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The posting benchmark

Neue Zürcher Zeitung (NZZ) on Facebook, beside its peers

How Neue Zürcher Zeitung (NZZ)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 45 peers: news publishers in Germany, Austria and Switzerland with 100k to 1m followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Switzerland

Neue Zürcher Zeitung (NZZ): 28.1 a day

Median in Switzerland: 16.3 a day

That is 11.8 more a day than the median in Switzerland.

Place the dots by

Posts a day23rd/46Photos and video2nd/46Evening posts39th/46Weekend day21st/42
Engagement per post3rd/46Engagement a day8th/46Per 1,000 followers5th/46Comments per post4th/46Comments a day7th/46

Neue Zürcher Zeitung (NZZ), Switzerland

23rdof 46

Rank among its peers, highest first, posts a day

Neue Zürcher Zeitung (NZZ) posted 28.1 times a day to Facebook. The median of its 45 peers: 27.2.

Its first gap: evening posts

13 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Neue Zürcher Zeitung (NZZ)'s 45 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Neue Zürcher Zeitung (NZZ) beside 45 peers

Neue Zürcher Zeitung (NZZ) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day28.123rd of 4627.2
Photos and videoover 99%2nd of 4633%
Evening posts20%39th of 4627%
Weekend day80%21st of 4282%
Engagement per post953rd of 4618
Engagement a day12,1758th of 464,068
Engagement per 1,000 followers0.295th of 460.074
Comments per post1414th of 4627
Comments a day3,9707th of 46853

What it would take

What would reaching the median of its peers take?

Neue Zürcher Zeitung (NZZ)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

13more posts a week

between 18:00 and midnight, of its 197 a week: 40 now, 53 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Neue Zürcher Zeitung (NZZ)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Neue Zürcher Zeitung (NZZ), 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourNeue Zürcher Zeitung (NZZ)Median of its peers
00:004.5%0.4%
01:004.6%0.2%
02:004.6%0.1%
03:004.5%0.1%
04:004.7%0.1%
05:004.5%1.4%
06:004.6%3.6%
07:004.5%5.1%
08:004.7%5.8%
09:004.9%6.1%
10:004.5%6.1%
11:004.9%6.5%
12:004.6%6.3%
13:004.6%6.2%
14:003.9%6.6%
15:003.7%6.3%
16:003.6%6.5%
17:003.9%6.5%
18:003.6%6.4%
19:003.6%6.2%
20:003.5%5.6%
21:002.5%4.4%
22:003.4%2.7%
23:003.6%0.8%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 80% of a weekday's posts; the median of its peers 82%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Neue Zürcher Zeitung (NZZ)'s Facebook posts drew 3,970 comments a day, 4.7 times the median of 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Neue Zürcher Zeitung (NZZ)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Neue Zürcher Zeitung (NZZ) posted, beside its peers

Its own posts beside its 45 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Neue Zürcher Zeitung (NZZ)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Neue Zürcher Zeitung (NZZ), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNeue Zürcher Zeitung (NZZ)Median of its peers
Monday 29 June2426
Tuesday 30 June2827
Wednesday 1 July3625
Thursday 2 July2627
Friday 3 July3827
Saturday 4 July2520
Sunday 5 July2421
Monday 6 July2625
Tuesday 7 July2728
Wednesday 8 July3725
Thursday 9 July3027
Friday 10 July3726
Saturday 11 July2521
Sunday 12 July2622
Monday 13 July2526
Tuesday 14 July2727
Wednesday 15 July3725
Thursday 16 July2723
Friday 17 July3624
Saturday 18 July2420
Sunday 19 July2422
Monday 20 July2624
Tuesday 21 July2726
Wednesday 22 July3523
Thursday 23 July2723
Friday 24 July3623
Saturday 25 July2421
Sunday 26 July2423
Monday 27 July2431
Tuesday 28 July2631
Wednesday 29 July3629
Thursday 30 July2731
Friday 31 July3732
Saturday 1 August2326
Sunday 2 August2524
Monday 3 August2430
Tuesday 4 August2630
Wednesday 5 August3532
Thursday 6 August2628
Friday 7 August3630
Saturday 8 August2524
Sunday 9 August2424
Monday 10 August2432
Tuesday 11 August2727
Wednesday 12 August3433
Thursday 13 August2529
Friday 14 August3633
Saturday 15 August2325
Sunday 16 August2223
Monday 17 August2329
Tuesday 18 August2530
Wednesday 19 August3430
Thursday 20 August2630
Friday 21 August3629
Saturday 22 August2323
Sunday 23 August2423
Monday 24 August2330
Tuesday 25 August2632
Wednesday 26 August3430
Thursday 27 August2630
Friday 28 August3533
Saturday 29 August2324
Sunday 30 August2428
Monday 31 August2330
Tuesday 1 September2532
Wednesday 2 September3430
Thursday 3 September2728
Friday 4 September3729
Saturday 5 September2423
Sunday 6 September2423
Monday 7 September2533
Tuesday 8 September2832
Wednesday 9 September3630
Thursday 10 September2733
Friday 11 September3632
Saturday 12 September2425
Sunday 13 September2425
Monday 14 September2430
Tuesday 15 September2632
Wednesday 16 September3530
Thursday 17 September2630
Friday 18 September3633
Saturday 19 September2427
Sunday 20 September2428

Share of posts by local hour

Show the figures as a table
Share of posts by Neue Zürcher Zeitung (NZZ) in each local hour, beside the median of its peers.
Local hourNeue Zürcher Zeitung (NZZ)Median of its peers
00:004.5%0.4%
01:004.6%0.2%
02:004.6%0.1%
03:004.5%0.1%
04:004.7%0.1%
05:004.5%1.4%
06:004.6%3.6%
07:004.5%5.1%
08:004.7%5.8%
09:004.9%6.1%
10:004.5%6.1%
11:004.9%6.5%
12:004.6%6.3%
13:004.6%6.2%
14:003.9%6.6%
15:003.7%6.3%
16:003.6%6.5%
17:003.9%6.5%
18:003.6%6.4%
19:003.6%6.2%
20:003.5%5.6%
21:002.5%4.4%
22:003.4%2.7%
23:003.6%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Neue Zürcher Zeitung (NZZ) on each local weekday, beside the median of its peers.
WeekdayNeue Zürcher Zeitung (NZZ)Median of its peers
Monday24.329.8
Tuesday24.432.1
Wednesday37.330.8
Thursday24.730.2
Friday38.429.4
Saturday23.824.3
Sunday24.124.3

What it posted

Show the figures as a table
Share of each format among posts by Neue Zürcher Zeitung (NZZ), and the median across its peers.
FormatNeue Zürcher Zeitung (NZZ)Its peers, median
Photo98%26%
Video or reel2%3%
Album0%0%
Link0%71%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Neue Zürcher Zeitung (NZZ), 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Neue Zürcher Zeitung (NZZ) posted 80% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Neue Zürcher Zeitung (NZZ)'s peers are 45 news publishers in Germany, Austria and Switzerland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 45 peers, A to Z.

The peers

Its 45 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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