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The posting benchmark

Gefle Dagblad (GD) on Facebook, beside its peers

How Gefle Dagblad (GD)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Gefle Dagblad (GD): 4.9 a day

Median in Sweden: at least 4.9 a day

That is 0.1 more a day than the median in Sweden.

Place the dots by

Posts a day12th/21Photos and video9th/21Evening posts9th/21Weekend day14th/21
Engagement per post11th/21Engagement a day19th/21Per 1,000 followers8th/21Comments per post16th/21Comments a day18th/21

Gefle Dagblad (GD), Sweden

12thof 21

Rank among its peers, highest first, posts a day

Gefle Dagblad (GD) posted 4.9 times a day to Facebook. The median of its 20 peers: 5.

Its first gap: posts a day

0.2 more posts a day would reach its peers' median. What it would take

Peers: 20 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Gefle Dagblad (GD)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Gefle Dagblad (GD) beside 20 peers

Gefle Dagblad (GD) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4.912th of 215
Photos and video56%9th of 2141%
Evening posts28%9th of 2126%
Weekend day82%14th of 2188%
Engagement per post4711th of 2146
Engagement a day36319th of 21666
Engagement per 1,000 followers1.58th of 211.3
Comments per post1016th of 2114
Comments a day4918th of 2189

What it would take

What would reaching the median of its peers take?

0.2more posts a day

1 a week, to reach the median of its peers: 5 a day, against 4.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 82% of a weekday's posts; the median of its peers 88%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Gefle Dagblad (GD)'s Facebook posts drew 49 comments a day, 45% less than the median of 20 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Gefle Dagblad (GD)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Gefle Dagblad (GD) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Gefle Dagblad (GD)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Gefle Dagblad (GD), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGefle Dagblad (GD)Median of its peers
Monday 29 June34
Tuesday 30 June55
Wednesday 1 July57.5
Thursday 2 July55
Friday 3 July65.5
Saturday 4 July43.5
Sunday 5 July85
Monday 6 July46
Tuesday 7 July45
Wednesday 8 July55.5
Thursday 9 July25
Friday 10 July54.5
Saturday 11 July53.5
Sunday 12 July64
Monday 13 July34
Tuesday 14 July34.5
Wednesday 15 July35
Thursday 16 July35
Friday 17 July35
Saturday 18 July34
Sunday 19 July35
Monday 20 July45
Tuesday 21 July45
Wednesday 22 July34.5
Thursday 23 July24
Friday 24 July34
Saturday 25 July34
Sunday 26 July34
Monday 27 July44
Tuesday 28 July55
Wednesday 29 July44.5
Thursday 30 July45.5
Friday 31 July65
Saturday 1 August34
Sunday 2 August44
Monday 3 August55
Tuesday 4 August45
Wednesday 5 August35
Thursday 6 August55.5
Friday 7 August44
Saturday 8 August63.5
Sunday 9 August43
Monday 10 August54.5
Tuesday 11 August65
Wednesday 12 August65.5
Thursday 13 August45.5
Friday 14 August45
Saturday 15 August34
Sunday 16 August34
Monday 17 August75
Tuesday 18 August75
Wednesday 19 August98
Thursday 20 August66
Friday 21 August97
Saturday 22 August54
Sunday 23 August44.5
Monday 24 August35
Tuesday 25 August76
Wednesday 26 August56
Thursday 27 August54.5
Friday 28 August55
Saturday 29 August44.5
Sunday 30 August64.5
Monday 31 August55
Tuesday 1 September65
Wednesday 2 September65
Thursday 3 September85
Friday 4 September65.5
Saturday 5 September54
Sunday 6 September45.5
Monday 7 September77
Tuesday 8 September66
Wednesday 9 September125.5
Thursday 10 September65.5
Friday 11 September85.5
Saturday 12 September55
Sunday 13 September57
Monday 14 September87
Tuesday 15 September75.5
Wednesday 16 September85
Thursday 17 September66
Friday 18 September47
Saturday 19 September45
Sunday 20 September34

Share of posts by local hour

Show the figures as a table
Share of posts by Gefle Dagblad (GD) in each local hour, beside the median of its peers.
Local hourGefle Dagblad (GD)Median of its peers
00:000.2%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.7%
06:005.8%4.8%
07:0014%9.7%
08:005.6%6.1%
09:002.7%6.5%
10:004.6%6.1%
11:008.5%6.2%
12:008.7%6.5%
13:004.6%5.2%
14:005.3%4.9%
15:003.9%5.6%
16:003.6%6.4%
17:004.4%5.2%
18:0013.1%7.5%
19:006.5%8.4%
20:001.7%5.3%
21:003.9%3.1%
22:001.9%1.1%
23:001%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Gefle Dagblad (GD) on each local weekday, beside the median of its peers.
WeekdayGefle Dagblad (GD)Median of its peers
Monday4.925.38
Tuesday5.335.13
Wednesday5.755.67
Thursday4.675.33
Friday5.255.33
Saturday4.174.29
Sunday4.335

What it posted

Show the figures as a table
Share of each format among posts by Gefle Dagblad (GD), and the median across its peers.
FormatGefle Dagblad (GD)Its peers, median
Photo29%10%
Video or reel26%25%
Album1%0%
Link44%65%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Gefle Dagblad (GD), 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Gefle Dagblad (GD) posted 82% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Gefle Dagblad (GD)'s peers are 20 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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