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The posting benchmark

The Atlanta Journal-Constitution on Facebook, beside its peers

How The Atlanta Journal-Constitution's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 46 peers: news publishers in the United States with 300k to 3m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Atlanta Journal-Constitution: 16.3 a day

Median in United States: at least 26.6 a day

That is 10.3 fewer a day than the median in United States.

Place the dots by

Posts a day44th/47Photos and video1st/47Evening postsWeekend day
Engagement per post11th/47Engagement a day30th/47Per 1,000 followers19th/47Comments per post6th/47Comments a day23rd/47

The Atlanta Journal-Constitution, United States

44thof 47

Rank among its peers, highest first, posts a day

The Atlanta Journal-Constitution posted 16.3 times a day to Facebook, 57% less than the median of 46 news publishers in the United States with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

21.1 more posts a day would reach its peers' median. What it would take

See all nine measures

The Atlanta Journal-Constitution's 46 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Atlanta Journal-Constitution beside 46 peers

The Atlanta Journal-Constitution and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.344th of 4737.4
Photos and videoover 99%1st of 4776%
Evening posts10%No rankToo few peers
Weekend day54%No rankToo few peers
Engagement per post6711th of 4721
Engagement a day7,43530th of 479,687
Engagement per 1,000 followers0.06819th of 470.050
Comments per post1296th of 4762
Comments a day2,09423rd of 472,056

What it would take

What would reaching the median of its peers take?

21.1more posts a day

148 a week, to reach the median of its peers: 37.4 a day, against 16.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • Too few of its peers have a figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Atlanta Journal-Constitution's posts drew 2,094 comments a day. The median of its peers: 2,056.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Atlanta Journal-Constitution's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Atlanta Journal-Constitution posted, beside its peers

Its own posts beside its 46 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Atlanta Journal-Constitution
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Atlanta Journal-Constitution, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Atlanta Journal-ConstitutionMedian of its peers
Monday 29 June2134
Tuesday 30 June2036.5
Wednesday 1 July2439.5
Thursday 2 July2637.5
Friday 3 July2240
Saturday 4 July2429
Sunday 5 July1727.5
Monday 6 July2533.5
Tuesday 7 July2539
Wednesday 8 July2040
Thursday 9 July1241
Friday 10 July1940
Saturday 11 July1431.5
Sunday 12 July827.5
Monday 13 July1934
Tuesday 14 July1839
Wednesday 15 July3242
Thursday 16 July2241
Friday 17 July2240
Saturday 18 July1231
Sunday 19 July726
Monday 20 July2433.5
Tuesday 21 July2237
Wednesday 22 July2141
Thursday 23 July1939.5
Friday 24 July1439
Saturday 25 July1531.5
Sunday 26 July1726
Monday 27 July2135
Tuesday 28 July2741
Wednesday 29 July2240
Thursday 30 July1539.5
Friday 31 July2038
Saturday 1 August730
Sunday 2 August722
Monday 3 August2333
Tuesday 4 August1939
Wednesday 5 August1839
Thursday 6 August2040
Friday 7 August1437.5
Saturday 8 August1029.5
Sunday 9 August1023.5
Monday 10 August1934
Tuesday 11 August1340.5
Wednesday 12 August1840.5
Thursday 13 August1839.5
Friday 14 August841.5
Saturday 15 August230
Sunday 16 August424.5
Monday 17 August1836.5
Tuesday 18 August1641.5
Wednesday 19 August1342
Thursday 20 August2043
Friday 21 August1643.5
Saturday 22 August531
Sunday 23 August525
Monday 24 August1636
Tuesday 25 August1943.5
Wednesday 26 August1644.5
Thursday 27 August1740
Friday 28 August2041
Saturday 29 August631
Sunday 30 August827
Monday 31 August1139
Tuesday 1 September1942.5
Wednesday 2 September1545.5
Thursday 3 September1543
Friday 4 September1541.5
Saturday 5 September932
Sunday 6 September827
Monday 7 September828.5
Tuesday 8 September1935.5
Wednesday 9 September1343
Thursday 10 September1845
Friday 11 September1740
Saturday 12 September633
Sunday 13 September927.5
Monday 14 September1836.5
Tuesday 15 September1845
Wednesday 16 September1444
Thursday 17 September2542
Friday 18 September2043
Saturday 19 September2132.5
Sunday 20 September1630

Share of posts by local hour

Show the figures as a table
Share of posts by The Atlanta Journal-Constitution in each local hour, beside the median of its peers.
Local hourThe Atlanta Journal-Constitution
00:000%
01:000%
02:000.1%
03:000%
04:000%
05:000%
06:009.7%
07:0012.1%
08:0011.6%
09:0010.5%
10:001.1%
11:005.5%
12:005%
13:005%
14:004.5%
15:009.4%
16:008.6%
17:006.8%
18:005.3%
19:003%
20:001.6%
21:000.1%
22:000%
23:000.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Atlanta Journal-Constitution on each local weekday, beside the median of its peers.
WeekdayThe Atlanta Journal-Constitution
Monday19.1
Tuesday19.4
Wednesday18.8
Thursday19.1
Friday17.2
Saturday10.8
Sunday9.42

What it posted

Show the figures as a table
Share of each format among posts by The Atlanta Journal-Constitution, and the median across its peers.
FormatThe Atlanta Journal-ConstitutionIts peers, median
Photo92%68%
Video or reel6%7%
Album2%1%
Link0%25%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Atlanta Journal-Constitution, 18:00 to midnight: 10%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Atlanta Journal-Constitution's peers are 46 news publishers in the United States with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 46 peers, A to Z.

The peers

Its 46 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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