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The posting benchmark

Bohusläningen on Facebook, beside its peers

How Bohusläningen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Bohusläningen: 12.1 a day

Median in Sweden: at least 4.9 a day

That is 7.2 more a day than the median in Sweden.

Place the dots by

Posts a day4th/25Photos and video21st/25Evening posts16th/25Weekend day18th/24
Engagement per post22nd/25Engagement a day13th/25Per 1,000 followers22nd/25Comments per post23rd/25Comments a day18th/25

Bohusläningen, Sweden

4thof 25

Rank among its peers, highest first, posts a day

Bohusläningen posted 12.1 times a day to Facebook. The median of its 24 peers: 3.5.

Its first gap: photos and video

34 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 24 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Bohusläningen's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Bohusläningen beside 24 peers

Bohusläningen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.14th of 253.5
Photos and video18%21st of 2559%
Evening posts23%16th of 2526%
Weekend day80%18th of 2487%
Engagement per post1522nd of 2566
Engagement a day74913th of 25743
Engagement per 1,000 followers0.3622nd of 251.5
Comments per post7.123rd of 2521
Comments a day8618th of 2595

What it would take

What would reaching the median of its peers take?

Bohusläningen's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

34more posts a week

as photos or video, of its 85 a week: 16 now, 50 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 85 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Evening posts

    18:00 to midnight: 23.3% of its posts; the median of its peers 26.1%

    3 more of its 85 posts a week between 18:00 and midnight: 20 now, 23 at the median

  • Weekend day

    A weekend day: 80% of a weekday's posts; the median of its peers 87%

    3 more posts a weekend: 2 on Saturday and 1 on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Bohusläningen's posts drew 86 comments a day. The median of its peers: 95.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Bohusläningen's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Bohusläningen posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Bohusläningen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Bohusläningen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBohusläningenMedian of its peers
Monday 29 June153
Tuesday 30 June95
Wednesday 1 July185.5
Thursday 2 July115
Friday 3 July124
Saturday 4 July92.5
Sunday 5 July102
Monday 6 July114
Tuesday 7 July103
Wednesday 8 July123.5
Thursday 9 July73.5
Friday 10 July93
Saturday 11 July73
Sunday 12 July113
Monday 13 July93
Tuesday 14 July93.5
Wednesday 15 July54
Thursday 16 July93.5
Friday 17 July113
Saturday 18 July93
Sunday 19 July104
Monday 20 July84
Tuesday 21 July103
Wednesday 22 July93.5
Thursday 23 July73.5
Friday 24 July134
Saturday 25 July63
Sunday 26 July83.5
Monday 27 July144
Tuesday 28 July144
Wednesday 29 July134
Thursday 30 July154
Friday 31 July114
Saturday 1 August123
Sunday 2 August123
Monday 3 August145
Tuesday 4 August163.5
Wednesday 5 August173.5
Thursday 6 August132.5
Friday 7 August163
Saturday 8 August133
Sunday 9 August133
Monday 10 August104
Tuesday 11 August104
Wednesday 12 August184.5
Thursday 13 August134
Friday 14 August113.5
Saturday 15 August103.5
Sunday 16 August123
Monday 17 August144
Tuesday 18 August154
Wednesday 19 August125
Thursday 20 August165
Friday 21 August94
Saturday 22 August113
Sunday 23 August114
Monday 24 August143.5
Tuesday 25 August113
Wednesday 26 August143
Thursday 27 August164
Friday 28 August174
Saturday 29 August84
Sunday 30 August93
Monday 31 August94
Tuesday 1 September144.5
Wednesday 2 September134.5
Thursday 3 September175
Friday 4 September164
Saturday 5 September134
Sunday 6 September164
Monday 7 September154
Tuesday 8 September184
Wednesday 9 September174
Thursday 10 September184
Friday 11 September144
Saturday 12 September113.5
Sunday 13 September105.5
Monday 14 September235.5
Tuesday 15 September124.5
Wednesday 16 September175
Thursday 17 September104.5
Friday 18 September104
Saturday 19 September83.5
Sunday 20 September83

Share of posts by local hour

Show the figures as a table
Share of posts by Bohusläningen in each local hour, beside the median of its peers.
Local hourBohusläningenMedian of its peers
00:000.2%0.3%
01:000%0%
02:000.1%0%
03:000%0%
04:000%0%
05:008.5%0%
06:003.3%6%
07:002.9%11%
08:004.2%6.1%
09:007.2%6%
10:009.2%5.9%
11:006.2%6.9%
12:008.2%5.8%
13:004.7%5.3%
14:006.1%4.9%
15:005.2%5.5%
16:005.8%6.4%
17:004.9%4.8%
18:006.2%7%
19:005.4%7.7%
20:007.6%4.7%
21:003.2%3.7%
22:000.5%1.5%
23:000.4%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Bohusläningen on each local weekday, beside the median of its peers.
WeekdayBohusläningenMedian of its peers
Monday13.14.04
Tuesday12.33.75
Wednesday13.83.92
Thursday12.73.75
Friday12.43.5
Saturday9.672.92
Sunday10.83.04

What it posted

Show the figures as a table
Share of each format among posts by Bohusläningen, and the median across its peers.
FormatBohusläningenIts peers, median
Photo7%20%
Video or reel11%32%
Album0%1%
Link82%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Bohusläningen, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Bohusläningen posted 80% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Bohusläningen's peers are 24 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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