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The posting benchmark

TTELA on Facebook, beside its peers

How TTELA's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 29 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

TTELA: 11.2 a day

Median in Sweden: at least 4.9 a day

That is 6.3 more a day than the median in Sweden.

Place the dots by

Posts a day5th/30Photos and video28th/30Evening posts7th/30Weekend day11th/29
Engagement per post25th/30Engagement a day10th/30Per 1,000 followers24th/30Comments per post26th/30Comments a day12th/30

TTELA, Sweden

5thof 30

Rank among its peers, highest first, posts a day

TTELA posted 11.2 times a day to Facebook. The median of its 29 peers: 3.7.

Its first gap: photos and video

29 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 29 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

TTELA's 29 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

TTELA beside 29 peers

TTELA and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day11.25th of 303.7
Photos and video15%28th of 3052%
Evening posts32%7th of 3026%
Weekend day91%11th of 2985%
Engagement per post1925th of 3059
Engagement a day85210th of 30696
Engagement per 1,000 followers0.5924th of 301.5
Comments per post8.626th of 3019
Comments a day9612th of 3091

What it would take

What would reaching the median of its peers take?

TTELA's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

29more posts a week

as photos or video, of its 78 a week: 12 now, 41 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 78 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

TTELA's posts drew 96 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside TTELA's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How TTELA posted, beside its peers

Its own posts beside its 29 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • TTELA
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by TTELA, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTTELAMedian of its peers
Monday 29 June93
Tuesday 30 June145
Wednesday 1 July126
Thursday 2 July165
Friday 3 July134
Saturday 4 July83
Sunday 5 July124
Monday 6 July94
Tuesday 7 July104
Wednesday 8 July84
Thursday 9 July104
Friday 10 July84
Saturday 11 July73
Sunday 12 July44
Monday 13 July73
Tuesday 14 July124
Wednesday 15 July134
Thursday 16 July164
Friday 17 July134
Saturday 18 July93
Sunday 19 July83
Monday 20 July74
Tuesday 21 July94
Wednesday 22 July94
Thursday 23 July104
Friday 24 July74
Saturday 25 July63
Sunday 26 July74
Monday 27 July74
Tuesday 28 July75
Wednesday 29 July94
Thursday 30 July94
Friday 31 July135
Saturday 1 August83
Sunday 2 August44
Monday 3 August55
Tuesday 4 August114
Wednesday 5 August94
Thursday 6 August124
Friday 7 August113
Saturday 8 August113
Sunday 9 August83
Monday 10 August64
Tuesday 11 August134
Wednesday 12 August105
Thursday 13 August124
Friday 14 August134
Saturday 15 August103
Sunday 16 August93
Monday 17 August134
Tuesday 18 August115
Wednesday 19 August126
Thursday 20 August135
Friday 21 August145
Saturday 22 August113
Sunday 23 August74
Monday 24 August55
Tuesday 25 August125
Wednesday 26 August125
Thursday 27 August114
Friday 28 August94
Saturday 29 August154
Sunday 30 August123
Monday 31 August124
Tuesday 1 September174
Wednesday 2 September184
Thursday 3 September145
Friday 4 September185
Saturday 5 September214
Sunday 6 September144
Monday 7 September146
Tuesday 8 September114
Wednesday 9 September165
Thursday 10 September134
Friday 11 September155
Saturday 12 September154
Sunday 13 September216
Monday 14 September207
Tuesday 15 September175
Wednesday 16 September105
Thursday 17 September125
Friday 18 September144
Saturday 19 September124
Sunday 20 September133

Share of posts by local hour

Show the figures as a table
Share of posts by TTELA in each local hour, beside the median of its peers.
Local hourTTELAMedian of its peers
00:000.2%0.2%
01:000.7%0%
02:000.4%0%
03:000.2%0%
04:008.9%0%
05:000.7%0.1%
06:001.2%3.7%
07:003.1%9.9%
08:005.1%6.6%
09:004.8%6.8%
10:005.5%6.1%
11:005.5%7%
12:005.9%6.2%
13:005.2%5.2%
14:004.5%5.1%
15:005.9%5.6%
16:005.9%6.4%
17:004.5%5%
18:007.6%7.8%
19:009.6%8.1%
20:004.5%4.9%
21:005.7%3.4%
22:002.8%1.4%
23:001.6%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by TTELA on each local weekday, beside the median of its peers.
WeekdayTTELAMedian of its peers
Monday9.674.17
Tuesday11.84.25
Wednesday11.64.92
Thursday12.34.08
Friday12.33.92
Saturday11.23.25
Sunday9.833.25

What it posted

Show the figures as a table
Share of each format among posts by TTELA, and the median across its peers.
FormatTTELAIts peers, median
Photo2%14%
Video or reel12%29%
Album2%0%
Link85%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • TTELA, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, TTELA posted 91% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

TTELA's peers are 29 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 29 peers, A to Z.

The peers

Its 29 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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