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The posting benchmark

The Oregonian / OregonLive on Facebook, beside its peers

How The Oregonian / OregonLive's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 46 peers: news publishers in the United States with 300k to 3m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Oregonian / OregonLive: 33.7 a day

Median in United States: at least 26.6 a day

That is 7.1 more a day than the median in United States.

Place the dots by

Posts a day28th/47Photos and video29th/47Evening postsWeekend day
Engagement per post6th/47Engagement a day6th/47Per 1,000 followers6th/47Comments per post11th/47Comments a day12th/47

The Oregonian / OregonLive, United States

28thof 47

Rank among its peers, highest first, posts a day

The Oregonian / OregonLive posted 33.7 times a day to Facebook. The median of its 46 peers: 37.4.

The comments its posts draw

3,643 comments a day, 1.8 times the median of its peers. What it would take

Peers: 46 news publishers in the United States with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

The Oregonian / OregonLive's 46 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Oregonian / OregonLive beside 46 peers

The Oregonian / OregonLive and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day33.728th of 4737.4
Photos and video64%29th of 4779%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank53%
Engagement per post1316th of 4721
Engagement a day22,4856th of 479,305
Engagement per 1,000 followers0.176th of 470.050
Comments per post10811th of 4762
Comments a day3,64312th of 472,056

The comments

The comments its posts draw

3,643comments a day

on its Facebook posts, 1.8 times the median of its peers (2,056)

Spread evenly over 24 hours, that is 152 an hour, about 3 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Oregonian / OregonLive beside its 46 peers

  • The Oregonian / OregonLive: 3,643 a day
  • Median of its peers: 2,056
  • 90th percentile of its peers: 4,607
  • Middle half of its peers: 1,200 to 3,555
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    33.7 now; the median of its peers 37.4

    3.7 more a day, 26 a week

  • Photos and video

    64% of its posts; the median of its peers 79%

    36 more of its 236 posts a week as photos or video: 152 now, 188 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Oregonian / OregonLive's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Oregonian / OregonLive posted, beside its peers

Its own posts beside its 46 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Oregonian / OregonLive
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Oregonian / OregonLive, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Oregonian / OregonLiveMedian of its peers
Monday 29 June2734
Tuesday 30 June3436.5
Wednesday 1 July4238.5
Thursday 2 July4236.5
Friday 3 July4239.5
Saturday 4 July3229
Sunday 5 July3225.5
Monday 6 July3133.5
Tuesday 7 July4038.5
Wednesday 8 July4940
Thursday 9 July4640.5
Friday 10 July5340
Saturday 11 July3831
Sunday 12 July1927.5
Monday 13 July2734
Tuesday 14 July3739
Wednesday 15 July4241.5
Thursday 16 July4440
Friday 17 July5040
Saturday 18 July3930
Sunday 19 July3625
Monday 20 July3633
Tuesday 21 July4837
Wednesday 22 July4940.5
Thursday 23 July5038
Friday 24 July4838
Saturday 25 July4331
Sunday 26 July3724.5
Monday 27 July3634.5
Tuesday 28 July4640.5
Wednesday 29 July2940
Thursday 30 July4639
Friday 31 July5437.5
Saturday 1 August4529
Sunday 2 August4222
Monday 3 August3733
Tuesday 4 August5938.5
Wednesday 5 August3939
Thursday 6 August4740
Friday 7 August5437
Saturday 8 August4029
Sunday 9 August3522.5
Monday 10 August3433.5
Tuesday 11 August4539.5
Wednesday 12 August4440
Thursday 13 August4339
Friday 14 August3941.5
Saturday 15 August4229
Sunday 16 August2624
Monday 17 August3436.5
Tuesday 18 August4341
Wednesday 19 August3342
Thursday 20 August2443
Friday 21 August2243.5
Saturday 22 August1431
Sunday 23 August1125
Monday 24 August2136
Tuesday 25 August3043.5
Wednesday 26 August3444.5
Thursday 27 August3640
Friday 28 August3141
Saturday 29 August1431
Sunday 30 August827
Monday 31 August2439
Tuesday 1 September2442.5
Wednesday 2 September2745.5
Thursday 3 September2943
Friday 4 September2541.5
Saturday 5 September1932
Sunday 6 September927
Monday 7 September728.5
Tuesday 8 September1935.5
Wednesday 9 September2843
Thursday 10 September3645
Friday 11 September2840
Saturday 12 September1833
Sunday 13 September827.5
Monday 14 September1736.5
Tuesday 15 September2945
Wednesday 16 September3344
Thursday 17 September3542
Friday 18 September2443
Saturday 19 September3132.5
Sunday 20 September1230

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Oregonian / OregonLive, and the median across its peers.
FormatThe Oregonian / OregonLiveIts peers, median
Photo50%71%
Video or reel12%6%
Album2%1%
Link32%22%
Text only4%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Oregonian / OregonLive's peers are 46 news publishers in the United States with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 46 peers, A to Z.

The peers

Its 46 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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