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The posting benchmark

Nikkei Asia on Facebook, beside its peers

How Nikkei Asia's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 42 peers: news publishers, digital-native newsrooms and news agencies in Asia with 200k to 2m followers.

Country
Japan
Sub-region
East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Japan

Nikkei Asia: 55.2 a day

Median in Japan: at least 12 a day

That is 43.2 more a day than the median in Japan.

Place the dots by

Posts a day13th/43Photos and video37th/43Evening posts14th/36Weekend day12th/36
Engagement per post26th/43Engagement a day32nd/43Per 1,000 followers28th/43Comments per post36th/43Comments a day33rd/43

Nikkei Asia, Japan

13thof 43

Rank among its peers, highest first, posts a day

Nikkei Asia posted 55.2 times a day to Facebook. The median of its 42 peers: 36.4.

Its first gap: photos and video

147 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 42 news publishers, digital-native newsrooms and news agencies in Asia with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

Nikkei Asia's 42 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Nikkei Asia beside 42 peers

Nikkei Asia and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day55.213th of 4336.4
Photos and video12%37th of 4350%
Evening posts28%14th of 3626%
Weekend day85%12th of 3665%
Engagement per post826th of 4314
Engagement a day1,11532nd of 436,045
Engagement per 1,000 followers0.01028th of 430.020
Comments per post1.636th of 4312
Comments a day9033rd of 43526

What it would take

What would reaching the median of its peers take?

Nikkei Asia's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

147more posts a week

as photos or video, of its 386 a week: 45 now, 192 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 386 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Nikkei Asia's Facebook posts drew 90 comments a day, at least 83% less than the median of 42 news publishers, digital-native newsrooms and news agencies in Asia with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Nikkei Asia's.

Type its name, then choose it.

Or one of its peers

Day by day

How Nikkei Asia posted, beside its peers

Its own posts beside its 42 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Nikkei Asia
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Nikkei Asia, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNikkei AsiaMedian of its peers
Monday 29 June5540.5
Tuesday 30 June5738
Wednesday 1 July7042.5
Thursday 2 July5741.5
Friday 3 July5237
Saturday 4 July5026.5
Sunday 5 July5022.5
Monday 6 July6436.5
Tuesday 7 July6642.5
Wednesday 8 July6643
Thursday 9 July5638
Friday 10 July6639
Saturday 11 July4233.5
Sunday 12 July4322.5
Monday 13 July5739.5
Tuesday 14 July5644.5
Wednesday 15 July6342
Thursday 16 July6440.5
Friday 17 July5439
Saturday 18 July4633.5
Sunday 19 July3121.5
Monday 20 July5841.5
Tuesday 21 July6545.5
Wednesday 22 July6538.5
Thursday 23 July6444
Friday 24 July6843
Saturday 25 July3935
Sunday 26 July5321.5
Monday 27 July5841.5
Tuesday 28 July5941.5
Wednesday 29 July6342.5
Thursday 30 July7439
Friday 31 July6441.5
Saturday 1 August4633
Sunday 2 August4319
Monday 3 August5642.5
Tuesday 4 August5943.5
Wednesday 5 August6441.5
Thursday 6 August4839
Friday 7 August5740.5
Saturday 8 August4131
Sunday 9 August4220.5
Monday 10 August4843
Tuesday 11 August5643.5
Wednesday 12 August5340
Thursday 13 August5743
Friday 14 August5545
Saturday 15 August5933
Sunday 16 August4226.5
Monday 17 August5540
Tuesday 18 August5542
Wednesday 19 August5441
Thursday 20 August5739.5
Friday 21 August6339
Saturday 22 August5130
Sunday 23 August4524
Monday 24 August5442.5
Tuesday 25 August5341
Wednesday 26 August6740.5
Thursday 27 August6038
Friday 28 August6939.5
Saturday 29 August4126.5
Sunday 30 August4522.5
Monday 31 August5941
Tuesday 1 September7043.5
Wednesday 2 September6041.5
Thursday 3 September5346
Friday 4 September6340
Saturday 5 September3629
Sunday 6 September5124.5
Monday 7 September5444.5
Tuesday 8 September6450
Wednesday 9 September5542.5
Thursday 10 September6046.5
Friday 11 September5742.5
Saturday 12 September5429.5
Sunday 13 September3523
Monday 14 September5437.5
Tuesday 15 September6241
Wednesday 16 September5945.5
Thursday 17 September5344
Friday 18 September6340.5
Saturday 19 September4332
Sunday 20 September4221.5

Share of posts by local hour

Show the figures as a table
Share of posts by Nikkei Asia in each local hour, beside the median of its peers.
Local hourNikkei AsiaMedian of its peers
00:003.2%0.2%
01:003.5%0%
02:002.8%0%
03:002.2%0%
04:002.1%0%
05:004%0%
06:003.9%0.4%
07:002.9%2.6%
08:003.9%4.1%
09:006.2%5.4%
10:004.4%7.6%
11:005.9%7.9%
12:005.1%8.2%
13:004.6%7.3%
14:004.6%7.1%
15:004.2%8.7%
16:004.1%7.9%
17:004.3%7%
18:004.6%5.9%
19:003.1%6%
20:004.3%5.2%
21:003.2%4.7%
22:005.1%3%
23:007.8%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Nikkei Asia on each local weekday, beside the median of its peers.
WeekdayNikkei AsiaMedian of its peers
Monday48.737.5
Tuesday60.840
Wednesday59.839.2
Thursday59.740.3
Friday59.839.4
Saturday5329.3
Sunday44.721

What it posted

Show the figures as a table
Share of each format among posts by Nikkei Asia, and the median across its peers.
FormatNikkei AsiaIts peers, median
Photo10%35%
Video or reel0%10%
Album1%1%
Link88%54%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Nikkei Asia, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Nikkei Asia posted 85% of a weekday's posts. The median of its peers: 65%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Nikkei Asia's peers are 42 news publishers, digital-native newsrooms and news agencies in Asia with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 42 peers, A to Z.

The peers

Its 42 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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