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The posting benchmark

DER STANDARD on Facebook, beside its peers

How DER STANDARD's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 46 peers: news publishers in Germany, Austria and Switzerland with 100k to 1m followers.

Country
Austria
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Austria

DER STANDARD: 16.4 a day

Median in Austria: 23.6 a day

That is 7.2 fewer a day than the median in Austria.

Place the dots by

Posts a day40th/47Photos and video1st/47Evening posts13th/47Weekend day43rd/43
Engagement per post1st/47Engagement a day6th/47Per 1,000 followers1st/47Comments per post1st/47Comments a day6th/47

DER STANDARD, Austria

40thof 47

Rank among its peers, highest first, posts a day

DER STANDARD posted 16.4 times a day to Facebook, 41% less than the median of 46 news publishers in Germany, Austria and Switzerland with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.3 more posts a day would reach its peers' median. What it would take

See all nine measures

DER STANDARD's 46 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

DER STANDARD beside 46 peers

DER STANDARD and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.440th of 4727.7
Photos and videoover 99%1st of 4733%
Evening posts28%13th of 4727%
Weekend day28%43rd of 4382%
Engagement per post2451st of 4719
Engagement a day14,1686th of 474,059
Engagement per 1,000 followers0.631st of 470.077
Comments per post2771st of 4727
Comments a day4,5376th of 47824

What it would take

What would reaching the median of its peers take?

11.3more posts a day

80 a week, to reach the median of its peers: 27.7 a day, against 16.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 28% of a weekday's posts; the median of its peers 82%

    23 more posts a weekend: 11 on Saturday and 12 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

DER STANDARD's Facebook posts drew 4,537 comments a day, 5.5 times the median of 46 news publishers in Germany, Austria and Switzerland with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside DER STANDARD's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How DER STANDARD posted, beside its peers

Its own posts beside its 46 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • DER STANDARD
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by DER STANDARD, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDER STANDARDMedian of its peers
Monday 29 June2026
Tuesday 30 June2027
Wednesday 1 July1827
Thursday 2 July2126.5
Friday 3 July2028
Saturday 4 July420.5
Sunday 5 July221
Monday 6 July2125.5
Tuesday 7 July1827.5
Wednesday 8 July1825.5
Thursday 9 July1927.5
Friday 10 July2327
Saturday 11 July621
Sunday 12 July522.5
Monday 13 July2426
Tuesday 14 July1827
Wednesday 15 July2225.5
Thursday 16 July1723.5
Friday 17 July2024
Saturday 18 July820
Sunday 19 July722
Monday 20 July2224
Tuesday 21 July2126
Wednesday 22 July2124.5
Thursday 23 July2223.5
Friday 24 July1623.5
Saturday 25 July721.5
Sunday 26 July823
Monday 27 July2129.5
Tuesday 28 July2430.5
Wednesday 29 July1731
Thursday 30 July1930.5
Friday 31 July1833
Saturday 1 August625.5
Sunday 2 August524.5
Monday 3 August1628
Tuesday 4 August1928.5
Wednesday 5 August2232.5
Thursday 6 August2127.5
Friday 7 August1930
Saturday 8 August524
Sunday 9 August324
Monday 10 August2331
Tuesday 11 August2327
Wednesday 12 August2633.5
Thursday 13 August1929
Friday 14 August2033.5
Saturday 15 August524
Sunday 16 August422.5
Monday 17 August2228.5
Tuesday 18 August1529
Wednesday 19 August2031
Thursday 20 August1630
Friday 21 August2330
Saturday 22 August823
Sunday 23 August823
Monday 24 August3029
Tuesday 25 August2631.5
Wednesday 26 August2731
Thursday 27 August2030
Friday 28 August2233
Saturday 29 August823.5
Sunday 30 August727.5
Monday 31 August2330
Tuesday 1 September2332
Wednesday 2 September2031
Thursday 3 September2228
Friday 4 September1830.5
Saturday 5 September623.5
Sunday 6 September1223
Monday 7 September2332
Tuesday 8 September2032
Wednesday 9 September1930.5
Thursday 10 September1832.5
Friday 11 September2232
Saturday 12 September624.5
Sunday 13 September425
Monday 14 September2030
Tuesday 15 September2131.5
Wednesday 16 September2231
Thursday 17 September2029
Friday 18 September1733.5
Saturday 19 September427
Sunday 20 September327.5

Share of posts by local hour

Show the figures as a table
Share of posts by DER STANDARD in each local hour, beside the median of its peers.
Local hourDER STANDARDMedian of its peers
00:000.5%0.4%
01:000.2%0.2%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000%1.5%
06:000.1%3.7%
07:002.4%5.1%
08:007.8%5.8%
09:006.4%6%
10:006.9%6.1%
11:007.1%6.4%
12:007.8%6.4%
13:005.7%6.3%
14:006.9%6.6%
15:007.3%6.3%
16:006.2%6.4%
17:006.4%6.5%
18:006.2%6.5%
19:004.6%6.2%
20:005.2%5.7%
21:004.6%4.2%
22:003.9%2.6%
23:003.8%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by DER STANDARD on each local weekday, beside the median of its peers.
WeekdayDER STANDARDMedian of its peers
Monday22.329.1
Tuesday20.831
Wednesday20.932.6
Thursday19.429
Friday19.931.3
Saturday6.0824.1
Sunday5.524.2

What it posted

Show the figures as a table
Share of each format among posts by DER STANDARD, and the median across its peers.
FormatDER STANDARDIts peers, median
Photo89%23%
Video or reel9%3%
Album2%0%
Link0%74%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • DER STANDARD, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, DER STANDARD posted 28% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

DER STANDARD's peers are 46 news publishers in Germany, Austria and Switzerland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 46 peers, A to Z.

The peers

Its 46 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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