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The posting benchmark

Norrköpings Tidningar (NT) on Facebook, beside its peers

How Norrköpings Tidningar (NT)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Norrköpings Tidningar (NT): 3.7 a day

Median in Sweden: at least 4.9 a day

That is 1.1 fewer a day than the median in Sweden.

Place the dots by

Posts a day13th/21Photos and video12th/21Evening posts18th/21Weekend day2nd/20
Engagement per post7th/21Engagement a day15th/21Per 1,000 followers7th/21Comments per post9th/21Comments a day16th/21

Norrköpings Tidningar (NT), Sweden

13thof 21

Rank among its peers, highest first, posts a day

Norrköpings Tidningar (NT) posted 3.7 times a day to Facebook. The median of its 20 peers: 5.6.

Its first gap: evening posts

4 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 20 news publishers in Sweden with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Norrköpings Tidningar (NT)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Norrköpings Tidningar (NT) beside 20 peers

Norrköpings Tidningar (NT) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.713th of 215.6
Photos and video40%12th of 2152%
Evening posts17%18th of 2128%
Weekend day104%2nd of 2084%
Engagement per post707th of 2150
Engagement a day66315th of 21777
Engagement per 1,000 followers1.57th of 211.2
Comments per post249th of 2118
Comments a day8816th of 21137

What it would take

What would reaching the median of its peers take?

Norrköpings Tidningar (NT)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

4more posts a week

between 18:00 and midnight, of its 26 a week: 4 now, 8 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Norrköpings Tidningar (NT)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Norrköpings Tidningar (NT), 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 28%
Show as a table
Posts in each local hour, beside the median of its peers
HourNorrköpings Tidningar (NT)Median of its peers
00:000.3%0.2%
01:000.0%0.0%
02:000.0%0.0%
03:001.9%0.0%
04:000.0%0.0%
05:000.0%0.3%
06:008.9%3.1%
07:0010.2%6.9%
08:009.3%6.1%
09:0010.2%7.2%
10:0010.2%6.4%
11:005.7%6.8%
12:005.7%6.0%
13:005.1%5.3%
14:002.9%5.4%
15:001.3%5.9%
16:003.5%6.5%
17:008.3%5.5%
18:005.7%8.0%
19:003.8%8.1%
20:003.5%5.5%
21:001.3%4.1%
22:001.9%2.1%
23:000.3%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    3.7 now; the median of its peers 5.6

    1.9 more a day, 14 a week

  • Photos and video

    40% of its posts; the median of its peers 52%

    4 more of its 26 posts a week as photos or video: 10 now, 14 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Norrköpings Tidningar (NT)'s Facebook posts drew 88 comments a day, at least 36% less than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Norrköpings Tidningar (NT)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Norrköpings Tidningar (NT) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Norrköpings Tidningar (NT)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Norrköpings Tidningar (NT), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNorrköpings Tidningar (NT)Median of its peers
Monday 29 June25
Tuesday 30 June55
Wednesday 1 July66
Thursday 2 July46
Friday 3 July26
Saturday 4 July46.5
Sunday 5 July26.5
Monday 6 July15.5
Tuesday 7 July34.5
Wednesday 8 July34
Thursday 9 July54
Friday 10 July55
Saturday 11 July44
Sunday 12 July45
Monday 13 July35.5
Tuesday 14 July35.5
Wednesday 15 July65
Thursday 16 July36
Friday 17 July16.5
Saturday 18 July24
Sunday 19 July54.5
Monday 20 July75
Tuesday 21 July35
Wednesday 22 July26
Thursday 23 July45
Friday 24 July27
Saturday 25 July45
Sunday 26 July46
Monday 27 July34
Tuesday 28 July25.5
Wednesday 29 July24.5
Thursday 30 July65.5
Friday 31 July66
Saturday 1 August33.5
Sunday 2 August44
Monday 3 August66
Tuesday 4 August36.5
Wednesday 5 August35.5
Thursday 6 August05.5
Friday 7 August44
Saturday 8 August35
Sunday 9 August43.5
Monday 10 August45.5
Tuesday 11 August66
Wednesday 12 August06.5
Thursday 13 August46.5
Friday 14 August44.5
Saturday 15 August45
Sunday 16 August94
Monday 17 August56
Tuesday 18 August46.5
Wednesday 19 August28
Thursday 20 August27
Friday 21 August38
Saturday 22 August35
Sunday 23 August25.5
Monday 24 August35
Tuesday 25 August67
Wednesday 26 August65
Thursday 27 August26.5
Friday 28 August46.5
Saturday 29 August45
Sunday 30 August34.5
Monday 31 August35.5
Tuesday 1 September36
Wednesday 2 September75.5
Thursday 3 September58
Friday 4 September37
Saturday 5 September16.5
Sunday 6 September55
Monday 7 September67
Tuesday 8 September26
Wednesday 9 September47.5
Thursday 10 September09
Friday 11 September17
Saturday 12 September24.5
Sunday 13 September65.5
Monday 14 September68.5
Tuesday 15 September76
Wednesday 16 September47.5
Thursday 17 September76
Friday 18 September46.5
Saturday 19 September56
Sunday 20 September55

Share of posts by local hour

Show the figures as a table
Share of posts by Norrköpings Tidningar (NT) in each local hour, beside the median of its peers.
Local hourNorrköpings Tidningar (NT)Median of its peers
00:000.3%0.2%
01:000%0%
02:000%0%
03:001.9%0%
04:000%0%
05:000%0.3%
06:008.9%3.1%
07:0010.2%6.9%
08:009.3%6.1%
09:0010.2%7.2%
10:0010.2%6.4%
11:005.7%6.8%
12:005.7%6%
13:005.1%5.3%
14:002.9%5.4%
15:001.3%5.9%
16:003.5%6.5%
17:008.3%5.5%
18:005.7%8%
19:003.8%8.1%
20:003.5%5.5%
21:001.3%4.1%
22:001.9%2.1%
23:000.3%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Norrköpings Tidningar (NT) on each local weekday, beside the median of its peers.
WeekdayNorrköpings Tidningar (NT)Median of its peers
Monday4.085.58
Tuesday3.925.46
Wednesday3.676.13
Thursday3.586.13
Friday3.255.96
Saturday3.255.13
Sunday4.424.83

What it posted

Show the figures as a table
Share of each format among posts by Norrköpings Tidningar (NT), and the median across its peers.
FormatNorrköpings Tidningar (NT)Its peers, median
Photo10%30%
Video or reel30%20.7%
Album1%0%
Link60%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Norrköpings Tidningar (NT), 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Norrköpings Tidningar (NT) posted 104% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Norrköpings Tidningar (NT)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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