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The posting benchmark

Capital on Facebook, beside its peers

How Capital's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in southern and eastern Europe with 100k to 1m followers.

Country
Bulgaria
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Bulgaria

Capital: 17.3 a day

No median is printed for Bulgaria.

Place the dots by

Posts a day37th/38Photos and video17th/38Evening posts32nd/38Weekend day25th/38
Engagement per post18th/38Engagement a day30th/38Per 1,000 followers14th/38Comments per post30th/38Comments a day36th/38

Capital, Bulgaria

37thof 38

Rank among its peers, highest first, posts a day

Capital posted 17.3 times a day to Facebook, 62% less than the median of 37 news publishers in southern and eastern Europe with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

28.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Capital's 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Capital beside 37 peers

Capital and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17.337th of 3845.8
Photos and video26%17th of 3812%
Evening posts23%32nd of 3830%
Weekend day73%25th of 3882%
Engagement per post2218th of 3821
Engagement a day1,93330th of 384,335
Engagement per 1,000 followers0.09114th of 380.065
Comments per post1330th of 3826
Comments a day23336th of 381,196

What it would take

What would reaching the median of its peers take?

28.5more posts a day

200 a week, to reach the median of its peers: 45.8 a day, against 17.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 30%

    9 more of its 121 posts a week between 18:00 and midnight: 28 now, 37 at the median

  • Weekend day

    A weekend day: 73% of a weekday's posts; the median of its peers 82%

    5 more posts a weekend: 3 on Saturday and 2 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Capital's Facebook posts drew 233 comments a day, 81% less than the median of 37 news publishers in southern and eastern Europe with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Capital's.

Type its name, then choose it.

Or one of its peers

Day by day

How Capital posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Capital
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Capital, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayCapitalMedian of its peers
Monday 29 June2548
Tuesday 30 June2848
Wednesday 1 July2351
Thursday 2 July2051
Friday 3 July2151
Saturday 4 July1541
Sunday 5 July1639
Monday 6 July2149
Tuesday 7 July2252
Wednesday 8 July2249
Thursday 9 July2051
Friday 10 July2648
Saturday 11 July1141
Sunday 12 July1338
Monday 13 July1546
Tuesday 14 July1851
Wednesday 15 July1549
Thursday 16 July1748
Friday 17 July1749
Saturday 18 July1540
Sunday 19 July1641
Monday 20 July1651
Tuesday 21 July1549
Wednesday 22 July1547
Thursday 23 July1845
Friday 24 July1847
Saturday 25 July1439
Sunday 26 July1336
Monday 27 July2250
Tuesday 28 July1948
Wednesday 29 July2051
Thursday 30 July2150
Friday 31 July2247
Saturday 1 August1342
Sunday 2 August1639
Monday 3 August2048
Tuesday 4 August1948
Wednesday 5 August2247
Thursday 6 August1948
Friday 7 August2049
Saturday 8 August1439
Sunday 9 August1537
Monday 10 August1848
Tuesday 11 August1949
Wednesday 12 August2254
Thursday 13 August1947
Friday 14 August1648
Saturday 15 August1339
Sunday 16 August1337
Monday 17 August2148
Tuesday 18 August2050
Wednesday 19 August1948
Thursday 20 August2250
Friday 21 August1948
Saturday 22 August1237
Sunday 23 August1435
Monday 24 August2048
Tuesday 25 August1748
Wednesday 26 August2146
Thursday 27 August2146
Friday 28 August1947
Saturday 29 August1337
Sunday 30 August1538
Monday 31 August1944
Tuesday 1 September1944
Wednesday 2 September1947
Thursday 3 September2049
Friday 4 September1444
Saturday 5 September1236
Sunday 6 September1338
Monday 7 September1348
Tuesday 8 September1245
Wednesday 9 September1347
Thursday 10 September1348
Friday 11 September1347
Saturday 12 September1138
Sunday 13 September1336
Monday 14 September1147
Tuesday 15 September1346
Wednesday 16 September1949
Thursday 17 September1851
Friday 18 September2050
Saturday 19 September1538
Sunday 20 September1436

Share of posts by local hour

Show the figures as a table
Share of posts by Capital in each local hour, beside the median of its peers.
Local hourCapitalMedian of its peers
00:000.1%1.2%
01:000%0.3%
02:000.1%0.1%
03:000%0.1%
04:000.1%0.1%
05:000.1%0.4%
06:000%2.6%
07:002.5%4%
08:008.5%5.4%
09:006.4%6.1%
10:008.2%6.3%
11:007.6%6.4%
12:006.1%6.5%
13:008.2%6.3%
14:007.3%6.2%
15:007.6%6.2%
16:007.8%5.9%
17:006.5%5.9%
18:007%5.6%
19:006.9%5.9%
20:004.8%5.7%
21:002.2%5.5%
22:001.6%4.5%
23:000.4%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Capital on each local weekday, beside the median of its peers.
WeekdayCapitalMedian of its peers
Monday18.548.3
Tuesday18.548.2
Wednesday19.248.4
Thursday1948.4
Friday18.846.3
Saturday13.238.8
Sunday14.137.8

What it posted

Show the figures as a table
Share of each format among posts by Capital, and the median across its peers.
FormatCapitalIts peers, median
Photo19%9%
Video or reel4%5%
Album4%0%
Link74%86%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Capital, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Capital posted 73% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Capital's peers are 37 news publishers in southern and eastern Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us