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The posting benchmark

Firstpost on Facebook, beside its peers

How Firstpost's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 29 peers: news publishers and digital-native newsrooms in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Firstpost: 95.7 a day

Median in India: 93.1 a day

That is 2.6 more a day than the median in India.

Place the dots by

Posts a day16th/30Photos and video9th/30Evening posts7th/30Weekend day22nd/30
Engagement per post5th/30Engagement a day7th/30Per 1,000 followers8th/30Comments per post4th/30Comments a day5th/30

Firstpost, India

16thof 30

Rank among its peers, highest first, posts a day

Firstpost posted 95.7 times a day to Facebook. The median of its 29 peers: 102.

The comments its posts draw

8,189 comments a day, 3.8 times the median of its peers. What it would take

Peers: 29 news publishers and digital-native newsrooms in India with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

Firstpost's 29 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Firstpost beside 29 peers

Firstpost and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day95.716th of 30102
Photos and video93%9th of 3066%
Evening posts32%7th of 3027%
Weekend day65%22nd of 3081%
Engagement per post795th of 3031
Engagement a day74,1377th of 3023,398
Engagement per 1,000 followers0.0198th of 300.0087
Comments per post864th of 3028
Comments a day8,1895th of 302,175

The comments

The comments its posts draw

8,189comments a day

on its Facebook posts, 3.8 times the median of its peers (2,175)

Spread evenly over 24 hours, that is 341 an hour, about 6 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Firstpost beside its 29 peers

  • Firstpost: 8,189 a day
  • Median of its peers: 2,175
  • 90th percentile of its peers: 8,970
  • Middle half of its peers: 612 to 5,086
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    95.7 now; the median of its peers 102

    6.3 more a day, 45 a week

  • Weekend day

    A weekend day: 65% of a weekday's posts; the median of its peers 81%

    34 more posts a weekend: 7 on Saturday and 27 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Firstpost's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Firstpost posted, beside its peers

Its own posts beside its 29 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Firstpost
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Firstpost, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFirstpostMedian of its peers
Monday 29 June8587
Tuesday 30 June9091
Wednesday 1 July10194
Thursday 2 July9891
Friday 3 July11789
Saturday 4 July7170
Sunday 5 July5967
Monday 6 July11583
Tuesday 7 July12291
Wednesday 8 July11689
Thursday 9 July10480
Friday 10 July11283
Saturday 11 July5293
Sunday 12 July5070
Monday 13 July10689
Tuesday 14 July11182
Wednesday 15 July12199
Thursday 16 July10093
Friday 17 July11989
Saturday 18 July8184
Sunday 19 July8965
Monday 20 July12092
Tuesday 21 July10498
Wednesday 22 July119102
Thursday 23 July95104
Friday 24 July9699
Saturday 25 July68112
Sunday 26 July5362
Monday 27 July9491
Tuesday 28 July95104
Wednesday 29 July109100
Thursday 30 July94100
Friday 31 July10193
Saturday 1 August5879
Sunday 2 August5963
Monday 3 August9191
Tuesday 4 August11989
Wednesday 5 August106106
Thursday 6 August11197
Friday 7 August109100
Saturday 8 August6084
Sunday 9 August4774
Monday 10 August100102
Tuesday 11 August9697
Wednesday 12 August103114
Thursday 13 August10595
Friday 14 August93104
Saturday 15 August6276
Sunday 16 August4763
Monday 17 August9794
Tuesday 18 August9797
Wednesday 19 August87102
Thursday 20 August100102
Friday 21 August9098
Saturday 22 August63104
Sunday 23 August5573
Monday 24 August8895
Tuesday 25 August11296
Wednesday 26 August108101
Thursday 27 August111105
Friday 28 August110107
Saturday 29 August63110
Sunday 30 August5579
Monday 31 August109114
Tuesday 1 September115108
Wednesday 2 September13299
Thursday 3 September124107
Friday 4 September11281
Saturday 5 September6581
Sunday 6 September5278
Monday 7 September91102
Tuesday 8 September10096
Wednesday 9 September125109
Thursday 10 September13795
Friday 11 September166112
Saturday 12 September172113
Sunday 13 September10095
Monday 14 September10183
Tuesday 15 September11499
Wednesday 16 September104110
Thursday 17 September10294
Friday 18 September113103
Saturday 19 September6090
Sunday 20 September7281

Share of posts by local hour

Show the figures as a table
Share of posts by Firstpost in each local hour, beside the median of its peers.
Local hourFirstpostMedian of its peers
00:003.3%0.6%
01:002.8%0.2%
02:003%0.1%
03:003.1%0.1%
04:002.6%0.1%
05:002.2%0.3%
06:001.8%1.5%
07:002.4%2.6%
08:002.9%4.5%
09:004.2%5.1%
10:004.1%6.5%
11:004.7%6.8%
12:004.5%7%
13:004.4%7.1%
14:005%6.7%
15:005.6%8%
16:005.6%7.7%
17:006%6.9%
18:005.3%6.2%
19:005.6%5.6%
20:005.6%5.4%
21:004.3%4.6%
22:003.9%3.8%
23:007.1%2.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Firstpost on each local weekday, beside the median of its peers.
WeekdayFirstpostMedian of its peers
Monday97.8106
Tuesday10596.8
Wednesday11098.5
Thursday106107
Friday112102
Saturday79.3107
Sunday59.271.1

What it posted

Show the figures as a table
Share of each format among posts by Firstpost, and the median across its peers.
FormatFirstpostIts peers, median
Photo51%43%
Video or reel42%20%
Album1%1%
Link7%36.8%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Firstpost, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Firstpost posted 65% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Firstpost's peers are 29 news publishers and digital-native newsrooms in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 29 peers, A to Z.

The peers

Its 29 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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