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The posting benchmark

Kungsbacka-Posten on Facebook, beside its peers

How Kungsbacka-Posten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Kungsbacka-Posten: 3.4 a day

Median in Sweden: at least 4.9 a day

That is 1.4 fewer a day than the median in Sweden.

Place the dots by

Posts a day13th/25Photos and video21st/25Evening posts4th/25Weekend day19th/24
Engagement per post21st/25Engagement a day24th/25Per 1,000 followers16th/25Comments per post18th/25Comments a day23rd/25

Kungsbacka-Posten, Sweden

13thof 25

Rank among its peers, highest first, posts a day

Kungsbacka-Posten posted 3.4 times a day to Facebook. The median of its 24 peers: 3.5.

Its first gap: photos and video

10 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 24 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Kungsbacka-Posten's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Kungsbacka-Posten beside 24 peers

Kungsbacka-Posten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.413th of 253.5
Photos and video23%21st of 2559%
Evening posts34%4th of 2526%
Weekend day66%19th of 2487%
Engagement per post2021st of 2566
Engagement a day36124th of 25743
Engagement per 1,000 followers1.216th of 251.5
Comments per post1318th of 2521
Comments a day4623rd of 2595

What it would take

What would reaching the median of its peers take?

Kungsbacka-Posten's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

10more posts a week

as photos or video, of its 24 a week: 5 now, 15 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 24 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    3.4 now; the median of its peers 3.5

    0.1 more a day, 1 a week

  • Weekend day

    A weekend day: 66% of a weekday's posts; the median of its peers 87%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Kungsbacka-Posten's Facebook posts drew 46 comments a day, 52% less than the median of 24 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Kungsbacka-Posten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Kungsbacka-Posten posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Kungsbacka-Posten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Kungsbacka-Posten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKungsbacka-PostenMedian of its peers
Monday 29 June73
Tuesday 30 June35
Wednesday 1 July45.5
Thursday 2 July35
Friday 3 July44
Saturday 4 July22.5
Sunday 5 July32
Monday 6 July34
Tuesday 7 July53
Wednesday 8 July23.5
Thursday 9 July53.5
Friday 10 July23
Saturday 11 July23
Sunday 12 July23
Monday 13 July23
Tuesday 14 July33.5
Wednesday 15 July34
Thursday 16 July23.5
Friday 17 July33
Saturday 18 July33
Sunday 19 July24
Monday 20 July34
Tuesday 21 July43
Wednesday 22 July33.5
Thursday 23 July43.5
Friday 24 July34
Saturday 25 July23
Sunday 26 July33.5
Monday 27 July34
Tuesday 28 July54
Wednesday 29 July34
Thursday 30 July34
Friday 31 July34
Saturday 1 August33
Sunday 2 August23
Monday 3 August35
Tuesday 4 August33.5
Wednesday 5 August43.5
Thursday 6 August52.5
Friday 7 August43
Saturday 8 August33
Sunday 9 August23
Monday 10 August54
Tuesday 11 August44
Wednesday 12 August44.5
Thursday 13 August44
Friday 14 August53.5
Saturday 15 August33.5
Sunday 16 August33
Monday 17 August44
Tuesday 18 August44
Wednesday 19 August65
Thursday 20 August65
Friday 21 August44
Saturday 22 August23
Sunday 23 August24
Monday 24 August53.5
Tuesday 25 August63
Wednesday 26 August43
Thursday 27 August54
Friday 28 August34
Saturday 29 August34
Sunday 30 August33
Monday 31 August24
Tuesday 1 September44.5
Wednesday 2 September44.5
Thursday 3 September45
Friday 4 September44
Saturday 5 September24
Sunday 6 September34
Monday 7 September74
Tuesday 8 September24
Wednesday 9 September44
Thursday 10 September34
Friday 11 September24
Saturday 12 September23.5
Sunday 13 September45.5
Monday 14 September15.5
Tuesday 15 September74.5
Wednesday 16 September55
Thursday 17 September34.5
Friday 18 September44
Saturday 19 September23.5
Sunday 20 September23

Share of posts by local hour

Show the figures as a table
Share of posts by Kungsbacka-Posten in each local hour, beside the median of its peers.
Local hourKungsbacka-PostenMedian of its peers
00:000.3%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000.3%0%
05:0027.3%0%
06:000.3%6%
07:000.7%11%
08:005.9%6.1%
09:002.8%6%
10:003.1%5.9%
11:005.9%6.9%
12:004.2%5.8%
13:002.8%5.3%
14:002.1%4.9%
15:003.5%5.5%
16:004.5%6.4%
17:002.1%4.8%
18:0021.8%7%
19:008%7.7%
20:003.1%4.7%
21:001%3.7%
22:000.3%1.5%
23:000%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Kungsbacka-Posten on each local weekday, beside the median of its peers.
WeekdayKungsbacka-PostenMedian of its peers
Monday3.674.04
Tuesday4.253.75
Wednesday3.833.92
Thursday3.923.75
Friday3.423.5
Saturday2.422.92
Sunday2.583.04

What it posted

Show the figures as a table
Share of each format among posts by Kungsbacka-Posten, and the median across its peers.
FormatKungsbacka-PostenIts peers, median
Photo0%20%
Video or reel23%32%
Album0%1%
Link78%48%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Kungsbacka-Posten, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Kungsbacka-Posten posted 66% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Kungsbacka-Posten's peers are 24 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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