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The posting benchmark

Norrländska Socialdemokraten (NSD) on Facebook, beside its peers

How Norrländska Socialdemokraten (NSD)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Norrländska Socialdemokraten (NSD): 4.8 a day

Median in Sweden: at least 4.9 a day

That is 0.1 fewer a day than the median in Sweden.

Place the dots by

Posts a day13th/21Photos and video10th/21Evening posts16th/21Weekend day1st/20
Engagement per post5th/21Engagement a day6th/21Per 1,000 followers3rd/21Comments per post8th/21Comments a day9th/21

Norrländska Socialdemokraten (NSD), Sweden

13thof 21

Rank among its peers, highest first, posts a day

Norrländska Socialdemokraten (NSD) posted 4.8 times a day to Facebook. The median of its 20 peers: 5.8.

Its first gap: posts a day

1.1 more posts a day would reach its peers' median. What it would take

Peers: 20 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Norrländska Socialdemokraten (NSD)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Norrländska Socialdemokraten (NSD) beside 20 peers

Norrländska Socialdemokraten (NSD) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4.813th of 215.8
Photos and video52%10th of 2143%
Evening posts22%16th of 2128%
Weekend day111%1st of 2083%
Engagement per post875th of 2140
Engagement a day1,0896th of 21711
Engagement per 1,000 followers2.23rd of 211.3
Comments per post218th of 2112
Comments a day1029th of 2195

What it would take

What would reaching the median of its peers take?

1.1more posts a day

8 a week, to reach the median of its peers: 5.8 a day, against 4.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 28%

    3 more of its 34 posts a week between 18:00 and midnight: 7 now, 10 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Norrländska Socialdemokraten (NSD)'s posts drew 102 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Norrländska Socialdemokraten (NSD)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Norrländska Socialdemokraten (NSD) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Norrländska Socialdemokraten (NSD)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Norrländska Socialdemokraten (NSD), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNorrländska Socialdemokraten (NSD)Median of its peers
Monday 29 June24.5
Tuesday 30 June35
Wednesday 1 July76
Thursday 2 July46
Friday 3 July66
Saturday 4 July103.5
Sunday 5 July95.5
Monday 6 July46
Tuesday 7 July65
Wednesday 8 July64.5
Thursday 9 July14.5
Friday 10 July45
Saturday 11 July33.5
Sunday 12 July34
Monday 13 July44.5
Tuesday 14 July55
Wednesday 15 July45
Thursday 16 July45.5
Friday 17 July75
Saturday 18 July73.5
Sunday 19 July53.5
Monday 20 July55.5
Tuesday 21 July15
Wednesday 22 July35
Thursday 23 July24.5
Friday 24 July46.5
Saturday 25 July44.5
Sunday 26 July35.5
Monday 27 July64
Tuesday 28 July65.5
Wednesday 29 July64
Thursday 30 July85
Friday 31 July46
Saturday 1 August53
Sunday 2 August44
Monday 3 August56
Tuesday 4 August67
Wednesday 5 August56
Thursday 6 August36
Friday 7 August34.5
Saturday 8 August76
Sunday 9 August53.5
Monday 10 August85.5
Tuesday 11 August46
Wednesday 12 August37
Thursday 13 August66.5
Friday 14 August65
Saturday 15 August43.5
Sunday 16 August53
Monday 17 August66
Tuesday 18 August57.5
Wednesday 19 August88
Thursday 20 August67
Friday 21 August98
Saturday 22 August45
Sunday 23 August65
Monday 24 August45
Tuesday 25 August57
Wednesday 26 August75
Thursday 27 August46.5
Friday 28 August37
Saturday 29 August45
Sunday 30 August44.5
Monday 31 August35
Tuesday 1 September65.5
Wednesday 2 September44.5
Thursday 3 September47.5
Friday 4 September68.5
Saturday 5 September45
Sunday 6 September65.5
Monday 7 September37.5
Tuesday 8 September36
Wednesday 9 September38
Thursday 10 September47.5
Friday 11 September38.5
Saturday 12 September44
Sunday 13 September76
Monday 14 September78
Tuesday 15 September26.5
Wednesday 16 September36.5
Thursday 17 September16
Friday 18 September106.5
Saturday 19 September45.5
Sunday 20 September64

Share of posts by local hour

Show the figures as a table
Share of posts by Norrländska Socialdemokraten (NSD) in each local hour, beside the median of its peers.
Local hourNorrländska Socialdemokraten (NSD)Median of its peers
00:000.5%0.2%
01:000.2%0%
02:000.2%0%
03:000%0%
04:000%0%
05:000%0.4%
06:008.4%2.9%
07:0011.7%7%
08:0010.7%6.7%
09:005.4%6.8%
10:005%6.4%
11:008.2%7%
12:004%6.1%
13:004.2%5.4%
14:004%5.3%
15:005%5.9%
16:004%6.7%
17:006.7%5.2%
18:004.2%8.8%
19:008.7%8.6%
20:005%5.1%
21:002.2%3.7%
22:001.2%1.3%
23:000.5%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Norrländska Socialdemokraten (NSD) on each local weekday, beside the median of its peers.
WeekdayNorrländska Socialdemokraten (NSD)Median of its peers
Monday4.835.96
Tuesday4.335.5
Wednesday4.926
Thursday3.926.42
Friday5.256.54
Saturday5.174.67
Sunday5.175

What it posted

Show the figures as a table
Share of each format among posts by Norrländska Socialdemokraten (NSD), and the median across its peers.
FormatNorrländska Socialdemokraten (NSD)Its peers, median
Photo2%25%
Video or reel48%20%
Album2%0%
Link48%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Norrländska Socialdemokraten (NSD), 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Norrländska Socialdemokraten (NSD) posted 111% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Norrländska Socialdemokraten (NSD)'s peers are 20 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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