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The posting benchmark

watson.ch on Facebook, beside its peers

How watson.ch's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 45 peers: news publishers in Germany, Austria and Switzerland with 100k to 1m followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Switzerland

watson.ch: 6.7 a day

Median in Switzerland: 16.3 a day

That is 9.6 fewer a day than the median in Switzerland.

Place the dots by

Posts a day46th/46Photos and video10th/46Evening posts26th/46Weekend day35th/42
Engagement per post5th/46Engagement a day27th/46Per 1,000 followers9th/46Comments per post5th/46Comments a day25th/46

watson.ch, Switzerland

46thof 46

Rank among its peers, highest first, posts a day

watson.ch posted 6.7 times a day to Facebook, 75% less than the median of 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

20.5 more posts a day would reach its peers' median. What it would take

See all nine measures

watson.ch's 45 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

watson.ch beside 45 peers

watson.ch and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.746th of 4627.2
Photos and video75%10th of 4633%
Evening posts26%26th of 4627%
Weekend day60%35th of 4282%
Engagement per post665th of 4618
Engagement a day3,06127th of 464,068
Engagement per 1,000 followers0.199th of 460.074
Comments per post1135th of 4627
Comments a day75825th of 46853

What it would take

What would reaching the median of its peers take?

20.5more posts a day

144 a week, to reach the median of its peers: 27.2 a day, against 6.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 26% of its posts; the median of its peers 27%

    1 more of its 47 posts a week between 18:00 and midnight: 12 now, 13 at the median

  • Weekend day

    A weekend day: 60% of a weekday's posts; the median of its peers 82%

    4 more posts a weekend: 2 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

watson.ch's posts drew 758 comments a day. The median of its peers: 853.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside watson.ch's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How watson.ch posted, beside its peers

Its own posts beside its 45 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • watson.ch
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by watson.ch, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Daywatson.chMedian of its peers
Monday 29 June526
Tuesday 30 June427
Wednesday 1 July725
Thursday 2 July627
Friday 3 July1027
Saturday 4 July520
Sunday 5 July421
Monday 6 July625
Tuesday 7 July1328
Wednesday 8 July1325
Thursday 9 July527
Friday 10 July526
Saturday 11 July421
Sunday 12 July522
Monday 13 July426
Tuesday 14 July427
Wednesday 15 July925
Thursday 16 July923
Friday 17 July724
Saturday 18 July420
Sunday 19 July622
Monday 20 July724
Tuesday 21 July726
Wednesday 22 July1023
Thursday 23 July823
Friday 24 July1023
Saturday 25 July521
Sunday 26 July523
Monday 27 July831
Tuesday 28 July631
Wednesday 29 July829
Thursday 30 July831
Friday 31 July832
Saturday 1 August526
Sunday 2 August424
Monday 3 August530
Tuesday 4 August830
Wednesday 5 August1132
Thursday 6 August928
Friday 7 August730
Saturday 8 August224
Sunday 9 August524
Monday 10 August532
Tuesday 11 August527
Wednesday 12 August633
Thursday 13 August829
Friday 14 August733
Saturday 15 August425
Sunday 16 August623
Monday 17 August529
Tuesday 18 August630
Wednesday 19 August430
Thursday 20 August830
Friday 21 August429
Saturday 22 August423
Sunday 23 August623
Monday 24 August630
Tuesday 25 August632
Wednesday 26 August830
Thursday 27 August930
Friday 28 August933
Saturday 29 August424
Sunday 30 August428
Monday 31 August630
Tuesday 1 September832
Wednesday 2 September830
Thursday 3 September828
Friday 4 September929
Saturday 5 September423
Sunday 6 September423
Monday 7 September833
Tuesday 8 September1132
Wednesday 9 September730
Thursday 10 September933
Friday 11 September1232
Saturday 12 September525
Sunday 13 September425
Monday 14 September430
Tuesday 15 September1032
Wednesday 16 September1130
Thursday 17 September830
Friday 18 September933
Saturday 19 September727
Sunday 20 September628

Share of posts by local hour

Show the figures as a table
Share of posts by watson.ch in each local hour, beside the median of its peers.
Local hourwatson.chMedian of its peers
00:000.4%0.4%
01:000.2%0.2%
02:000.2%0.1%
03:000%0.1%
04:000%0.1%
05:000.2%1.4%
06:000.2%3.6%
07:000.7%5.1%
08:001.4%5.8%
09:0010.3%6.1%
10:005.3%6.1%
11:0010.3%6.5%
12:0010.3%6.3%
13:004.6%6.2%
14:006.7%6.6%
15:005.3%6.3%
16:006%6.5%
17:0012.3%6.5%
18:0011.5%6.4%
19:002.8%6.2%
20:009.4%5.6%
21:001.1%4.4%
22:000.4%2.7%
23:000.4%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by watson.ch on each local weekday, beside the median of its peers.
Weekdaywatson.chMedian of its peers
Monday629.8
Tuesday7.3332.1
Wednesday8.530.8
Thursday7.9230.2
Friday8.0829.4
Saturday4.4224.3
Sunday4.6724.3

What it posted

Show the figures as a table
Share of each format among posts by watson.ch, and the median across its peers.
Formatwatson.chIts peers, median
Photo10%26%
Video or reel60%3%
Album5%0%
Link25%71%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • watson.ch, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, watson.ch posted 60% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

watson.ch's peers are 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 45 peers, A to Z.

The peers

Its 45 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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