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The posting benchmark

Folkbladet (Västerbotten) on Facebook, beside its peers

How Folkbladet (Västerbotten)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 28 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Folkbladet (Västerbotten): 22.5 a day

Median in Sweden: at least 4.9 a day

That is 17.6 more a day than the median in Sweden.

Place the dots by

Posts a day1st/29Photos and video3rd/29Evening posts1st/29Weekend day15th/28
Engagement per post28th/29Engagement a day5th/29Per 1,000 followers28th/29Comments per post22nd/29Comments a day1st/29

Folkbladet (Västerbotten), Sweden

1stof 29

Rank among its peers, highest first, posts a day

Folkbladet (Västerbotten) posted 22.5 times a day to Facebook. The median of its 28 peers: 3.7.

The comments its posts draw

233 comments a day, 2.6 times the median of its peers. What it would take

Peers: 28 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Folkbladet (Västerbotten)'s 28 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Folkbladet (Västerbotten) beside 28 peers

Folkbladet (Västerbotten) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day22.51st of 293.7
Photos and video98%3rd of 2945%
Evening posts38%1st of 2926%
Weekend day85%15th of 2884%
Engagement per post1128th of 2961
Engagement a day1,1735th of 29711
Engagement per 1,000 followers0.2728th of 291.5
Comments per post1022nd of 2920
Comments a day2331st of 2990

The comments

The comments its posts draw

233comments a day

on its Facebook posts, 2.6 times the median of its peers (90)

Spread evenly over 24 hours, that is 9.7 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Folkbladet (Västerbotten) beside its 28 peers

  • Folkbladet (Västerbotten): 233 a day
  • Median of its peers: 90
  • 90th percentile of its peers: 169
  • Middle half of its peers: 62 to 137
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Folkbladet (Västerbotten)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Folkbladet (Västerbotten) posted, beside its peers

Its own posts beside its 28 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Folkbladet (Västerbotten)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Folkbladet (Västerbotten), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFolkbladet (Västerbotten)Median of its peers
Monday 29 June233
Tuesday 30 June205
Wednesday 1 July205.5
Thursday 2 July265
Friday 3 July244
Saturday 4 July132.5
Sunday 5 July223.5
Monday 6 July184
Tuesday 7 July184
Wednesday 8 July124
Thursday 9 July174
Friday 10 July143.5
Saturday 11 July183
Sunday 12 July153.5
Monday 13 July143
Tuesday 14 July204
Wednesday 15 July174
Thursday 16 July194
Friday 17 July153.5
Saturday 18 July143
Sunday 19 July113
Monday 20 July194
Tuesday 21 July164
Wednesday 22 July194
Thursday 23 July234
Friday 24 July214
Saturday 25 July173
Sunday 26 July174
Monday 27 July184
Tuesday 28 July124.5
Wednesday 29 July154
Thursday 30 July194
Friday 31 July234.5
Saturday 1 August213
Sunday 2 August174
Monday 3 August165
Tuesday 4 August194
Wednesday 5 August114
Thursday 6 August233.5
Friday 7 August143
Saturday 8 August133
Sunday 9 August173
Monday 10 August154
Tuesday 11 August194
Wednesday 12 August195
Thursday 13 August174
Friday 14 August224
Saturday 15 August153
Sunday 16 August223
Monday 17 August214
Tuesday 18 August304.5
Wednesday 19 August295.5
Thursday 20 August295
Friday 21 August294.5
Saturday 22 August173
Sunday 23 August194
Monday 24 August265
Tuesday 25 August254
Wednesday 26 August354.5
Thursday 27 August274
Friday 28 August334
Saturday 29 August234
Sunday 30 August173
Monday 31 August304
Tuesday 1 September324
Wednesday 2 September384
Thursday 3 September335
Friday 4 September284.5
Saturday 5 September234
Sunday 6 September224
Monday 7 September315.5
Tuesday 8 September334
Wednesday 9 September304.5
Thursday 10 September294
Friday 11 September414.5
Saturday 12 September354
Sunday 13 September376
Monday 14 September516.5
Tuesday 15 September294.5
Wednesday 16 September275
Thursday 17 September305
Friday 18 September314
Saturday 19 September304
Sunday 20 September243

Share of posts by local hour

Show the figures as a table
Share of posts by Folkbladet (Västerbotten) in each local hour, beside the median of its peers.
Local hourFolkbladet (Västerbotten)Median of its peers
00:000.8%0.2%
01:000.1%0%
02:000%0%
03:000.3%0%
04:000.4%0%
05:000.7%0.1%
06:002.7%3.7%
07:005.5%10.1%
08:006.3%6%
09:004.3%6.6%
10:005.7%6%
11:004.7%7.4%
12:003.9%6.3%
13:004.6%5.2%
14:004.8%4.9%
15:004.7%5.8%
16:005.9%6.5%
17:006.4%4.9%
18:007.3%7.9%
19:008.1%8.1%
20:008.5%4.9%
21:006.7%3.5%
22:005.4%1.4%
23:002.2%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Folkbladet (Västerbotten) on each local weekday, beside the median of its peers.
WeekdayFolkbladet (Västerbotten)Median of its peers
Monday23.54.13
Tuesday22.84.21
Wednesday22.94.54
Thursday24.34
Friday24.33.83
Saturday20.23.17
Sunday19.93.17

What it posted

Show the figures as a table
Share of each format among posts by Folkbladet (Västerbotten), and the median across its peers.
FormatFolkbladet (Västerbotten)Its peers, median
Photo94%11%
Video or reel5%28%
Album0%0%
Link0%61%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Folkbladet (Västerbotten), 18:00 to midnight: 38%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Folkbladet (Västerbotten) posted 85% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Folkbladet (Västerbotten)'s peers are 28 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 28 peers, A to Z.

The peers

Its 28 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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