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The posting benchmark

The Lallantop on Facebook, beside its peers

How The Lallantop's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and digital-native newsrooms in India with 3m to 30m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

The Lallantop: 83.8 a day

Median in India: 93.1 a day

That is 9.3 fewer a day than the median in India.

Place the dots by

Posts a day21st/24Photos and video15th/24Evening posts2nd/24Weekend day19th/24
Engagement per post4th/24Engagement a day3rd/24Per 1,000 followers6th/24Comments per post6th/24Comments a day11th/24

The Lallantop, India

21stof 24

Rank among its peers, highest first, posts a day

The Lallantop posted 83.8 times a day to Facebook, 38% less than the median of 23 news publishers and digital-native newsrooms in India with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: posts a day

50.2 more posts a day would reach its peers' median. What it would take

See all nine measures

The Lallantop's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Lallantop beside 23 peers

The Lallantop and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day83.821st of 24134
Photos and video49%15th of 2455%
Evening posts41%2nd of 2430%
Weekend day66%19th of 2482%
Engagement per post1064th of 2428
Engagement a day152,6103rd of 2447,624
Engagement per 1,000 followers0.0116th of 240.0028
Comments per post566th of 2433
Comments a day4,66111th of 244,265

What it would take

What would reaching the median of its peers take?

50.2more posts a day

352 a week, to reach the median of its peers: 134 a day, against 83.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    49% of its posts; the median of its peers 55%

    39 more of its 587 posts a week as photos or video: 286 now, 325 at the median

  • Weekend day

    A weekend day: 66% of a weekday's posts; the median of its peers 82%

    30 more posts a weekend: 10 on Saturday and 20 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Lallantop's posts drew 4,661 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Lallantop's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Lallantop posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Lallantop
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Lallantop, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe LallantopMedian of its peers
Monday 29 June87143
Tuesday 30 June80147
Wednesday 1 July94158
Thursday 2 July91139
Friday 3 July91143
Saturday 4 July53118
Sunday 5 July54113
Monday 6 July83144
Tuesday 7 July92164
Wednesday 8 July59132
Thursday 9 July68134
Friday 10 July76134
Saturday 11 July59118
Sunday 12 July52118
Monday 13 July93133
Tuesday 14 July92154
Wednesday 15 July99145
Thursday 16 July93150
Friday 17 July89140
Saturday 18 July84133
Sunday 19 July93118
Monday 20 July157143
Tuesday 21 July119147
Wednesday 22 July118139
Thursday 23 July127153
Friday 24 July107129
Saturday 25 July118131
Sunday 26 July59111
Monday 27 July91145
Tuesday 28 July112148
Wednesday 29 July100141
Thursday 30 July98143
Friday 31 July95132
Saturday 1 August55114
Sunday 2 August63112
Monday 3 August82144
Tuesday 4 August87135
Wednesday 5 August106144
Thursday 6 August97131
Friday 7 August89135
Saturday 8 August59122
Sunday 9 August54113
Monday 10 August110154
Tuesday 11 August83148
Wednesday 12 August125151
Thursday 13 August95146
Friday 14 August99140
Saturday 15 August61133
Sunday 16 August51111
Monday 17 August88147
Tuesday 18 August97153
Wednesday 19 August102158
Thursday 20 August93157
Friday 21 August97148
Saturday 22 August57129
Sunday 23 August54119
Monday 24 August86168
Tuesday 25 August105157
Wednesday 26 August101135
Thursday 27 August88132
Friday 28 August59117
Saturday 29 August53138
Sunday 30 August45109
Monday 31 August86166
Tuesday 1 September95173
Wednesday 2 September83152
Thursday 3 September77164
Friday 4 September44149
Saturday 5 September43130
Sunday 6 September45126
Monday 7 September86155
Tuesday 8 September96146
Wednesday 9 September87159
Thursday 10 September88175
Friday 11 September83151
Saturday 12 September70172
Sunday 13 September68111
Monday 14 September83134
Tuesday 15 September100159
Wednesday 16 September99161
Thursday 17 September78162
Friday 18 September95159
Saturday 19 September60109
Sunday 20 September50110

Share of posts by local hour

Show the figures as a table
Share of posts by The Lallantop in each local hour, beside the median of its peers.
Local hourThe LallantopMedian of its peers
00:002.1%1%
01:000.3%0.4%
02:000.1%0.3%
03:000.1%0.2%
04:000.1%0.2%
05:000.2%0.5%
06:001.1%1%
07:001%2.5%
08:003.2%4.5%
09:004.4%5.3%
10:004.1%6.4%
11:004.9%6.6%
12:005%7%
13:006.2%6.3%
14:006%6.7%
15:006%7.1%
16:007.4%7.1%
17:006.7%6.6%
18:006.2%6.2%
19:007.8%6%
20:007.3%5.7%
21:006.9%4.9%
22:005.9%4.1%
23:007%3.4%

Posts a day by weekday

Show the figures as a table
Posts a day by The Lallantop on each local weekday, beside the median of its peers.
WeekdayThe LallantopMedian of its peers
Monday94.6146
Tuesday96.5147
Wednesday98151
Thursday90.4144
Friday85.1139
Saturday66121
Sunday56.1112

What it posted

Show the figures as a table
Share of each format among posts by The Lallantop, and the median across its peers.
FormatThe LallantopIts peers, median
Photo2%36%
Video or reel46%16%
Album1%1%
Link39%47%
Text only13%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Lallantop, 18:00 to midnight: 41%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, The Lallantop posted 66% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Lallantop's peers are 23 news publishers and digital-native newsrooms in India with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us