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The posting benchmark

BILD on Facebook, beside its peers

How BILD's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 34 peers: news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Germany

BILD: 145 a day

Median in Germany: 25.1 a day

That is 120 more a day than the median in Germany.

Place the dots by

Posts a day2nd/35Photos and video31st/35Evening posts35th/35Weekend day27th/35
Engagement per post21st/35Engagement a day12th/35Per 1,000 followers24th/35Comments per post15th/35Comments a day4th/35

BILD, Germany

2ndof 35

Rank among its peers, highest first, posts a day

BILD posted 145 times a day to Facebook, 2.1 times the median of 34 news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: evening posts

95 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

BILD's 34 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BILD beside 34 peers

BILD and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1452nd of 3569.8
Photos and video6%31st of 3569%
Evening posts21.3%35th of 3531%
Weekend day72.4%27th of 3586%
Engagement per post11521st of 35131
Engagement a day89,26812th of 3562,367
Engagement per 1,000 followers0.03924th of 350.049
Comments per post17615th of 35151
Comments a day25,5554th of 359,493

What it would take

What would reaching the median of its peers take?

BILD's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

95more posts a week

between 18:00 and midnight, of its 1,015 a week: 216 now, 311 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • BILD
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • BILD, 18:00 to midnight: 21.3%
  • Median of its peers, 18:00 to midnight: 30.6%
Show as a table
Posts in each local hour, beside the median of its peers
HourBILDMedian of its peers
00:001.3%1.5%
01:001.0%1.3%
02:000.9%0.7%
03:001.0%0.5%
04:003.2%0.2%
05:002.5%1.2%
06:001.6%2.6%
07:002.9%4.1%
08:004.6%5.1%
09:005.7%5.3%
10:006.5%5.7%
11:007.6%5.9%
12:007.5%6.0%
13:006.3%5.8%
14:006.1%5.6%
15:006.0%5.6%
16:007.4%5.7%
17:006.7%5.9%
18:005.4%6.0%
19:004.3%6.3%
20:004.2%5.6%
21:003.0%5.5%
22:003.3%4.5%
23:001.0%3.4%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Photos and video

    6% of its posts; the median of its peers 69%

    643 more of its 1,015 posts a week as photos or video: 61 now, 704 at the median

  • Weekend day

    A weekend day: 72.4% of a weekday's posts; the median of its peers 85.9%

    44 more posts a weekend: 24 on Saturday and 20 on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BILD's Facebook posts drew 25,555 comments a day, 2.7 times the median of 34 news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BILD's.

Type its name, then choose it.

Or one of its peers

Day by day

How BILD posted, beside its peers

Its own posts beside its 34 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BILD
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BILD, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBILDMedian of its peers
Monday 29 June16377
Tuesday 30 June13373
Wednesday 1 July16377
Thursday 2 July15575.5
Friday 3 July15476
Saturday 4 July11864
Sunday 5 July11961.5
Monday 6 July18076.5
Tuesday 7 July16976.5
Wednesday 8 July16874
Thursday 9 July16078
Friday 10 July15974.5
Saturday 11 July10663
Sunday 12 July12261.5
Monday 13 July16176
Tuesday 14 July15677.5
Wednesday 15 July15677.5
Thursday 16 July16877.5
Friday 17 July14673
Saturday 18 July11362
Sunday 19 July14566.5
Monday 20 July15177.5
Tuesday 21 July16571
Wednesday 22 July15472
Thursday 23 July16370
Friday 24 July13771
Saturday 25 July11360.5
Sunday 26 July9955.5
Monday 27 July13469.5
Tuesday 28 July14172.5
Wednesday 29 July15471.5
Thursday 30 July13268
Friday 31 July14266.5
Saturday 1 August9757.5
Sunday 2 August9555.5
Monday 3 August15264.5
Tuesday 4 August14365
Wednesday 5 August15568.5
Thursday 6 August13865.5
Friday 7 August16262.5
Saturday 8 August10658
Sunday 9 August9752
Monday 10 August16865.5
Tuesday 11 August13264
Wednesday 12 August17768.5
Thursday 13 August14065.5
Friday 14 August13165
Saturday 15 August9858
Sunday 16 August10759
Monday 17 August14166
Tuesday 18 August15270
Wednesday 19 August16163.5
Thursday 20 August16368
Friday 21 August16066.5
Saturday 22 August11759.5
Sunday 23 August10756
Monday 24 August15865.5
Tuesday 25 August15271.5
Wednesday 26 August14672
Thursday 27 August16472.5
Friday 28 August15868
Saturday 29 August13055.5
Sunday 30 August13058
Monday 31 August17668
Tuesday 1 September18270.5
Wednesday 2 September16370.5
Thursday 3 September16972
Friday 4 September15470
Saturday 5 September11254.5
Sunday 6 September13552
Monday 7 September16673
Tuesday 8 September15679.5
Wednesday 9 September14675
Thursday 10 September18173.5
Friday 11 September15968
Saturday 12 September13862.5
Sunday 13 September12161.5
Monday 14 September16871
Tuesday 15 September16775.5
Wednesday 16 September16274
Thursday 17 September19472.5
Friday 18 September17472.5
Saturday 19 September10757
Sunday 20 September11956

Share of posts by local hour

Show the figures as a table
Share of posts by BILD in each local hour, beside the median of its peers.
Local hourBILDMedian of its peers
00:001.3%1.5%
01:001%1.3%
02:000.9%0.7%
03:001%0.5%
04:003.2%0.2%
05:002.5%1.2%
06:001.6%2.6%
07:002.9%4.1%
08:004.6%5.1%
09:005.7%5.3%
10:006.5%5.7%
11:007.6%5.9%
12:007.5%6%
13:006.3%5.8%
14:006.1%5.6%
15:006%5.6%
16:007.4%5.7%
17:006.7%5.9%
18:005.4%6%
19:004.3%6.3%
20:004.2%5.6%
21:003%5.5%
22:003.3%4.5%
23:001%3.4%

Posts a day by weekday

Show the figures as a table
Posts a day by BILD on each local weekday, beside the median of its peers.
WeekdayBILDMedian of its peers
Monday16171.7
Tuesday15472.2
Wednesday15972.6
Thursday15973.3
Friday15472.2
Saturday11259.8
Sunday11658

What it posted

Show the figures as a table
Share of each format among posts by BILD, and the median across its peers.
FormatBILDIts peers, median
Photo5%57%
Video or reel1%9%
Album0%1%
Link94%33%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BILD, 18:00 to midnight: 21.3%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, BILD posted 72.4% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BILD's peers are 34 news publishers, digital-native newsrooms and news agencies in Europe with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 34 peers, A to Z.

The peers

Its 34 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us