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The posting benchmark

Extra on Facebook, beside its peers

How Extra's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 26 peers: news publishers in Latin America with 1m to 10m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Brazil

Extra: 51.1 a day

Median in Brazil: 41.3 a day

That is 9.9 more a day than the median in Brazil.

Place the dots by

Posts a day24th/27Photos and video26th/27Evening postsWeekend day
Engagement per post16th/27Engagement a day25th/27Per 1,000 followers16th/27Comments per post26th/27Comments a day25th/27

Extra, Brazil

24thof 27

Rank among its peers, highest first, posts a day

Extra posted 51.1 times a day to Facebook, 56% less than the median of 26 news publishers in Latin America with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

64.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Extra's 26 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Extra beside 26 peers

Extra and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day51.124th of 27116
Photos and video6%26th of 2758%
Evening postsNot countedNo rank26%
Weekend dayNot countedNo rank79%
Engagement per post2616th of 2741
Engagement a day3,66425th of 2753,516
Engagement per 1,000 followers0.008616th of 270.0097
Comments per post1426th of 2758
Comments a day73025th of 277,181

What it would take

What would reaching the median of its peers take?

64.9more posts a day

455 a week, to reach the median of its peers: 116 a day, against 51.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    6% of its posts; the median of its peers 58%

    187 more of its 358 posts a week as photos or video: 22 now, 209 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Extra's Facebook posts drew 730 comments a day, 90% less than the median of 26 news publishers in Latin America with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Extra's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Extra posted, beside its peers

Its own posts beside its 26 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Extra
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Extra, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayExtraMedian of its peers
Monday 29 June47117
Tuesday 30 June49126
Wednesday 1 July53131
Thursday 2 July47118
Friday 3 July46133
Saturday 4 July2099
Sunday 5 July2194.5
Monday 6 July33127
Tuesday 7 July38144
Wednesday 8 July33128
Thursday 9 July42120
Friday 10 July32116
Saturday 11 July2786
Sunday 12 July2595.5
Monday 13 July42108
Tuesday 14 July33124
Wednesday 15 July38129
Thursday 16 July37109
Friday 17 July33122
Saturday 18 July3181
Sunday 19 July29101
Monday 20 July31126
Tuesday 21 July36138
Wednesday 22 July25128
Thursday 23 July44135
Friday 24 July42115
Saturday 25 July3491
Sunday 26 July3485
Monday 27 July33118
Tuesday 28 July50132
Wednesday 29 July106141
Thursday 30 July109120
Friday 31 July106116
Saturday 1 August4784.5
Sunday 2 August2678.5
Monday 3 August93113
Tuesday 4 August105131
Wednesday 5 August109133
Thursday 6 August105126
Friday 7 August107123
Saturday 8 August4986
Sunday 9 August3990.5
Monday 10 August94124
Tuesday 11 August103108
Wednesday 12 August10596
Thursday 13 August107117
Friday 14 August10890.5
Saturday 15 August4977
Sunday 16 August3273
Monday 17 August100104
Tuesday 18 August103120
Wednesday 19 August87112
Thursday 20 August33119
Friday 21 August37104
Saturday 22 August3282.5
Sunday 23 August3173
Monday 24 August38103
Tuesday 25 August38123
Wednesday 26 August41118
Thursday 27 August36111
Friday 28 August36105
Saturday 29 August3484.5
Sunday 30 August3977.5
Monday 31 August37105
Tuesday 1 September35124
Wednesday 2 September35123
Thursday 3 September38127
Friday 4 September39123
Saturday 5 September3199.5
Sunday 6 September3990
Monday 7 September3598.5
Tuesday 8 September39114
Wednesday 9 September42124
Thursday 10 September35111
Friday 11 September43125
Saturday 12 September4796.5
Sunday 13 September4090
Monday 14 September56117
Tuesday 15 September65140
Wednesday 16 September61120
Thursday 17 September57118
Friday 18 September62117
Saturday 19 September4890.5
Sunday 20 September3681

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Extra, and the median across its peers.
FormatExtraIts peers, median
Photo4%39%
Video or reel1%13%
Album1%3%
Link94%45%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 26%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Extra's peers are 26 news publishers in Latin America with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 26 peers, A to Z.

The peers

Its 26 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us