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The posting benchmark

Hallandsposten (HP) on Facebook, beside its peers

How Hallandsposten (HP)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 29 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Hallandsposten (HP): 17 a day

Median in Sweden: at least 4.9 a day

That is 12.1 more a day than the median in Sweden.

Place the dots by

Posts a day3rd/30Photos and video30th/30Evening posts14th/30Weekend day26th/29
Engagement per post30th/30Engagement a day19th/30Per 1,000 followers29th/30Comments per post29th/30Comments a day16th/30

Hallandsposten (HP), Sweden

3rdof 30

Rank among its peers, highest first, posts a day

Hallandsposten (HP) posted 17 times a day to Facebook. The median of its 29 peers: 3.7.

Its first gap: photos and video

49 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 29 news publishers in Sweden with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Hallandsposten (HP)'s 29 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hallandsposten (HP) beside 29 peers

Hallandsposten (HP) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day173rd of 303.7
Photos and video11%30th of 3052%
Evening posts27%14th of 3026%
Weekend day62%26th of 2986%
Engagement per post1030th of 3059
Engagement a day62219th of 30726
Engagement per 1,000 followers0.2429th of 301.5
Comments per post5.329th of 3019
Comments a day9116th of 3093

What it would take

What would reaching the median of its peers take?

Hallandsposten (HP)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

49more posts a week

as photos or video, of its 119 a week: 13 now, 62 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 119 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 61.5% of a weekday's posts; the median of its peers 85.5%

    10 more posts a weekend: 5 on Saturday and 5 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Hallandsposten (HP)'s posts drew 91 comments a day. The median of its peers: 93.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hallandsposten (HP)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hallandsposten (HP) posted, beside its peers

Its own posts beside its 29 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hallandsposten (HP)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hallandsposten (HP), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHallandsposten (HP)Median of its peers
Monday 29 June153
Tuesday 30 June285
Wednesday 1 July286
Thursday 2 July265
Friday 3 July254
Saturday 4 July153
Sunday 5 July104
Monday 6 July164
Tuesday 7 July204
Wednesday 8 July194
Thursday 9 July174
Friday 10 July234
Saturday 11 July93
Sunday 12 July104
Monday 13 July153
Tuesday 14 July224
Wednesday 15 July204
Thursday 16 July194
Friday 17 July184
Saturday 18 July123
Sunday 19 July113
Monday 20 July114
Tuesday 21 July214
Wednesday 22 July214
Thursday 23 July204
Friday 24 July164
Saturday 25 July93
Sunday 26 July114
Monday 27 July164
Tuesday 28 July175
Wednesday 29 July244
Thursday 30 July154
Friday 31 July215
Saturday 1 August133
Sunday 2 August164
Monday 3 August165
Tuesday 4 August154
Wednesday 5 August124
Thursday 6 August104
Friday 7 August133
Saturday 8 August93
Sunday 9 August113
Monday 10 August114
Tuesday 11 August204
Wednesday 12 August175
Thursday 13 August134
Friday 14 August174
Saturday 15 August93
Sunday 16 August73
Monday 17 August164
Tuesday 18 August135
Wednesday 19 August186
Thursday 20 August175
Friday 21 August155
Saturday 22 August123
Sunday 23 August74
Monday 24 August165
Tuesday 25 August165
Wednesday 26 August225
Thursday 27 August164
Friday 28 August174
Saturday 29 August114
Sunday 30 August83
Monday 31 August154
Tuesday 1 September224
Wednesday 2 September304
Thursday 3 September205
Friday 4 September225
Saturday 5 September164
Sunday 6 September134
Monday 7 September206
Tuesday 8 September264
Wednesday 9 September255
Thursday 10 September264
Friday 11 September235
Saturday 12 September174
Sunday 13 September266
Monday 14 September237
Tuesday 15 September215
Wednesday 16 September255
Thursday 17 September215
Friday 18 September194
Saturday 19 September84
Sunday 20 September133

Share of posts by local hour

Show the figures as a table
Share of posts by Hallandsposten (HP) in each local hour, beside the median of its peers.
Local hourHallandsposten (HP)Median of its peers
00:000.3%0.2%
01:000.3%0%
02:000.1%0%
03:000.1%0%
04:005.9%0%
05:000.3%0.1%
06:002.7%3.7%
07:001.3%9.9%
08:002.2%6.5%
09:003.2%6.8%
10:005.5%6.1%
11:005.3%7%
12:007.2%6.2%
13:007%5.2%
14:006.5%5.1%
15:007.4%5.6%
16:008.4%6.4%
17:009.3%5%
18:007.5%7.8%
19:007.9%8.1%
20:005.1%4.8%
21:002.6%3.6%
22:002.8%1.4%
23:001.1%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Hallandsposten (HP) on each local weekday, beside the median of its peers.
WeekdayHallandsposten (HP)Median of its peers
Monday16.24.17
Tuesday20.14.25
Wednesday21.64.92
Thursday18.54.08
Friday18.93.92
Saturday11.83.25
Sunday11.73.25

What it posted

Show the figures as a table
Share of each format among posts by Hallandsposten (HP), and the median across its peers.
FormatHallandsposten (HP)Its peers, median
Photo2%14%
Video or reel9%29%
Album0%0%
Link89%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hallandsposten (HP), 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Hallandsposten (HP) posted 62% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hallandsposten (HP)'s peers are 29 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 29 peers, A to Z.

The peers

Its 29 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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