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The posting benchmark

SME on Facebook, beside its peers

How SME's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 37 peers: news publishers in southern and eastern Europe with 100k to 1m followers.

Country
Slovakia
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Slovakia

SME: 63.1 a day

No median is printed for Slovakia.

Place the dots by

Posts a day9th/38Photos and video19th/38Evening posts16th/38Weekend day20th/38
Engagement per post24th/38Engagement a day13th/38Per 1,000 followers23rd/38Comments per post18th/38Comments a day14th/38

SME, Slovakia

9thof 38

Rank among its peers, highest first, posts a day

SME posted 63.1 times a day to Facebook, 43% more than the median of 37 news publishers in southern and eastern Europe with 100k to 1m followers, 29 June to 20 September 2026.

The comments its posts draw

1,872 comments a day, 1.8 times the median of its peers. What it would take

See all nine measures

SME's 37 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

SME beside 37 peers

SME and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day63.19th of 3844.3
Photos and video22%19th of 3812%
Evening posts30%16th of 3829%
Weekend day80%20th of 3882%
Engagement per post1424th of 3822
Engagement a day7,82913th of 384,277
Engagement per 1,000 followers0.06023rd of 380.069
Comments per post3018th of 3823
Comments a day1,87214th of 381,028

The comments

The comments its posts draw

1,872comments a day

on its Facebook posts, 1.8 times the median of its peers (1,028)

Spread evenly over 24 hours, that is 78 an hour, about 1 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: SME beside its 37 peers

  • SME: 1,872 a day
  • Median of its peers: 1,028
  • 90th percentile of its peers: 4,479
  • Middle half of its peers: 432 to 3,292
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 80% of a weekday's posts; the median of its peers 82%

    4 more posts a weekend, all on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside SME's.

Type its name, then choose it.

Or one of its peers

Day by day

How SME posted, beside its peers

Its own posts beside its 37 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • SME
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by SME, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySMEMedian of its peers
Monday 29 June6348
Tuesday 30 June6848
Wednesday 1 July7248
Thursday 2 July7447
Friday 3 July7250
Saturday 4 July7041
Sunday 5 July5739
Monday 6 July6647
Tuesday 7 July7951
Wednesday 8 July7647
Thursday 9 July7349
Friday 10 July6946
Saturday 11 July5337
Sunday 12 July5936
Monday 13 July5845
Tuesday 14 July7250
Wednesday 15 July6648
Thursday 16 July7348
Friday 17 July6649
Saturday 18 July5539
Sunday 19 July5138
Monday 20 July8050
Tuesday 21 July6748
Wednesday 22 July6647
Thursday 23 July6744
Friday 24 July7246
Saturday 25 July5338
Sunday 26 July5236
Monday 27 July5346
Tuesday 28 July7747
Wednesday 29 July7850
Thursday 30 July7050
Friday 31 July7145
Saturday 1 August5640
Sunday 2 August5036
Monday 3 August6247
Tuesday 4 August6746
Wednesday 5 August6946
Thursday 6 August6447
Friday 7 August6546
Saturday 8 August4739
Sunday 9 August4137
Monday 10 August5847
Tuesday 11 August6747
Wednesday 12 August7151
Thursday 13 August6947
Friday 14 August5547
Saturday 15 August4938
Sunday 16 August4434
Monday 17 August5946
Tuesday 18 August6347
Wednesday 19 August7248
Thursday 20 August5948
Friday 21 August5346
Saturday 22 August5837
Sunday 23 August5434
Monday 24 August6547
Tuesday 25 August6646
Wednesday 26 August7646
Thursday 27 August7246
Friday 28 August6445
Saturday 29 August5737
Sunday 30 August5238
Monday 31 August5244
Tuesday 1 September6344
Wednesday 2 September7144
Thursday 3 September5749
Friday 4 September6844
Saturday 5 September5736
Sunday 6 September4638
Monday 7 September6647
Tuesday 8 September6844
Wednesday 9 September7646
Thursday 10 September6648
Friday 11 September7346
Saturday 12 September4736
Sunday 13 September4735
Monday 14 September6047
Tuesday 15 September6745
Wednesday 16 September5848
Thursday 17 September6550
Friday 18 September6648
Saturday 19 September6137
Sunday 20 September6835

Share of posts by local hour

Show the figures as a table
Share of posts by SME in each local hour, beside the median of its peers.
Local hourSMEMedian of its peers
00:003.2%1.1%
01:000.1%0.3%
02:000%0.1%
03:001.3%0.1%
04:001%0.1%
05:001.9%0.3%
06:003.2%2.6%
07:003.8%3.8%
08:003.6%5.5%
09:005.7%6.1%
10:004.2%6.4%
11:007%6.4%
12:005.3%6.5%
13:005.2%6.4%
14:005.6%6.3%
15:006.6%6.2%
16:004.8%6.1%
17:007.2%5.9%
18:005.1%5.6%
19:008.2%5.8%
20:005.8%5.6%
21:004.8%5.5%
22:002.5%4.5%
23:003.9%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by SME on each local weekday, beside the median of its peers.
WeekdaySMEMedian of its peers
Monday62.145.9
Tuesday68.646.3
Wednesday7145.7
Thursday67.347.4
Friday66.145.8
Saturday55.537.8
Sunday51.437.4

What it posted

Show the figures as a table
Share of each format among posts by SME, and the median across its peers.
FormatSMEIts peers, median
Photo19%9%
Video or reel3%5%
Album0%1%
Link78%86%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • SME, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, SME posted 80% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

SME's peers are 37 news publishers in southern and eastern Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 37 peers, A to Z.

The peers

Its 37 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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