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The posting benchmark

Boston.com on Facebook, beside its peers

How Boston.com's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

Boston.com: 23 a day

Median in United States: at least 26.6 a day

That is 3.6 fewer a day than the median in United States.

Place the dots by

Posts a day57th/66Photos and video57th/66Evening postsWeekend day
Engagement per post29th/66Engagement a day31st/66Per 1,000 followers37th/66Comments per post24th/66Comments a day41st/66

Boston.com, United States

57thof 66

Rank among its peers, highest first, posts a day

Boston.com posted 23 times a day to Facebook, 38% less than the median of 65 news publishers in the United States with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

14.4 more posts a day would reach its peers' median. What it would take

See all nine measures

Boston.com's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Boston.com beside 65 peers

Boston.com and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2357th of 6637.4
Photos and video41%57th of 6671%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank61%
Engagement per post2129th of 6615
Engagement a day7,55731st of 666,926
Engagement per 1,000 followers0.04137th of 660.049
Comments per post6424th of 6644
Comments a day1,47041st of 661,733

What it would take

What would reaching the median of its peers take?

14.4more posts a day

101 a week, to reach the median of its peers: 37.4 a day, against 23 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    41% of its posts; the median of its peers 71%

    49 more of its 161 posts a week as photos or video: 66 now, 115 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Boston.com's posts drew 1,470 comments a day. The median of its peers: 1,733.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Boston.com's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Boston.com posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Boston.com
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Boston.com, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBoston.comMedian of its peers
Monday 29 June2135
Tuesday 30 June3538
Wednesday 1 July4838
Thursday 2 July3339
Friday 3 July1339
Saturday 4 July532
Sunday 5 July528
Monday 6 July2334
Tuesday 7 July1639
Wednesday 8 July3940
Thursday 9 July3542
Friday 10 July3240
Saturday 11 July2234
Sunday 12 July828
Monday 13 July2435
Tuesday 14 July2039
Wednesday 15 July3242
Thursday 16 July2842
Friday 17 July2040
Saturday 18 July735
Sunday 19 July1131
Monday 20 July3235
Tuesday 21 July3239
Wednesday 22 July2841
Thursday 23 July3041
Friday 24 July2739
Saturday 25 July935
Sunday 26 July927
Monday 27 July2235
Tuesday 28 July1641
Wednesday 29 July1541
Thursday 30 July1040
Friday 31 July1739
Saturday 1 August535
Sunday 2 August125
Monday 3 August1034
Tuesday 4 August1340
Wednesday 5 August1640
Thursday 6 August2041
Friday 7 August2438
Saturday 8 August534
Sunday 9 August125
Monday 10 August2234
Tuesday 11 August2341
Wednesday 12 August1441
Thursday 13 August1340
Friday 14 August2142
Saturday 15 August1333
Sunday 16 August1727
Monday 17 August3736
Tuesday 18 August4242
Wednesday 19 August4243
Thursday 20 August4343
Friday 21 August2644
Saturday 22 August1033
Sunday 23 August1028
Monday 24 August3537
Tuesday 25 August3143
Wednesday 26 August3444
Thursday 27 August4040
Friday 28 August2542
Saturday 29 August1234
Sunday 30 August1328
Monday 31 August4439
Tuesday 1 September3943
Wednesday 2 September4146
Thursday 3 September3943
Friday 4 September3743
Saturday 5 September535
Sunday 6 September430
Monday 7 September932
Tuesday 8 September3136
Wednesday 9 September3544
Thursday 10 September3246
Friday 11 September3342
Saturday 12 September1036
Sunday 13 September1331
Monday 14 September3639
Tuesday 15 September4445
Wednesday 16 September3846
Thursday 17 September4244
Friday 18 September3244
Saturday 19 September1236
Sunday 20 September1833

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by Boston.com, and the median across its peers.
FormatBoston.comIts peers, median
Photo39%66%
Video or reel2%5%
Album0%0%
Link59%29%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Boston.com's peers are 65 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us