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The posting benchmark

NJ.com on Facebook, beside its peers

How NJ.com's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in the United States with 500k to 5m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

NJ.com: 42.4 a day

Median in United States: at least 26.6 a day

That is 15.8 more a day than the median in United States.

Place the dots by

Posts a day6th/21Photos and video6th/21Evening postsWeekend day
Engagement per post3rd/21Engagement a day3rd/21Per 1,000 followers6th/21Comments per post2nd/21Comments a day2nd/21

NJ.com, United States

6thof 21

Rank among its peers, highest first, posts a day

NJ.com posted 42.4 times a day to Facebook, 28% more than the median of 20 news publishers in the United States with 500k to 5m followers, 29 June to 20 September 2026.

The comments its posts draw

8,843 comments a day, 2.5 times the median of its peers. What it would take

See all nine measures

NJ.com's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NJ.com beside 20 peers

NJ.com and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day42.46th of 2133.2
Photos and video98%6th of 2173%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post2473rd of 2155
Engagement a day39,9143rd of 2115,461
Engagement per 1,000 followers0.166th of 210.072
Comments per post2092nd of 21105
Comments a day8,8432nd of 213,501

The comments

The comments its posts draw

8,843comments a day

on its Facebook posts, 2.5 times the median of its peers (3,501)

Spread evenly over 24 hours, that is 368 an hour, about 6 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: NJ.com beside its 20 peers

  • NJ.com: 8,843 a day
  • Median of its peers: 3,501
  • 90th percentile of its peers: 6,031
  • Middle half of its peers: 1,413 to 4,311
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day and photos and video.
  • No local-time figure for evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NJ.com's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NJ.com posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NJ.com
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NJ.com, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNJ.comMedian of its peers
Monday 29 June2632.5
Tuesday 30 June3036
Wednesday 1 July2538.5
Thursday 2 July3035.5
Friday 3 July3132.5
Saturday 4 July2924.5
Sunday 5 July2822
Monday 6 July3432.5
Tuesday 7 July3338.5
Wednesday 8 July2839.5
Thursday 9 July3540
Friday 10 July3139
Saturday 11 July2524
Sunday 12 July2621.5
Monday 13 July2731.5
Tuesday 14 July2436.5
Wednesday 15 July2441.5
Thursday 16 July2441.5
Friday 17 July2538.5
Saturday 18 July6525
Sunday 19 July7122
Monday 20 July3731.5
Tuesday 21 July3634
Wednesday 22 July3540.5
Thursday 23 July3238
Friday 24 July3635.5
Saturday 25 July6122
Sunday 26 July6721.5
Monday 27 July4034.5
Tuesday 28 July3540
Wednesday 29 July3437.5
Thursday 30 July3937.5
Friday 31 July3638
Saturday 1 August6324
Sunday 2 August6416
Monday 3 August3730.5
Tuesday 4 August3238
Wednesday 5 August3337.5
Thursday 6 August3138.5
Friday 7 August3136.5
Saturday 8 August6424
Sunday 9 August6819.5
Monday 10 August3933
Tuesday 11 August3539
Wednesday 12 August3341.5
Thursday 13 August3239
Friday 14 August3735.5
Saturday 15 August5126.5
Sunday 16 August4822.5
Monday 17 August3234
Tuesday 18 August3241
Wednesday 19 August3541.5
Thursday 20 August4738.5
Friday 21 August4836.5
Saturday 22 August5024.5
Sunday 23 August5018.5
Monday 24 August4833
Tuesday 25 August5337.5
Wednesday 26 August3442.5
Thursday 27 August5540.5
Friday 28 August5335
Saturday 29 August4921
Sunday 30 August5120.5
Monday 31 August5335.5
Tuesday 1 September5039
Wednesday 2 September4845.5
Thursday 3 September5241
Friday 4 September5740
Saturday 5 September4927.5
Sunday 6 September4920
Monday 7 September4726
Tuesday 8 September4734.5
Wednesday 9 September5139.5
Thursday 10 September5241
Friday 11 September5341
Saturday 12 September5224.5
Sunday 13 September5331
Monday 14 September5333.5
Tuesday 15 September4939
Wednesday 16 September5138
Thursday 17 September5338
Friday 18 September5138
Saturday 19 September4923.5
Sunday 20 September4719.5

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by NJ.com, and the median across its peers.
FormatNJ.comIts peers, median
Photo88%68%
Video or reel7%7%
Album3%1%
Link1%25%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place NJ.com's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NJ.com's peers are 20 news publishers in the United States with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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