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The posting benchmark

Piteå-Tidningen (PT) on Facebook, beside its peers

How Piteå-Tidningen (PT)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Piteå-Tidningen (PT): 1.9 a day

Median in Sweden: at least 4.9 a day

That is 3 fewer a day than the median in Sweden.

Place the dots by

Posts a day20th/21Photos and video9th/21Evening posts17th/21Weekend day1st/20
Engagement per post2nd/21Engagement a day12th/21Per 1,000 followers1st/21Comments per post6th/21Comments a day16th/21

Piteå-Tidningen (PT), Sweden

20thof 21

Rank among its peers, highest first, posts a day

Piteå-Tidningen (PT) posted 1.9 times a day to Facebook, at least 68% less than the median of 20 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

4 more posts a day would reach its peers' median. What it would take

See all nine measures

Piteå-Tidningen (PT)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Piteå-Tidningen (PT) beside 20 peers

Piteå-Tidningen (PT) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1.920th of 215.8
Photos and video82%9th of 2143%
Evening posts22%17th of 2128%
Weekend day112%1st of 2083%
Engagement per post1552nd of 2140
Engagement a day67012th of 21711
Engagement per 1,000 followers6.21st of 211.3
Comments per post336th of 2112
Comments a day6316th of 2195

What it would take

What would reaching the median of its peers take?

4more posts a day

28 a week, to reach the median of its peers: 5.8 a day, against 1.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 28%

    1 more of its 13 posts a week between 18:00 and midnight: 3 now, 4 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Piteå-Tidningen (PT)'s Facebook posts drew 63 comments a day, 34% less than the median of 20 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Piteå-Tidningen (PT)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Piteå-Tidningen (PT) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Piteå-Tidningen (PT)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Piteå-Tidningen (PT), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayPiteå-Tidningen (PT)Median of its peers
Monday 29 June14.5
Tuesday 30 June25
Wednesday 1 July26
Thursday 2 July16
Friday 3 July06
Saturday 4 July23.5
Sunday 5 July15.5
Monday 6 July16
Tuesday 7 July35
Wednesday 8 July24.5
Thursday 9 July34.5
Friday 10 July15
Saturday 11 July13.5
Sunday 12 July34
Monday 13 July34.5
Tuesday 14 July35
Wednesday 15 July05
Thursday 16 July45.5
Friday 17 July15
Saturday 18 July13.5
Sunday 19 July23.5
Monday 20 July35.5
Tuesday 21 July25
Wednesday 22 July35
Thursday 23 July24.5
Friday 24 July36.5
Saturday 25 July44.5
Sunday 26 July45.5
Monday 27 July14
Tuesday 28 July25.5
Wednesday 29 July14
Thursday 30 July45
Friday 31 July26
Saturday 1 August13
Sunday 2 August14
Monday 3 August16
Tuesday 4 August27
Wednesday 5 August26
Thursday 6 August26
Friday 7 August24.5
Saturday 8 August36
Sunday 9 August13.5
Monday 10 August35.5
Tuesday 11 August06
Wednesday 12 August27
Thursday 13 August16.5
Friday 14 August15
Saturday 15 August03.5
Sunday 16 August23
Monday 17 August06
Tuesday 18 August17.5
Wednesday 19 August48
Thursday 20 August27
Friday 21 August18
Saturday 22 August25
Sunday 23 August15
Monday 24 August05
Tuesday 25 August37
Wednesday 26 August15
Thursday 27 August06.5
Friday 28 August37
Saturday 29 August15
Sunday 30 August34.5
Monday 31 August05
Tuesday 1 September45.5
Wednesday 2 September24.5
Thursday 3 September17.5
Friday 4 September38.5
Saturday 5 September15
Sunday 6 September05.5
Monday 7 September27.5
Tuesday 8 September06
Wednesday 9 September28
Thursday 10 September27.5
Friday 11 September38.5
Saturday 12 September64
Sunday 13 September66
Monday 14 September38
Tuesday 15 September26.5
Wednesday 16 September26.5
Thursday 17 September26
Friday 18 September16.5
Saturday 19 September25.5
Sunday 20 September04

Share of posts by local hour

Show the figures as a table
Share of posts by Piteå-Tidningen (PT) in each local hour, beside the median of its peers.
Local hourPiteå-Tidningen (PT)Median of its peers
00:000%0.2%
01:000.6%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.4%
06:008.9%2.9%
07:0012%7%
08:003.8%6.7%
09:007.6%6.8%
10:009.5%6.4%
11:0010.1%7%
12:004.4%6.1%
13:006.3%5.4%
14:005.7%5.3%
15:000%5.9%
16:006.3%6.7%
17:003.2%5.2%
18:003.8%8.8%
19:0012.7%8.6%
20:002.5%5.1%
21:001.3%3.7%
22:000%1.3%
23:001.3%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Piteå-Tidningen (PT) on each local weekday, beside the median of its peers.
WeekdayPiteå-Tidningen (PT)Median of its peers
Monday1.55.96
Tuesday25.5
Wednesday1.926
Thursday26.42
Friday1.676.54
Saturday2.084.67
Sunday25

What it posted

Show the figures as a table
Share of each format among posts by Piteå-Tidningen (PT), and the median across its peers.
FormatPiteå-Tidningen (PT)Its peers, median
Photo58%25%
Video or reel25%20%
Album0%0%
Link18%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Piteå-Tidningen (PT), 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Piteå-Tidningen (PT) posted 112% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Piteå-Tidningen (PT)'s peers are 20 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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