Skip to content

The posting benchmark

Upsala Nya Tidning (UNT) on Facebook, beside its peers

How Upsala Nya Tidning (UNT)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Upsala Nya Tidning (UNT): 2.5 a day

Median in Sweden: at least 4.9 a day

That is 2.3 fewer a day than the median in Sweden.

Place the dots by

Posts a day18th/21Photos and video12th/21Evening posts13th/21Weekend day18th/20
Engagement per post7th/21Engagement a day11th/21Per 1,000 followers9th/21Comments per post7th/21Comments a day14th/21

Upsala Nya Tidning (UNT), Sweden

18thof 21

Rank among its peers, highest first, posts a day

Upsala Nya Tidning (UNT) posted 2.5 times a day to Facebook, at least 55% less than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

3.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Upsala Nya Tidning (UNT)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Upsala Nya Tidning (UNT) beside 20 peers

Upsala Nya Tidning (UNT) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2.518th of 215.6
Photos and video42%12th of 2152%
Evening posts24%13th of 2128%
Weekend day62%18th of 2084%
Engagement per post697th of 2150
Engagement a day78311th of 21777
Engagement per 1,000 followers1.59th of 211.2
Comments per post387th of 2118
Comments a day9514th of 21137

What it would take

What would reaching the median of its peers take?

3.1more posts a day

22 a week, to reach the median of its peers: 5.6 a day, against 2.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    42% of its posts; the median of its peers 52%

    2 more of its 18 posts a week as photos or video: 8 now, 10 at the median

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 28%

    1 more of its 18 posts a week between 18:00 and midnight: 4 now, 5 at the median

  • Weekend day

    A weekend day: 62% of a weekday's posts; the median of its peers 84%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Upsala Nya Tidning (UNT)'s posts drew 95 comments a day. The median of its peers: 137.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Upsala Nya Tidning (UNT)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Upsala Nya Tidning (UNT) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Upsala Nya Tidning (UNT)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Upsala Nya Tidning (UNT), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayUpsala Nya Tidning (UNT)Median of its peers
Monday 29 June35
Tuesday 30 June65
Wednesday 1 July46
Thursday 2 July26
Friday 3 July16
Saturday 4 July16.5
Sunday 5 July26.5
Monday 6 July35.5
Tuesday 7 July54.5
Wednesday 8 July54
Thursday 9 July34
Friday 10 July25
Saturday 11 July24
Sunday 12 July35
Monday 13 July25.5
Tuesday 14 July25.5
Wednesday 15 July25
Thursday 16 July36
Friday 17 July36.5
Saturday 18 July14
Sunday 19 July14.5
Monday 20 July25
Tuesday 21 July55
Wednesday 22 July56
Thursday 23 July45
Friday 24 July47
Saturday 25 July25
Sunday 26 July26
Monday 27 July44
Tuesday 28 July55.5
Wednesday 29 July34.5
Thursday 30 July45.5
Friday 31 July46
Saturday 1 August33.5
Sunday 2 August04
Monday 3 August16
Tuesday 4 August36.5
Wednesday 5 August35.5
Thursday 6 August15.5
Friday 7 August14
Saturday 8 August15
Sunday 9 August23.5
Monday 10 August55.5
Tuesday 11 August36
Wednesday 12 August56.5
Thursday 13 August46.5
Friday 14 August34.5
Saturday 15 August15
Sunday 16 August44
Monday 17 August26
Tuesday 18 August36.5
Wednesday 19 August28
Thursday 20 August47
Friday 21 August18
Saturday 22 August25
Sunday 23 August25.5
Monday 24 August55
Tuesday 25 August27
Wednesday 26 August35
Thursday 27 August36.5
Friday 28 August36.5
Saturday 29 August25
Sunday 30 August24.5
Monday 31 August25.5
Tuesday 1 September26
Wednesday 2 September15.5
Thursday 3 September18
Friday 4 September27
Saturday 5 September16.5
Sunday 6 September15
Monday 7 September17
Tuesday 8 September16
Wednesday 9 September27.5
Thursday 10 September39
Friday 11 September57
Saturday 12 September34.5
Sunday 13 September25.5
Monday 14 September38.5
Tuesday 15 September16
Wednesday 16 September27.5
Thursday 17 September06
Friday 18 September16.5
Saturday 19 September16
Sunday 20 September15

Share of posts by local hour

Show the figures as a table
Share of posts by Upsala Nya Tidning (UNT) in each local hour, beside the median of its peers.
Local hourUpsala Nya Tidning (UNT)Median of its peers
00:000.5%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.3%
06:007.5%3.1%
07:0020.3%6.9%
08:001.4%6.1%
09:005.7%7.2%
10:003.3%6.4%
11:005.2%6.8%
12:008%6%
13:005.2%5.3%
14:001.4%5.4%
15:001.9%5.9%
16:006.6%6.5%
17:009%5.5%
18:003.8%8%
19:002.3%8.1%
20:0011.3%5.5%
21:003.8%4.1%
22:001.4%2.1%
23:001.4%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Upsala Nya Tidning (UNT) on each local weekday, beside the median of its peers.
WeekdayUpsala Nya Tidning (UNT)Median of its peers
Monday2.755.58
Tuesday3.085.46
Wednesday3.176.13
Thursday2.676.13
Friday2.55.96
Saturday1.675.13
Sunday1.834.83

What it posted

Show the figures as a table
Share of each format among posts by Upsala Nya Tidning (UNT), and the median across its peers.
FormatUpsala Nya Tidning (UNT)Its peers, median
Photo4%30%
Video or reel35%20.7%
Album3%0%
Link58%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Upsala Nya Tidning (UNT), 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Upsala Nya Tidning (UNT) posted 62% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Upsala Nya Tidning (UNT)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us