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The posting benchmark

Västerbottens-Kuriren (VK) on Facebook, beside its peers

How Västerbottens-Kuriren (VK)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Västerbottens-Kuriren (VK): 19.9 a day

Median in Sweden: at least 4.9 a day

That is 15 more a day than the median in Sweden.

Place the dots by

Posts a day2nd/29Photos and video9th/29Evening posts24th/29Weekend day6th/28
Engagement per post28th/29Engagement a day23rd/29Per 1,000 followers28th/29Comments per post29th/29Comments a day13th/29

Västerbottens-Kuriren (VK), Sweden

2ndof 29

Rank among its peers, highest first, posts a day

Västerbottens-Kuriren (VK) posted 19.9 times a day to Facebook. The median of its 28 peers: 3.7.

Its first gap: evening posts

12 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 28 news publishers in Sweden with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Västerbottens-Kuriren (VK)'s 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Västerbottens-Kuriren (VK) beside 28 peers

Västerbottens-Kuriren (VK) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.92nd of 293.7
Photos and video86%9th of 2950%
Evening posts18%24th of 2926%
Weekend day102%6th of 2886%
Engagement per post1128th of 2962
Engagement a day58323rd of 29754
Engagement per 1,000 followers0.1728th of 291.5
Comments per post529th of 2922
Comments a day9913th of 2995

What it would take

What would reaching the median of its peers take?

Västerbottens-Kuriren (VK)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

12more posts a week

between 18:00 and midnight, of its 139 a week: 25 now, 37 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Västerbottens-Kuriren (VK)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Västerbottens-Kuriren (VK), 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 26%
Show as a table
Posts in each local hour, beside the median of its peers
HourVästerbottens-Kuriren (VK)Median of its peers
00:001.6%0.2%
01:000.7%0.0%
02:000.7%0.0%
03:000.4%0.0%
04:001.6%0.0%
05:002.4%0.0%
06:006.3%5.3%
07:008.8%10.8%
08:008.4%5.5%
09:006.5%6.6%
10:006.8%6.0%
11:005.4%7.0%
12:005.2%6.2%
13:005.2%5.2%
14:005.7%5.0%
15:005.0%5.7%
16:005.7%5.9%
17:005.7%5.0%
18:006.2%7.1%
19:007.2%7.5%
20:003.9%5.3%
21:000.5%3.5%
22:000.1%1.6%
23:000.0%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Västerbottens-Kuriren (VK)'s posts drew 99 comments a day. The median of its peers: 95.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Västerbottens-Kuriren (VK)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Västerbottens-Kuriren (VK) posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Västerbottens-Kuriren (VK)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Västerbottens-Kuriren (VK), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayVästerbottens-Kuriren (VK)Median of its peers
Monday 29 June163
Tuesday 30 June185
Wednesday 1 July175.5
Thursday 2 July165
Friday 3 July174
Saturday 4 July173.5
Sunday 5 July193.5
Monday 6 July174
Tuesday 7 July154
Wednesday 8 July143.5
Thursday 9 July154
Friday 10 July163.5
Saturday 11 July163
Sunday 12 July163
Monday 13 July163.5
Tuesday 14 July164
Wednesday 15 July174
Thursday 16 July154
Friday 17 July163.5
Saturday 18 July173
Sunday 19 July154
Monday 20 July154
Tuesday 21 July193.5
Wednesday 22 July204
Thursday 23 July203.5
Friday 24 July194
Saturday 25 July193
Sunday 26 July194
Monday 27 July194
Tuesday 28 July174.5
Wednesday 29 July194
Thursday 30 July224
Friday 31 July195
Saturday 1 August193
Sunday 2 August194
Monday 3 August225
Tuesday 4 August174
Wednesday 5 August194
Thursday 6 August183
Friday 7 August183
Saturday 8 August183
Sunday 9 August173
Monday 10 August204
Tuesday 11 August194.5
Wednesday 12 August195
Thursday 13 August194
Friday 14 August204
Saturday 15 August203.5
Sunday 16 August193
Monday 17 August194.5
Tuesday 18 August185
Wednesday 19 August185.5
Thursday 20 August245
Friday 21 August244.5
Saturday 22 August243
Sunday 23 August284.5
Monday 24 August224
Tuesday 25 August234
Wednesday 26 August264
Thursday 27 August214
Friday 28 August244
Saturday 29 August214
Sunday 30 August233
Monday 31 August224
Tuesday 1 September225
Wednesday 2 September245
Thursday 3 September225
Friday 4 September244
Saturday 5 September234
Sunday 6 September214
Monday 7 September244.5
Tuesday 8 September254
Wednesday 9 September235
Thursday 10 September224
Friday 11 September234.5
Saturday 12 September244
Sunday 13 September255.5
Monday 14 September227
Tuesday 15 September234
Wednesday 16 September245.5
Thursday 17 September235
Friday 18 September244
Saturday 19 September214
Sunday 20 September233

Share of posts by local hour

Show the figures as a table
Share of posts by Västerbottens-Kuriren (VK) in each local hour, beside the median of its peers.
Local hourVästerbottens-Kuriren (VK)Median of its peers
00:001.6%0.2%
01:000.7%0%
02:000.7%0%
03:000.4%0%
04:001.6%0%
05:002.4%0%
06:006.3%5.3%
07:008.8%10.8%
08:008.4%5.5%
09:006.5%6.6%
10:006.8%6%
11:005.4%7%
12:005.2%6.2%
13:005.2%5.2%
14:005.7%5%
15:005%5.7%
16:005.7%5.9%
17:005.7%5%
18:006.2%7.1%
19:007.2%7.5%
20:003.9%5.3%
21:000.5%3.5%
22:000.1%1.6%
23:000%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Västerbottens-Kuriren (VK) on each local weekday, beside the median of its peers.
WeekdayVästerbottens-Kuriren (VK)Median of its peers
Monday19.14.33
Tuesday19.54.04
Wednesday19.84.54
Thursday19.94
Friday20.53.83
Saturday203.17
Sunday20.33.17

What it posted

Show the figures as a table
Share of each format among posts by Västerbottens-Kuriren (VK), and the median across its peers.
FormatVästerbottens-Kuriren (VK)Its peers, median
Photo81%11%
Video or reel5%31%
Album0%1%
Link14%57%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Västerbottens-Kuriren (VK), 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Västerbottens-Kuriren (VK) posted 102% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Västerbottens-Kuriren (VK)'s peers are 28 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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