The posting benchmark

Norran on Facebook, beside its peers

How Norran's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 10k to 100k followers.

Country: Sweden
Sub-region: Nordic countries
Region: Europe
Kind: Publisher, digital-native or agency
Followers: Under 100k

Within Sweden

Norran: 2.4 a day

Median in Sweden: at least 4.9 a day

That is 2.4 fewer a day than the median in Sweden.

Posts a day18th/21Photos and video7th/21Evening posts9th/21Weekend day3rd/20

Engagement per post6th/21Engagement a day19th/21Per 1,000 followers3rd/21Comments per post11th/21Comments a day21st/21

Norran, Sweden

Place the dots by

18thof 21

Rank among its peers, highest first, posts a day

Norran posted 2.4 times a day to Facebook, at least 59% less than the median of 20 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

3.5 more posts a day would reach its peers' median. What it would take

See all nine measures

Norran's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Norran beside 20 peers

Norran and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	2.4	18th of 21	5.8
Photos and video	91%	7th of 21	43%
Evening posts	29%	9th of 21	28%
Weekend day	100%	3rd of 20	83%
Engagement per post	83	6th of 21	40
Engagement a day	426	19th of 21	711
Engagement per 1,000 followers	2.4	3rd of 21	1.3
Comments per post	12	11th of 21	12
Comments a day	30	21st of 21	95

What it would take

What would reaching the median of its peers take?

3.5more posts a day

24 a week, to reach the median of its peers: 5.8 a day, against 2.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video, evening posts and a weekend day.

If it posted a different number a day

The ring marks what it posts now.

If Norran posted 2.4 a day

18th of 21 among its peers

17 posts a week
What it posts now

Norran
The rest of the way to the median
Median of its peers
Auto-pilot's starting hours

Show as a table

Posts on each day of the week, and the rest of the way to the median of its peers
	Norran	Median of its peers	The rest of the way to the median
Monday	2.4	6.1	4
Tuesday	1.6	5.6	4
Wednesday	3	6.1	3
Thursday	2.8	6.5	4
Friday	2.3	6.7	4
Saturday	2.6	4.8	2
Sunday	2.3	5.1	3

Arithmetic on its peers' figures: the rank beside the ring counts it and its peers, highest first, with a tie sharing a rank. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Norran's Facebook posts drew 30 comments a day, 69% less than the median of 20 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Norran's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Norran posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

Norran
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by Norran, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	Norran	Median of its peers
Monday 29 June	2	4.5
Tuesday 30 June	0	5
Wednesday 1 July	2	6
Thursday 2 July	2	6
Friday 3 July	3	6
Saturday 4 July	2	3.5
Sunday 5 July	2	5.5
Monday 6 July	6	6
Tuesday 7 July	3	5
Wednesday 8 July	2	4.5
Thursday 9 July	4	4.5
Friday 10 July	3	5
Saturday 11 July	3	3.5
Sunday 12 July	4	4
Monday 13 July	2	4.5
Tuesday 14 July	1	5
Wednesday 15 July	4	5
Thursday 16 July	1	5.5
Friday 17 July	2	5
Saturday 18 July	3	3.5
Sunday 19 July	2	3.5
Monday 20 July	2	5.5
Tuesday 21 July	0	5
Wednesday 22 July	3	5
Thursday 23 July	0	4.5
Friday 24 July	2	6.5
Saturday 25 July	2	4.5
Sunday 26 July	2	5.5
Monday 27 July	1	4
Tuesday 28 July	1	5.5
Wednesday 29 July	1	4
Thursday 30 July	1	5
Friday 31 July	2	6
Saturday 1 August	4	3
Sunday 2 August	1	4
Monday 3 August	3	6
Tuesday 4 August	2	7
Wednesday 5 August	4	6
Thursday 6 August	4	6
Friday 7 August	3	4.5
Saturday 8 August	1	6
Sunday 9 August	3	3.5
Monday 10 August	3	5.5
Tuesday 11 August	2	6
Wednesday 12 August	5	7
Thursday 13 August	4	6.5
Friday 14 August	2	5
Saturday 15 August	2	3.5
Sunday 16 August	3	3
Monday 17 August	3	6
Tuesday 18 August	0	7.5
Wednesday 19 August	4	8
Thursday 20 August	3	7
Friday 21 August	1	8
Saturday 22 August	1	5
Sunday 23 August	1	5
Monday 24 August	2	5
Tuesday 25 August	3	7
Wednesday 26 August	3	5
Thursday 27 August	3	6.5
Friday 28 August	4	7
Saturday 29 August	4	5
Sunday 30 August	2	4.5
Monday 31 August	2	5
Tuesday 1 September	3	5.5
Wednesday 2 September	2	4.5
Thursday 3 September	1	7.5
Friday 4 September	2	8.5
Saturday 5 September	3	5
Sunday 6 September	2	5.5
Monday 7 September	1	7.5
Tuesday 8 September	2	6
Wednesday 9 September	4	8
Thursday 10 September	4	7.5
Friday 11 September	2	8.5
Saturday 12 September	3	4
Sunday 13 September	5	6
Monday 14 September	1	8
Tuesday 15 September	2	6.5
Wednesday 16 September	2	6.5
Thursday 17 September	6	6
Friday 18 September	2	6.5
Saturday 19 September	3	5.5
Sunday 20 September	1	4

Share of posts by local hour

Show the figures as a table

Share of posts by Norran in each local hour, beside the median of its peers.
Local hour	Norran	Median of its peers
00:00	0.5%	0.2%
01:00	0%	0%
02:00	0%	0%
03:00	0%	0%
04:00	0%	0%
05:00	0%	0.4%
06:00	1%	2.9%
07:00	9.4%	7%
08:00	3.9%	6.7%
09:00	6.9%	6.8%
10:00	7.4%	6.4%
11:00	4.9%	7%
12:00	7.9%	6.1%
13:00	7.9%	5.4%
14:00	5.9%	5.3%
15:00	5.9%	5.9%
16:00	3.9%	6.7%
17:00	5.9%	5.2%
18:00	6.4%	8.8%
19:00	7.9%	8.6%
20:00	6.4%	5.1%
21:00	4.9%	3.7%
22:00	3%	1.3%
23:00	0%	0.5%

Posts a day by weekday

Show the figures as a table

Posts a day by Norran on each local weekday, beside the median of its peers.
Weekday	Norran	Median of its peers
Monday	2.42	5.96
Tuesday	1.58	5.5
Wednesday	3	6
Thursday	2.75	6.42
Friday	2.33	6.54
Saturday	2.58	4.67
Sunday	2.25	5

What it posted

Show the figures as a table

Share of each format among posts by Norran, and the median across its peers.
Format	Norran	Its peers, median
Photo	30%	25%
Video or reel	56%	20%
Album	5%	0%
Link	9%	56%
Text only	1%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

Norran, 18:00 to midnight: 29%
Median of its peers, 18:00 to midnight: 28%
On a weekend day, Norran posted 100% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Norran's peers are 20 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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