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The posting benchmark

The Boston Globe on Facebook, beside its peers

How The Boston Globe's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Boston Globe: 21.5 a day

Median in United States: at least 26.6 a day

That is 5.1 fewer a day than the median in United States.

Place the dots by

Posts a day58th/66Photos and video63rd/66Evening posts12th/13Weekend day13th/13
Engagement per post34th/66Engagement a day50th/66Per 1,000 followers51st/66Comments per post54th/66Comments a day58th/66

The Boston Globe, United States

58thof 66

Rank among its peers, highest first, posts a day

The Boston Globe posted 21.5 times a day to Facebook, 43% less than the median of 65 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

15.9 more posts a day would reach its peers' median. What it would take

See all nine measures

The Boston Globe's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Boston Globe beside 65 peers

The Boston Globe and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.558th of 6637.4
Photos and video5%63rd of 6671%
Evening posts15%12th of 1324%
Weekend day10%13th of 1361%
Engagement per post1434th of 6615
Engagement a day4,02550th of 666,926
Engagement per 1,000 followers0.02451st of 660.049
Comments per post2654th of 6644
Comments a day55258th of 661,733

What it would take

What would reaching the median of its peers take?

15.9more posts a day

112 a week, to reach the median of its peers: 37.4 a day, against 21.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 71%

    101 more of its 151 posts a week as photos or video: 7 now, 108 at the median
  • Evening posts

    18:00 to midnight: 15% of its posts; the median of its peers 24%

    14 more of its 151 posts a week between 18:00 and midnight: 23 now, 37 at the median
  • Weekend day

    A weekend day: 10% of a weekday's posts; the median of its peers 61%

    30 more posts a weekend: 15 on Saturday and 15 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Boston Globe's Facebook posts drew 552 comments a day, 68% less than the median of 65 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Boston Globe's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Boston Globe posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Boston Globe
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Boston Globe, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Boston GlobeMedian of its peers
Monday 29 June3035
Tuesday 30 June2938
Wednesday 1 July3238
Thursday 2 July3439
Friday 3 July2839
Saturday 4 July432
Sunday 5 July428
Monday 6 July2634
Tuesday 7 July3039
Wednesday 8 July4240
Thursday 9 July4042
Friday 10 July3940
Saturday 11 July434
Sunday 12 July428
Monday 13 July3635
Tuesday 14 July3339
Wednesday 15 July4342
Thursday 16 July2842
Friday 17 July2640
Saturday 18 July035
Sunday 19 July331
Monday 20 July2635
Tuesday 21 July2939
Wednesday 22 July3641
Thursday 23 July3741
Friday 24 July3139
Saturday 25 July135
Sunday 26 July227
Monday 27 July2835
Tuesday 28 July3041
Wednesday 29 July3241
Thursday 30 July2640
Friday 31 July2839
Saturday 1 August335
Sunday 2 August125
Monday 3 August2734
Tuesday 4 August2640
Wednesday 5 August2340
Thursday 6 August3641
Friday 7 August2438
Saturday 8 August534
Sunday 9 August525
Monday 10 August1734
Tuesday 11 August3041
Wednesday 12 August3441
Thursday 13 August2640
Friday 14 August1942
Saturday 15 August433
Sunday 16 August627
Monday 17 August2536
Tuesday 18 August2242
Wednesday 19 August2943
Thursday 20 August3043
Friday 21 August2244
Saturday 22 August533
Sunday 23 August528
Monday 24 August2737
Tuesday 25 August3343
Wednesday 26 August3044
Thursday 27 August2540
Friday 28 August2242
Saturday 29 August134
Sunday 30 August228
Monday 31 August2239
Tuesday 1 September3043
Wednesday 2 September3946
Thursday 3 September2543
Friday 4 September3443
Saturday 5 September035
Sunday 6 September230
Monday 7 September232
Tuesday 8 September3236
Wednesday 9 September3244
Thursday 10 September4046
Friday 11 September2942
Saturday 12 September236
Sunday 13 September031
Monday 14 September2539
Tuesday 15 September3445
Wednesday 16 September2846
Thursday 17 September2044
Friday 18 September1744
Saturday 19 September036
Sunday 20 September533

Share of posts by local hour

Show the figures as a table
Share of posts by The Boston Globe in each local hour, beside the median of its peers.
Local hourThe Boston GlobeMedian of its peers
00:000.7%1.6%
01:000.3%1.3%
02:000.3%1%
03:000.2%1.1%
04:000.2%0.1%
05:000.3%4.3%
06:002.4%5.1%
07:002.6%5.2%
08:004%5.4%
09:008.2%5.5%
10:009.4%5.4%
11:008.6%5.2%
12:008.9%5.6%
13:007.9%5.5%
14:007.4%5.4%
15:007.3%5.9%
16:008.7%5.4%
17:007.2%5.5%
18:006.2%5.6%
19:003.4%4.7%
20:001.4%4.4%
21:001.5%4.6%
22:001.7%4.1%
23:001.2%2.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Boston Globe on each local weekday, beside the median of its peers.
WeekdayThe Boston GlobeMedian of its peers
Monday24.540.6
Tuesday31.844
Wednesday33.346.1
Thursday29.345
Friday25.443.2
Saturday2.7530.8
Sunday3.1726.9

What it posted

Show the figures as a table
Share of each format among posts by The Boston Globe, and the median across its peers.
FormatThe Boston GlobeIts peers, median
Photo3%66%
Video or reel2%5%
Album0%0%
Link95%29%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Boston Globe, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, The Boston Globe posted 10% of a weekday's posts. The median of its peers: 61%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Boston Globe's peers are 65 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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