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The posting benchmark

MarketWatch on Facebook, beside its peers

How MarketWatch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 19 peers: news publishers in the United States with 500k to 5m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within United States

MarketWatch: 33 a day

Median in United States: at least 26.6 a day

That is 6.4 more a day than the median in United States.

Place the dots by

Posts a day12th/20Photos and video18th/20Evening postsWeekend day
Engagement per post20th/20Engagement a day20th/20Per 1,000 followers20th/20Comments per post20th/20Comments a day20th/20

MarketWatch, United States

12thof 20

Rank among its peers, highest first, posts a day

MarketWatch posted 33 times a day to Facebook. The median of its 19 peers: 33.7.

Its first gap: photos and video

184 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 19 news publishers in the United States with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

MarketWatch's 19 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

MarketWatch beside 19 peers

MarketWatch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3312th of 2033.7
Photos and video7%18th of 2087%
Evening posts24%No rankToo few peers
Weekend day20%No rankToo few peers
Engagement per post620th of 2066
Engagement a day57020th of 2015,779
Engagement per 1,000 followers0.003720th of 200.088
Comments per post4.120th of 20119
Comments a day13420th of 203,643

What it would take

What would reaching the median of its peers take?

MarketWatch's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

184more posts a week

as photos or video, of its 231 a week: 17 now, 201 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 231 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    33 now; the median of its peers 33.7

    0.7 more a day, 5 a week
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

MarketWatch's Facebook posts drew 134 comments a day, 96% less than the median of 19 news publishers in the United States with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside MarketWatch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How MarketWatch posted, beside its peers

Its own posts beside its 19 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • MarketWatch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by MarketWatch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMarketWatchMedian of its peers
Monday 29 June3532
Tuesday 30 June4936
Wednesday 1 July5337
Thursday 2 July5035
Friday 3 July3531
Saturday 4 July328
Sunday 5 July927
Monday 6 July4033
Tuesday 7 July4938
Wednesday 8 July5039
Thursday 9 July4340
Friday 10 July4839
Saturday 11 July1325
Sunday 12 July1223
Monday 13 July3731
Tuesday 14 July3736
Wednesday 15 July5541
Thursday 16 July5339
Friday 17 July5038
Saturday 18 July1929
Sunday 19 July526
Monday 20 July3732
Tuesday 21 July4835
Wednesday 22 July4740
Thursday 23 July5337
Friday 24 July4936
Saturday 25 July2124
Sunday 26 July827
Monday 27 July3436
Tuesday 28 July4139
Wednesday 29 July4937
Thursday 30 July4738
Friday 31 July4837
Saturday 1 August2725
Sunday 2 August920
Monday 3 August3331
Tuesday 4 August3937
Wednesday 5 August4336
Thursday 6 August4838
Friday 7 August4636
Saturday 8 August1129
Sunday 9 August720
Monday 10 August3934
Tuesday 11 August5336
Wednesday 12 August4241
Thursday 13 August4638
Friday 14 August3636
Saturday 15 August1333
Sunday 16 August925
Monday 17 August2934
Tuesday 18 August4042
Wednesday 19 August4541
Thursday 20 August4941
Friday 21 August3439
Saturday 22 August1030
Sunday 23 August722
Monday 24 August3435
Tuesday 25 August3840
Wednesday 26 August5341
Thursday 27 August4441
Friday 28 August3835
Saturday 29 August1835
Sunday 30 August723
Monday 31 August3739
Tuesday 1 September4439
Wednesday 2 September4746
Thursday 3 September4342
Friday 4 September4743
Saturday 5 September532
Sunday 6 September232
Monday 7 September1029
Tuesday 8 September3536
Wednesday 9 September3945
Thursday 10 September3544
Friday 11 September4642
Saturday 12 September434
Sunday 13 September333
Monday 14 September3434
Tuesday 15 September3743
Wednesday 16 September4838
Thursday 17 September3539
Friday 18 September2842
Saturday 19 September931
Sunday 20 September623

Share of posts by local hour

Show the figures as a table
Share of posts by MarketWatch in each local hour, beside the median of its peers.
Local hourMarketWatch
00:002.1%
01:001.4%
02:001.2%
03:001%
04:001.2%
05:004.4%
06:004.2%
07:005.3%
08:005.6%
09:005.7%
10:005.4%
11:004.9%
12:005%
13:005.6%
14:005.7%
15:005.7%
16:005.8%
17:005.5%
18:005.6%
19:004.6%
20:004.1%
21:003.5%
22:003.4%
23:003.1%

Posts a day by weekday

Show the figures as a table
Posts a day by MarketWatch on each local weekday, beside the median of its peers.
WeekdayMarketWatch
Monday38.5
Tuesday44.7
Wednesday46.9
Thursday45.1
Friday38.5
Saturday9.92
Sunday7.08

What it posted

Show the figures as a table
Share of each format among posts by MarketWatch, and the median across its peers.
FormatMarketWatchIts peers, median
Photo5%80%
Video or reel1%8%
Album1%1%
Link93%11%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • MarketWatch, 18:00 to midnight: 24%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

MarketWatch's peers are 19 news publishers in the United States with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 19 peers, A to Z.

The peers

Its 19 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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