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The posting benchmark

Newsday on Facebook, beside its peers

How Newsday's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Newsday: 9.9 a day

Median in United States: at least 26.6 a day

That is 16.7 fewer a day than the median in United States.

Place the dots by

Posts a day66th/67Photos and video43rd/67Evening postsWeekend day
Engagement per post10th/67Engagement a day47th/67Per 1,000 followers15th/67Comments per post8th/67Comments a day44th/67

Newsday, United States

66thof 67

Rank among its peers, highest first, posts a day

Newsday posted 9.9 times a day to Facebook, 73% less than the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

27.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Newsday's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Newsday beside 66 peers

Newsday and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.966th of 6737.4
Photos and video59%43rd of 6770%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post7710th of 6715
Engagement a day4,63347th of 677,173
Engagement per 1,000 followers0.1115th of 670.047
Comments per post1258th of 6743
Comments a day1,24444th of 671,710

What it would take

What would reaching the median of its peers take?

27.5more posts a day

193 a week, to reach the median of its peers: 37.4 a day, against 9.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    59% of its posts; the median of its peers 70%

    8 more of its 69 posts a week as photos or video: 41 now, 49 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Newsday's Facebook posts drew 1,244 comments a day, 27% less than the median of 66 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Newsday's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Newsday posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Newsday
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Newsday, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNewsdayMedian of its peers
Monday 29 June1035
Tuesday 30 June1337.5
Wednesday 1 July1638.5
Thursday 2 July1639
Friday 3 July1039
Saturday 4 July631.5
Sunday 5 July328
Monday 6 July834
Tuesday 7 July1539
Wednesday 8 July1640.5
Thursday 9 July1141.5
Friday 10 July1340
Saturday 11 July034
Sunday 12 July428
Monday 13 July835
Tuesday 14 July1639
Wednesday 15 July1142.5
Thursday 16 July1242
Friday 17 July1040
Saturday 18 July734.5
Sunday 19 July530.5
Monday 20 July934.5
Tuesday 21 July1138.5
Wednesday 22 July941
Thursday 23 July1340.5
Friday 24 July839
Saturday 25 July735
Sunday 26 July127
Monday 27 July835
Tuesday 28 July1241
Wednesday 29 July1240.5
Thursday 30 July840
Friday 31 July1439
Saturday 1 August934.5
Sunday 2 August524.5
Monday 3 August533.5
Tuesday 4 August1439.5
Wednesday 5 August1340
Thursday 6 August1140.5
Friday 7 August1238
Saturday 8 August834
Sunday 9 August325
Monday 10 August1134
Tuesday 11 August1340.5
Wednesday 12 August1441
Thursday 13 August1440
Friday 14 August1541.5
Saturday 15 August733
Sunday 16 August726.5
Monday 17 August1336.5
Tuesday 18 August1042
Wednesday 19 August1443
Thursday 20 August1143
Friday 21 August1243.5
Saturday 22 August933
Sunday 23 August628
Monday 24 August836.5
Tuesday 25 August1143
Wednesday 26 August1044
Thursday 27 August1240
Friday 28 August1242
Saturday 29 August934
Sunday 30 August328
Monday 31 August839
Tuesday 1 September1043
Wednesday 2 September1045.5
Thursday 3 September1343
Friday 4 September1542.5
Saturday 5 September835
Sunday 6 September429.5
Monday 7 September731.5
Tuesday 8 September1036
Wednesday 9 September1443.5
Thursday 10 September1145
Friday 11 September1242
Saturday 12 September536
Sunday 13 September530
Monday 14 September838
Tuesday 15 September1445
Wednesday 16 September1546
Thursday 17 September1543.5
Friday 18 September1343.5
Saturday 19 September835.5
Sunday 20 September533

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Newsday, and the median across its peers.
FormatNewsdayIts peers, median
Photo44%65%
Video or reel11%5%
Album4%0%
Link41%30%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Newsday's peers are 66 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us