Skip to content

The posting benchmark

20 Minuten on Facebook, beside its peers

How 20 Minuten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: news publishers in Germany, Austria and Switzerland with 200k to 2m followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Switzerland

20 Minuten: 34 a day

Median in Switzerland: 16.3 a day

That is 17.7 more a day than the median in Switzerland.

Place the dots by

Posts a day13th/23Photos and video13th/23Evening posts7th/23Weekend day2nd/22
Engagement per post9th/23Engagement a day9th/23Per 1,000 followers14th/23Comments per post12th/23Comments a day13th/23

20 Minuten, Switzerland

13thof 23

Rank among its peers, highest first, posts a day

20 Minuten posted 34 times a day to Facebook. The median of its 22 peers: 35.3.

Its first gap: posts a day

1.3 more posts a day would reach its peers' median. What it would take

Peers: 22 news publishers in Germany, Austria and Switzerland with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

20 Minuten's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

20 Minuten beside 22 peers

20 Minuten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3413th of 2335.3
Photos and video26%13th of 2335%
Evening posts29%7th of 2327%
Weekend day107%2nd of 2273%
Engagement per post459th of 2322
Engagement a day7,5789th of 235,495
Engagement per 1,000 followers0.06214th of 230.072
Comments per post4012th of 2338
Comments a day1,35913th of 231,507

What it would take

What would reaching the median of its peers take?

1.3more posts a day

10 a week, to reach the median of its peers: 35.3 a day, against 34 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    26% of its posts; the median of its peers 35%

    21 more of its 238 posts a week as photos or video: 63 now, 84 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

20 Minuten's posts drew 1,359 comments a day. The median of its peers: 1,507.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside 20 Minuten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How 20 Minuten posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • 20 Minuten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by 20 Minuten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day20 MinutenMedian of its peers
Monday 29 June3435.5
Tuesday 30 June3436.5
Wednesday 1 July3236.5
Thursday 2 July3735
Friday 3 July4137
Saturday 4 July3524
Sunday 5 July3529.5
Monday 6 July3235.5
Tuesday 7 July3737.5
Wednesday 8 July2933.5
Thursday 9 July2835
Friday 10 July2439
Saturday 11 July3926.5
Sunday 12 July3626
Monday 13 July2634
Tuesday 14 July4335.5
Wednesday 15 July3437
Thursday 16 July3036.5
Friday 17 July3438
Saturday 18 July3325.5
Sunday 19 July4032.5
Monday 20 July2735.5
Tuesday 21 July3131.5
Wednesday 22 July2835.5
Thursday 23 July3032
Friday 24 July2934
Saturday 25 July3625
Sunday 26 July3827
Monday 27 July2835.5
Tuesday 28 July3034.5
Wednesday 29 July3436
Thursday 30 July3143
Friday 31 July3737.5
Saturday 1 August3928
Sunday 2 August4126
Monday 3 August3635.5
Tuesday 4 August4038
Wednesday 5 August3635
Thursday 6 August3331.5
Friday 7 August2636
Saturday 8 August3529.5
Sunday 9 August4026
Monday 10 August3633
Tuesday 11 August3734.5
Wednesday 12 August5034
Thursday 13 August2937.5
Friday 14 August3740
Saturday 15 August4328
Sunday 16 August3532
Monday 17 August3137
Tuesday 18 August3533
Wednesday 19 August4234
Thursday 20 August3339
Friday 21 August3239.5
Saturday 22 August3436
Sunday 23 August3631.5
Monday 24 August3536
Tuesday 25 August3835.5
Wednesday 26 August3735.5
Thursday 27 August3333
Friday 28 August3736.5
Saturday 29 August3931
Sunday 30 August3433
Monday 31 August2935
Tuesday 1 September3633.5
Wednesday 2 September3334
Thursday 3 September3533.5
Friday 4 September2939.5
Saturday 5 September3124.5
Sunday 6 September3823.5
Monday 7 September3137
Tuesday 8 September3237.5
Wednesday 9 September2638.5
Thursday 10 September3734.5
Friday 11 September3741
Saturday 12 September2832.5
Sunday 13 September3130
Monday 14 September2940.5
Tuesday 15 September3436.5
Wednesday 16 September3337.5
Thursday 17 September2834
Friday 18 September3338
Saturday 19 September3137
Sunday 20 September3832

Share of posts by local hour

Show the figures as a table
Share of posts by 20 Minuten in each local hour, beside the median of its peers.
Local hour20 MinutenMedian of its peers
00:000.9%0.4%
01:001.2%0.2%
02:000.9%0.1%
03:001%0.1%
04:003.2%0%
05:009%1.5%
06:0011.1%3.4%
07:004.8%4.6%
08:005.5%5.7%
09:003.7%6%
10:003.4%6.3%
11:003.2%6.5%
12:003.9%6.2%
13:003.2%6.3%
14:003.6%6.6%
15:004.8%6.2%
16:003.7%6.3%
17:003.9%6%
18:003.3%5.9%
19:003.9%6.1%
20:004.7%5.6%
21:006%4.6%
22:004.9%3.4%
23:006.2%2%

Posts a day by weekday

Show the figures as a table
Posts a day by 20 Minuten on each local weekday, beside the median of its peers.
Weekday20 MinutenMedian of its peers
Monday31.638.3
Tuesday35.637.6
Wednesday34.437.4
Thursday3236
Friday33.340
Saturday35.127.8
Sunday36.429.6

What it posted

Show the figures as a table
Share of each format among posts by 20 Minuten, and the median across its peers.
Format20 MinutenIts peers, median
Photo16%23%
Video or reel10%3%
Album0%0%
Link74%73%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • 20 Minuten, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, 20 Minuten posted 107% of a weekday's posts. The median of its peers: 73%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

20 Minuten's peers are 22 news publishers in Germany, Austria and Switzerland with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us