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The posting benchmark

Delfi on Facebook, beside its peers

How Delfi's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers in southern and eastern Europe with 50k to 500k followers.

Country
Estonia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Estonia

Delfi: 42.7 a day

Median in Estonia: at least 6.1 a day

That is 36.6 more a day than the median in Estonia.

Place the dots by

Posts a day15th/31Photos and video24th/31Evening posts10th/31Weekend day14th/31
Engagement per post4th/31Engagement a day12th/31Per 1,000 followers6th/31Comments per post11th/31Comments a day13th/31

Delfi, Estonia

15thof 31

Rank among its peers, highest first, posts a day

Delfi posted 42.7 times a day to Facebook. The median of its 30 peers: 40.6.

Its first gap: photos and video

15 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 30 news publishers in southern and eastern Europe with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Delfi's 30 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Delfi beside 30 peers

Delfi and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day42.715th of 3140.6
Photos and video4%24th of 319%
Evening posts32%10th of 3130%
Weekend day82%14th of 3176%
Engagement per post404th of 3113
Engagement a day4,24312th of 313,229
Engagement per 1,000 followers0.236th of 310.060
Comments per post2311th of 3116
Comments a day96213th of 31745

What it would take

What would reaching the median of its peers take?

Delfi's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

15more posts a week

as photos or video, of its 299 a week: 12 now, 27 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 299 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Delfi's posts drew 962 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Delfi's.

Type its name, then choose it.

Or one of its peers

Day by day

How Delfi posted, beside its peers

Its own posts beside its 30 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Delfi
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Delfi, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDelfiMedian of its peers
Monday 29 June4141.5
Tuesday 30 June3644.5
Wednesday 1 July4143
Thursday 2 July3543.5
Friday 3 July3742
Saturday 4 July4236.5
Sunday 5 July3736
Monday 6 July2744.5
Tuesday 7 July3845.5
Wednesday 8 July4442
Thursday 9 July5142.5
Friday 10 July4143
Saturday 11 July4133
Sunday 12 July4431.5
Monday 13 July3643
Tuesday 14 July4646.5
Wednesday 15 July4443
Thursday 16 July4846
Friday 17 July3941.5
Saturday 18 July3433
Sunday 19 July4932
Monday 20 July4941
Tuesday 21 July5045
Wednesday 22 July4241
Thursday 23 July3441.5
Friday 24 July4341.5
Saturday 25 July4233.5
Sunday 26 July2634
Monday 27 July3943
Tuesday 28 July4643
Wednesday 29 July5443
Thursday 30 July4947
Friday 31 July4240.5
Saturday 1 August4334.5
Sunday 2 August2835.5
Monday 3 August3943
Tuesday 4 August3644
Wednesday 5 August4043
Thursday 6 August5644.5
Friday 7 August3745
Saturday 8 August2938
Sunday 9 August3836.5
Monday 10 August4743.5
Tuesday 11 August4940.5
Wednesday 12 August4448.5
Thursday 13 August4243.5
Friday 14 August3943.5
Saturday 15 August4836.5
Sunday 16 August3033
Monday 17 August5542
Tuesday 18 August5842.5
Wednesday 19 August4843.5
Thursday 20 August6842.5
Friday 21 August4844
Saturday 22 August2834
Sunday 23 August4130.5
Monday 24 August4241.5
Tuesday 25 August3743
Wednesday 26 August4340
Thursday 27 August4440
Friday 28 August4742
Saturday 29 August3435.5
Sunday 30 August3833.5
Monday 31 August4340.5
Tuesday 1 September4442.5
Wednesday 2 September5043
Thursday 3 September4842
Friday 4 September4940.5
Saturday 5 September2233.5
Sunday 6 September2435.5
Monday 7 September4246.5
Tuesday 8 September4442
Wednesday 9 September4144.5
Thursday 10 September5245
Friday 11 September5040
Saturday 12 September3436
Sunday 13 September4435
Monday 14 September4843
Tuesday 15 September4942.5
Wednesday 16 September4647
Thursday 17 September6641
Friday 18 September5841.5
Saturday 19 September3634
Sunday 20 September5434

Share of posts by local hour

Show the figures as a table
Share of posts by Delfi in each local hour, beside the median of its peers.
Local hourDelfiMedian of its peers
00:000.5%0.8%
01:000.2%0.2%
02:000.1%0%
03:000.1%0%
04:000%0%
05:000.3%0.1%
06:000.6%2%
07:003.1%3.7%
08:005.8%5.6%
09:006.1%6.7%
10:006.5%6.6%
11:006.6%6.7%
12:006.6%6.6%
13:006.4%6.5%
14:006%6.3%
15:006.4%6.1%
16:006.7%5.8%
17:006.4%6%
18:006%6%
19:006.3%6%
20:005.8%5.9%
21:006.2%5.4%
22:005.7%4.5%
23:001.6%2.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Delfi on each local weekday, beside the median of its peers.
WeekdayDelfiMedian of its peers
Monday42.643.3
Tuesday4442.6
Wednesday45.244.5
Thursday49.544.6
Friday4442.7
Saturday35.934
Sunday37.832.3

What it posted

Show the figures as a table
Share of each format among posts by Delfi, and the median across its peers.
FormatDelfiIts peers, median
Photo2%4%
Video or reel2%3%
Album1%1%
Link96%92%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Delfi, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Delfi posted 82% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Delfi's peers are 30 news publishers in southern and eastern Europe with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.

The peers

Its 30 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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