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The posting benchmark

VOL.AT on Facebook, beside its peers

How VOL.AT's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 62 peers: news publishers in Germany, Austria and Switzerland with 30k to 300k followers.

Country
Austria
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Austria

VOL.AT: 5.1 a day

Median in Austria: 23.6 a day

That is 18.4 fewer a day than the median in Austria.

Place the dots by

Posts a day60th/63Photos and video2nd/63Evening posts61st/63Weekend day51st/59
Engagement per post4th/63Engagement a day48th/63Per 1,000 followers2nd/63Comments per post12th/63Comments a day47th/63

VOL.AT, Austria

60thof 63

Rank among its peers, highest first, posts a day

VOL.AT posted 5.1 times a day to Facebook, 77% less than the median of 62 news publishers in Germany, Austria and Switzerland with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

17.1 more posts a day would reach its peers' median. What it would take

See all nine measures

VOL.AT's 62 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

VOL.AT beside 62 peers

VOL.AT and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day5.160th of 6322.2
Photos and videoover 99%2nd of 6326%
Evening posts5%61st of 6327%
Weekend day61%51st of 5977%
Engagement per post514th of 6314
Engagement a day69248th of 631,815
Engagement per 1,000 followers0.532nd of 630.14
Comments per post3712th of 6317
Comments a day19147th of 63509

What it would take

What would reaching the median of its peers take?

17.1more posts a day

120 a week, to reach the median of its peers: 22.2 a day, against 5.1 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 5% of its posts; the median of its peers 27%

    8 more of its 36 posts a week between 18:00 and midnight: 2 now, 10 at the median

  • Weekend day

    A weekend day: 61% of a weekday's posts; the median of its peers 77%

    3 more posts a weekend: 1 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

VOL.AT's Facebook posts drew 191 comments a day, 62% less than the median of 62 news publishers in Germany, Austria and Switzerland with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside VOL.AT's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How VOL.AT posted, beside its peers

Its own posts beside its 62 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • VOL.AT
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by VOL.AT, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayVOL.ATMedian of its peers
Monday 29 June822
Tuesday 30 June821.5
Wednesday 1 July723
Thursday 2 July1021.5
Friday 3 July924
Saturday 4 July218
Sunday 5 July117
Monday 6 July521.5
Tuesday 7 July322.5
Wednesday 8 July521.5
Thursday 9 July324
Friday 10 July624.5
Saturday 11 July318.5
Sunday 12 July218.5
Monday 13 July322.5
Tuesday 14 July522
Wednesday 15 July722
Thursday 16 July721
Friday 17 July521
Saturday 18 July315
Sunday 19 July415.5
Monday 20 July520.5
Tuesday 21 July621
Wednesday 22 July621
Thursday 23 July521
Friday 24 July521.5
Saturday 25 July515
Sunday 26 July518
Monday 27 July721.5
Tuesday 28 July525
Wednesday 29 July425
Thursday 30 July824.5
Friday 31 July725
Saturday 1 August219.5
Sunday 2 August120.5
Monday 3 August622.5
Tuesday 4 August323
Wednesday 5 August524
Thursday 6 August724
Friday 7 August524.5
Saturday 8 August518
Sunday 9 August417.5
Monday 10 August422.5
Tuesday 11 August723
Wednesday 12 August226.5
Thursday 13 August725.5
Friday 14 August625.5
Saturday 15 August418
Sunday 16 August417.5
Monday 17 August423
Tuesday 18 August622.5
Wednesday 19 August824.5
Thursday 20 August925.5
Friday 21 August723.5
Saturday 22 August620
Sunday 23 August520.5
Monday 24 August622.5
Tuesday 25 August623
Wednesday 26 August424
Thursday 27 August824
Friday 28 August724
Saturday 29 August617
Sunday 30 August519
Monday 31 August324.5
Tuesday 1 September325
Wednesday 2 September423.5
Thursday 3 September524.5
Friday 4 September626
Saturday 5 September217
Sunday 6 September316.5
Monday 7 September624
Tuesday 8 September621.5
Wednesday 9 September424.5
Thursday 10 September725.5
Friday 11 September624.5
Saturday 12 September419.5
Sunday 13 September322.5
Monday 14 September524.5
Tuesday 15 September725
Wednesday 16 September625.5
Thursday 17 September923.5
Friday 18 September327
Saturday 19 September322.5
Sunday 20 September321

Share of posts by local hour

Show the figures as a table
Share of posts by VOL.AT in each local hour, beside the median of its peers.
Local hourVOL.ATMedian of its peers
00:000%0.3%
01:000%0.1%
02:000%0.1%
03:000%0.1%
04:000%0.1%
05:000%0.7%
06:000.7%4%
07:000.9%5%
08:003%6.3%
09:009.1%6.1%
10:0011.1%6%
11:0010.9%6.5%
12:0010.4%6.4%
13:009.5%6.3%
14:0010.9%6.6%
15:0011.8%6.4%
16:0010.2%6.7%
17:006.3%6.7%
18:003.3%6.8%
19:000.5%6.5%
20:000.2%6%
21:000.2%3.9%
22:000.5%1.9%
23:000.5%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by VOL.AT on each local weekday, beside the median of its peers.
WeekdayVOL.ATMedian of its peers
Monday5.1723.3
Tuesday5.4223.2
Wednesday5.1723.4
Thursday7.0824.4
Friday623.8
Saturday3.7519.9
Sunday3.3319.4

What it posted

Show the figures as a table
Share of each format among posts by VOL.AT, and the median across its peers.
FormatVOL.ATIts peers, median
Photo81%24%
Video or reel15%2%
Album4%0%
Link1%74%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • VOL.AT, 18:00 to midnight: 5%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, VOL.AT posted 61% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

VOL.AT's peers are 62 news publishers in Germany, Austria and Switzerland with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 62 peers, A to Z.

The peers

Its 62 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us