its peers
00:000.0%0.1%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.2%0.0%
05:001.3%0.0%
06:000.0%3.6%
07:0046.8%5.4%
08:0010.0%6.6%
09:005.7%6.4%
10:005.9%6.3%
11:006.6%6.8%
12:005.1%6.9%
13:002.9%6.6%
14:003.2%6.6%
15:002.6%6.5%
16:003.5%6.5%
17:001.9%6.5%
18:001.2%6.9%
19:001.5%6.8%
20:000.9%5.4%
21:000.2%3.7%
22:000.3%2.0%
23:000.2%0.4%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    8.1 now; the median of its peers 11.8

    3.7 more a day, 26 a week

  • Weekend day

    A weekend day: 44% of a weekday's posts; the median of its peers 75%

    7 more posts a weekend: 2 on Saturday and 5 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BusinessDesk's posts drew 90 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BusinessDesk's.

Type its name, then choose it.

Or one of its peers

Day by day

How BusinessDesk posted, beside its peers

Its own posts beside its 247 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BusinessDesk
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BusinessDesk, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBusinessDeskMedian of its peers
Monday 29 June1011
Tuesday 30 June1113
Wednesday 1 July1113
Thursday 2 July1214
Friday 3 July712
Saturday 4 July39
Sunday 5 July68
Monday 6 July712
Tuesday 7 July1212
Wednesday 8 July913
Thursday 9 July1113
Friday 10 July413
Saturday 11 July49
Sunday 12 July108
Monday 13 July811
Tuesday 14 July912
Wednesday 15 July1113
Thursday 16 July1012
Friday 17 July1012
Saturday 18 July49
Sunday 19 July87
Monday 20 July811
Tuesday 21 July1013
Wednesday 22 July813
Thursday 23 July1212
Friday 24 July813
Saturday 25 July69
Sunday 26 July98
Monday 27 July1111
Tuesday 28 July1212
Wednesday 29 July1013
Thursday 30 July1313
Friday 31 July911
Saturday 1 August59
Sunday 2 August88
Monday 3 August911
Tuesday 4 August1112
Wednesday 5 August913
Thursday 6 August813
Friday 7 August313
Saturday 8 August910
Sunday 9 August97
Monday 10 August812
Tuesday 11 August913
Wednesday 12 August814
Thursday 13 August713
Friday 14 August813
Saturday 15 August010
Sunday 16 August98
Monday 17 August1412
Tuesday 18 August712
Wednesday 19 August314
Thursday 20 August913
Friday 21 August1114
Saturday 22 August110
Sunday 23 August88
Monday 24 August712
Tuesday 25 August1013
Wednesday 26 August914
Thursday 27 August912
Friday 28 August713
Saturday 29 August110
Sunday 30 August98
Monday 31 August1113
Tuesday 1 September1213
Wednesday 2 September913
Thursday 3 September614
Friday 4 September113
Saturday 5 September810
Sunday 6 September78
Monday 7 September911
Tuesday 8 September713
Wednesday 9 September913
Thursday 10 September713
Friday 11 September914
Saturday 12 September010
Sunday 13 September68
Monday 14 September712
Tuesday 15 September913
Wednesday 16 September1314
Thursday 17 September1115
Friday 18 September1414
Saturday 19 September111
Sunday 20 September79

Share of posts by local hour

Show the figures as a table
Share of posts by BusinessDesk in each local hour, beside the median of its peers.
Local hourBusinessDeskMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000.2%0%
05:001.3%0%
06:000%3.6%
07:0046.8%5.4%
08:0010%6.6%
09:005.7%6.4%
10:005.9%6.3%
11:006.6%6.8%
12:005.1%6.9%
13:002.9%6.6%
14:003.2%6.6%
15:002.6%6.5%
16:003.5%6.5%
17:001.9%6.5%
18:001.2%6.9%
19:001.5%6.8%
20:000.9%5.4%
21:000.2%3.7%
22:000.3%2%
23:000.2%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by BusinessDesk on each local weekday, beside the median of its peers.
WeekdayBusinessDeskMedian of its peers
Monday9.1710.1
Tuesday9.2511.1
Wednesday9.511.3
Thursday10.811
Friday9.510.6
Saturday6.178.54
Sunday2.337.75

What it posted

Show the figures as a table
Share of each format among posts by BusinessDesk, and the median across its peers.
FormatBusinessDeskIts peers, median
Photo91%19%
Video or reel3%2%
Album0%0%
Link6%78%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BusinessDesk, 18:00 to midnight: 4%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, BusinessDesk posted 44% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BusinessDesk's peers are 247 news publishers and digital-native newsrooms worldwide with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 247 peers, A to Z.

The peers

Its 247 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us