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The posting benchmark

MySA on Facebook, beside its peers

How MySA's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 63 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

MySA: 43 a day

Median in United States: at least 26.6 a day

That is 16.4 more a day than the median in United States.

Place the dots by

Posts a day19th/64Photos and video1st/64Evening posts3rd/12Weekend day3rd/12
Engagement per post13th/64Engagement a day13th/64Per 1,000 followers19th/64Comments per post16th/64Comments a day12th/64

MySA, United States

19thof 64

Rank among its peers, highest first, posts a day

MySA posted 43 times a day to Facebook. The median of its 63 peers: 36.8.

The comments its posts draw

3,391 comments a day, 2.1 times the median of its peers. What it would take

Peers: 63 news publishers in the United States with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

MySA's 63 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

MySA beside 63 peers

MySA and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4319th of 6436.8
Photos and videoover 99%1st of 6469%
Evening posts27%3rd of 1224%
Weekend day83%3rd of 1259%
Engagement per post5913th of 6415
Engagement a day15,22313th of 646,237
Engagement per 1,000 followers0.08819th of 640.048
Comments per post7916th of 6440
Comments a day3,39112th of 641,628

The comments

The comments its posts draw

3,391comments a day

on its Facebook posts, 2.1 times the median of its peers (1,628)

Spread evenly over 24 hours, that is 141 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: MySA beside its 63 peers

  • MySA: 3,391 a day
  • Median of its peers: 1,628
  • 90th percentile of its peers: 3,994
  • Middle half of its peers: 918 to 2,527
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside MySA's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How MySA posted, beside its peers

Its own posts beside its 63 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • MySA
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by MySA, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMySAMedian of its peers
Monday 29 June5034
Tuesday 30 June5637
Wednesday 1 July4438
Thursday 2 July4138
Friday 3 July4939
Saturday 4 July4430
Sunday 5 July3828
Monday 6 July3733
Tuesday 7 July4939
Wednesday 8 July5140
Thursday 9 July4441
Friday 10 July4440
Saturday 11 July4332
Sunday 12 July3627
Monday 13 July3934
Tuesday 14 July5839
Wednesday 15 July6742
Thursday 16 July7240
Friday 17 July4840
Saturday 18 July4134
Sunday 19 July4228
Monday 20 July3734
Tuesday 21 July4438
Wednesday 22 July4241
Thursday 23 July4040
Friday 24 July4039
Saturday 25 July3734
Sunday 26 July4227
Monday 27 July4334
Tuesday 28 July4441
Wednesday 29 July4440
Thursday 30 July4139
Friday 31 July3039
Saturday 1 August1634
Sunday 2 August1324
Monday 3 August3233
Tuesday 4 August3939
Wednesday 5 August4140
Thursday 6 August4140
Friday 7 August4637
Saturday 8 August3933
Sunday 9 August3824
Monday 10 August3833
Tuesday 11 August4540
Wednesday 12 August4240
Thursday 13 August4639
Friday 14 August5041
Saturday 15 August5532
Sunday 16 August3825
Monday 17 August4835
Tuesday 18 August4541
Wednesday 19 August4543
Thursday 20 August4443
Friday 21 August3943
Saturday 22 August3732
Sunday 23 August3627
Monday 24 August4236
Tuesday 25 August5042
Wednesday 26 August4743
Thursday 27 August4539
Friday 28 August4041
Saturday 29 August5634
Sunday 30 August4728
Monday 31 August4237
Tuesday 1 September4641
Wednesday 2 September4744
Thursday 3 September4042
Friday 4 September4541
Saturday 5 September3335
Sunday 6 September3729
Monday 7 September3628
Tuesday 8 September4235
Wednesday 9 September4042
Thursday 10 September4743
Friday 11 September4540
Saturday 12 September4835
Sunday 13 September4028
Monday 14 September3237
Tuesday 15 September4345
Wednesday 16 September5044
Thursday 17 September5343
Friday 18 September4643
Saturday 19 September4735
Sunday 20 September3833

Share of posts by local hour

Show the figures as a table
Share of posts by MySA in each local hour, beside the median of its peers.
Local hourMySAMedian of its peers
00:000%1.4%
01:000%1.4%
02:000%1.1%
03:000%1.1%
04:000%0.2%
05:003.3%4.4%
06:005.5%5.1%
07:005.3%5%
08:005.8%5.5%
09:005.9%5.6%
10:006.7%5.5%
11:006.4%5.3%
12:006.6%5.5%
13:005.3%5.8%
14:006%5.5%
15:005.4%6%
16:005.4%5.5%
17:005.5%5.6%
18:005.6%5.6%
19:005.4%4.7%
20:005%4.2%
21:004.6%4.2%
22:004.7%3.6%
23:001.6%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by MySA on each local weekday, beside the median of its peers.
WeekdayMySAMedian of its peers
Monday43.738.5
Tuesday45.641.8
Wednesday47.843
Thursday44.943.4
Friday44.542.6
Saturday37.929.3
Sunday36.824.1

What it posted

Show the figures as a table
Share of each format among posts by MySA, and the median across its peers.
FormatMySAIts peers, median
Photo85%64%
Video or reel13%5%
Album2%0%
Link0%31%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • MySA, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, MySA posted 83% of a weekday's posts. The median of its peers: 59%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

MySA's peers are 63 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 63 peers, A to Z.

The peers

Its 63 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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