Skip to content

The posting benchmark

The Dallas Morning News on Facebook, beside its peers

How The Dallas Morning News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 66 peers: news publishers in the United States with 200k to 2m followers.

Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United States

The Dallas Morning News: 32.3 a day

Median in United States: at least 26.6 a day

That is 5.7 more a day than the median in United States.

Place the dots by

Posts a day49th/67Photos and video17th/67Evening postsWeekend day
Engagement per post17th/67Engagement a day13th/67Per 1,000 followers30th/67Comments per post8th/67Comments a day9th/67

The Dallas Morning News, United States

49thof 67

Rank among its peers, highest first, posts a day

The Dallas Morning News posted 32.3 times a day to Facebook. The median of its 66 peers: 37.4.

The comments its posts draw

4,037 comments a day, 2.4 times the median of its peers. What it would take

Peers: 66 news publishers in the United States with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

The Dallas Morning News's 66 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Dallas Morning News beside 66 peers

The Dallas Morning News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day32.349th of 6737.4
Photos and video90%17th of 6768%
Evening postsNot countedNo rank24%
Weekend dayNot countedNo rank59%
Engagement per post4117th of 6715
Engagement a day15,77913th of 676,641
Engagement per 1,000 followers0.05630th of 670.047
Comments per post1258th of 6743
Comments a day4,0379th of 671,667

The comments

The comments its posts draw

4,037comments a day

on its Facebook posts, 2.4 times the median of its peers (1,667)

Spread evenly over 24 hours, that is 168 an hour, about 3 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Dallas Morning News beside its 66 peers

  • The Dallas Morning News: 4,037 a day
  • Median of its peers: 1,667
  • 90th percentile of its peers: 4,168
  • Middle half of its peers: 957 to 2,893
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    32.3 now; the median of its peers 37.4

    5.1 more a day, 36 a week
  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Dallas Morning News's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Dallas Morning News posted, beside its peers

Its own posts beside its 66 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Dallas Morning News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Dallas Morning News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Dallas Morning NewsMedian of its peers
Monday 29 June3534.5
Tuesday 30 June3737.5
Wednesday 1 July3538.5
Thursday 2 July3639
Friday 3 July3439
Saturday 4 July2331.5
Sunday 5 July1928
Monday 6 July3334
Tuesday 7 July3839
Wednesday 8 July3740.5
Thursday 9 July4041.5
Friday 10 July3540
Saturday 11 July2334
Sunday 12 July2028
Monday 13 July3035
Tuesday 14 July4339
Wednesday 15 July4142.5
Thursday 16 July3942
Friday 17 July3840
Saturday 18 July2534.5
Sunday 19 July2130.5
Monday 20 July3134.5
Tuesday 21 July3238.5
Wednesday 22 July4041
Thursday 23 July3540.5
Friday 24 July3439
Saturday 25 July2135
Sunday 26 July2127
Monday 27 July3235
Tuesday 28 July3641
Wednesday 29 July3640.5
Thursday 30 July3740
Friday 31 July3739
Saturday 1 August2134.5
Sunday 2 August2024.5
Monday 3 August3033.5
Tuesday 4 August3639.5
Wednesday 5 August3640
Thursday 6 August4040.5
Friday 7 August4137.5
Saturday 8 August2434
Sunday 9 August1825
Monday 10 August3234
Tuesday 11 August3440.5
Wednesday 12 August3541
Thursday 13 August4040
Friday 14 August3541.5
Saturday 15 August2433
Sunday 16 August2226.5
Monday 17 August3436.5
Tuesday 18 August4242
Wednesday 19 August4143
Thursday 20 August3643
Friday 21 August4143.5
Saturday 22 August2533
Sunday 23 August1928
Monday 24 August2836.5
Tuesday 25 August4143
Wednesday 26 August3944
Thursday 27 August3640
Friday 28 August3542
Saturday 29 August2434
Sunday 30 August2128
Monday 31 August3139
Tuesday 1 September3443
Wednesday 2 September3845.5
Thursday 3 September3943
Friday 4 September3642.5
Saturday 5 September2635
Sunday 6 September1929.5
Monday 7 September2531.5
Tuesday 8 September3436
Wednesday 9 September4942.5
Thursday 10 September4445
Friday 11 September4641
Saturday 12 September2136
Sunday 13 September1830
Monday 14 September3338
Tuesday 15 September3645
Wednesday 16 September4246
Thursday 17 September3743.5
Friday 18 September3643.5
Saturday 19 September2135.5
Sunday 20 September2333

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by The Dallas Morning News, and the median across its peers.
FormatThe Dallas Morning NewsIts peers, median
Photo81%63%
Video or reel9%5%
Album0%0%
Link10%32%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Median of its peers, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Dallas Morning News's peers are 66 news publishers in the United States with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 66 peers, A to Z.

The peers

Its 66 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us