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The posting benchmark

PennLive on Facebook, beside its peers

How PennLive's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

PennLive: 26.1 a day

Median in United States: at least 26.6 a day

That is 0.5 fewer a day than the median in United States.

Place the dots by

Posts a day53rd/67Photos and video14th/67Evening postsWeekend day
Engagement per post5th/67Engagement a day12th/67Per 1,000 followers2nd/67Comments per post5th/67Comments a day13th/67

PennLive, United States

53rdof 67

Rank among its peers, highest first, posts a day

PennLive posted 26.1 times a day to Facebook, 30% less than the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.3 more posts a day would reach its peers' median. What it would take

See all nine measures

PennLive's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

PennLive beside 66 peers

PennLive and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.153rd of 6737.4
Photos and video96%14th of 6768%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post1705th of 6715
Engagement a day16,28512th of 676,641
Engagement per 1,000 followers0.342nd of 670.047
Comments per post1385th of 6743
Comments a day3,61013th of 671,667

What it would take

What would reaching the median of its peers take?

11.3more posts a day

80 a week, to reach the median of its peers: 37.4 a day, against 26.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

PennLive's Facebook posts drew 3,610 comments a day, 2.2 times the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside PennLive's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How PennLive posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • PennLive
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by PennLive, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPennLiveMedian of its peers
Monday 29 June2535
Tuesday 30 June3437.5
Wednesday 1 July3538.5
Thursday 2 July3739
Friday 3 July1639
Saturday 4 July2331.5
Sunday 5 July3128
Monday 6 July3234
Tuesday 7 July4139
Wednesday 8 July3940.5
Thursday 9 July3641.5
Friday 10 July2240
Saturday 11 July1834
Sunday 12 July1028
Monday 13 July2635
Tuesday 14 July3339
Wednesday 15 July4142.5
Thursday 16 July3942
Friday 17 July1940
Saturday 18 July1834.5
Sunday 19 July1730.5
Monday 20 July2534.5
Tuesday 21 July3338.5
Wednesday 22 July4041
Thursday 23 July3540.5
Friday 24 July2439
Saturday 25 July1735
Sunday 26 July1027
Monday 27 July2535
Tuesday 28 July3641
Wednesday 29 July3540.5
Thursday 30 July3340
Friday 31 July2439
Saturday 1 August2034.5
Sunday 2 August924.5
Monday 3 August2433.5
Tuesday 4 August3339.5
Wednesday 5 August3540
Thursday 6 August3440.5
Friday 7 August1838
Saturday 8 August1934
Sunday 9 August1225
Monday 10 August2134
Tuesday 11 August3340.5
Wednesday 12 August3641
Thursday 13 August3140
Friday 14 August1941.5
Saturday 15 August1833
Sunday 16 August1426.5
Monday 17 August2636.5
Tuesday 18 August3642
Wednesday 19 August3643
Thursday 20 August4143
Friday 21 August2243.5
Saturday 22 August2133
Sunday 23 August828
Monday 24 August2636.5
Tuesday 25 August3743
Wednesday 26 August3844
Thursday 27 August3440
Friday 28 August2242
Saturday 29 August1634
Sunday 30 August728
Monday 31 August2339
Tuesday 1 September3243
Wednesday 2 September4145.5
Thursday 3 September3943
Friday 4 September1942.5
Saturday 5 September2235
Sunday 6 September729.5
Monday 7 September631.5
Tuesday 8 September2536
Wednesday 9 September3743.5
Thursday 10 September3445
Friday 11 September2242
Saturday 12 September1636
Sunday 13 September830
Monday 14 September2438
Tuesday 15 September3945
Wednesday 16 September3546
Thursday 17 September3343.5
Friday 18 September2543.5
Saturday 19 September1935.5
Sunday 20 September1533

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by PennLive, and the median across its peers.
FormatPennLiveIts peers, median
Photo90%63%
Video or reel6%5%
Album1%0%
Link4%32%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

PennLive's peers are 66 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us