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The posting benchmark

Blick on Facebook, beside its peers

How Blick's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in Germany, Austria and Switzerland with 200k to 2m followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Switzerland

Blick: 41.3 a day

Median in Switzerland: 16.3 a day

That is 25 more a day than the median in Switzerland.

Place the dots by

Posts a day9th/26Photos and video13th/26Evening posts20th/26Weekend day5th/25
Engagement per post8th/26Engagement a day3rd/26Per 1,000 followers8th/26Comments per post6th/26Comments a day4th/26

Blick, Switzerland

9thof 26

Rank among its peers, highest first, posts a day

Blick posted 41.3 times a day to Facebook. The median of its 25 peers: 30.7.

Its first gap: evening posts

19 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 25 news publishers in Germany, Austria and Switzerland with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Blick's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Blick beside 25 peers

Blick and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day41.39th of 2630.7
Photos and video37.3%13th of 2633%
Evening posts20.6%20th of 2627%
Weekend dayover 99%5th of 2577%
Engagement per post598th of 2623
Engagement a day18,3193rd of 265,488
Engagement per 1,000 followers0.138th of 260.072
Comments per post1186th of 2633
Comments a day4,8894th of 261,299

What it would take

What would reaching the median of its peers take?

Blick's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

19more posts a week

between 18:00 and midnight, of its 289 a week: 60 now, 79 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Blick
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Blick, 18:00 to midnight: 20.6%
  • Median of its peers, 18:00 to midnight: 27.0%
Show as a table
Posts in each local hour, beside the median of its peers
HourBlickMedian of its peers
00:000.0%0.4%
01:002.4%0.1%
02:000.0%0.1%
03:002.3%0.0%
04:000.0%0.1%
05:004.4%1.0%
06:000.1%3.9%
07:009.1%4.6%
08:005.5%5.7%
09:007.1%6.1%
10:004.3%6.5%
11:008.0%6.5%
12:004.4%6.3%
13:008.2%6.3%
14:005.0%6.5%
15:004.8%6.2%
16:008.1%6.2%
17:005.7%6.0%
18:005.0%5.9%
19:004.8%6.1%
20:003.8%5.6%
21:002.5%4.7%
22:000.1%3.4%
23:004.4%1.8%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Blick's Facebook posts drew 4,889 comments a day, 3.8 times the median of 25 news publishers in Germany, Austria and Switzerland with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Blick's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Blick posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Blick
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Blick, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBlickMedian of its peers
Monday 29 June4526
Tuesday 30 June3928
Wednesday 1 July3732
Thursday 2 July3326
Friday 3 July4434
Saturday 4 July3923
Sunday 5 July4024
Monday 6 July4030
Tuesday 7 July4527
Wednesday 8 July4429
Thursday 9 July4028
Friday 10 July4126
Saturday 11 July4323
Sunday 12 July4325
Monday 13 July4126
Tuesday 14 July4027
Wednesday 15 July4032
Thursday 16 July4127
Friday 17 July4134
Saturday 18 July3823
Sunday 19 July4324
Monday 20 July3926
Tuesday 21 July4127
Wednesday 22 July4328
Thursday 23 July4030
Friday 24 July4129
Saturday 25 July4024
Sunday 26 July4424
Monday 27 July4028
Tuesday 28 July4030
Wednesday 29 July4233
Thursday 30 July4131
Friday 31 July3834
Saturday 1 August4023
Sunday 2 August4224
Monday 3 August4130
Tuesday 4 August3931
Wednesday 5 August4033
Thursday 6 August4328
Friday 7 August4234
Saturday 8 August4128
Sunday 9 August4124
Monday 10 August4332
Tuesday 11 August3927
Wednesday 12 August4334
Thursday 13 August4029
Friday 14 August4337
Saturday 15 August4225
Sunday 16 August4226
Monday 17 August4530
Tuesday 18 August4028
Wednesday 19 August4233
Thursday 20 August4326
Friday 21 August4132
Saturday 22 August3923
Sunday 23 August4229
Monday 24 August4234
Tuesday 25 August4231
Wednesday 26 August4134
Thursday 27 August4626
Friday 28 August4835
Saturday 29 August3925
Sunday 30 August3726
Monday 31 August3631
Tuesday 1 September4233
Wednesday 2 September4233
Thursday 3 September4228
Friday 4 September4334
Saturday 5 September4323
Sunday 6 September4423
Monday 7 September4231
Tuesday 8 September4232
Wednesday 9 September4233
Thursday 10 September4128
Friday 11 September4436
Saturday 12 September4325
Sunday 13 September4126
Monday 14 September4530
Tuesday 15 September3733
Wednesday 16 September4333
Thursday 17 September4028
Friday 18 September4334
Saturday 19 September4124
Sunday 20 September4331

Share of posts by local hour

Show the figures as a table
Share of posts by Blick in each local hour, beside the median of its peers.
Local hourBlickMedian of its peers
00:000%0.4%
01:002.4%0.1%
02:000%0.1%
03:002.3%0%
04:000%0.1%
05:004.4%1%
06:000.1%3.9%
07:009.1%4.6%
08:005.5%5.7%
09:007.1%6.1%
10:004.3%6.5%
11:008%6.5%
12:004.4%6.3%
13:008.2%6.3%
14:005%6.5%
15:004.8%6.2%
16:008.1%6.2%
17:005.7%6%
18:005%5.9%
19:004.8%6.1%
20:003.8%5.6%
21:002.5%4.7%
22:000.1%3.4%
23:004.4%1.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Blick on each local weekday, beside the median of its peers.
WeekdayBlickMedian of its peers
Monday41.631.6
Tuesday40.533.2
Wednesday41.734.5
Thursday40.832
Friday42.434
Saturday40.825.4
Sunday41.826.7

What it posted

Show the figures as a table
Share of each format among posts by Blick, and the median across its peers.
FormatBlickIts peers, median
Photo34%20%
Video or reel3%3%
Album0%0%
Link63%77%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Blick, 18:00 to midnight: 20.6%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Blick posted over 99% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Blick's peers are 25 news publishers in Germany, Austria and Switzerland with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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