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The posting benchmark

Helagotland (Gotlands Allehanda / Gotlands Tidningar) on Facebook, beside its peers

How Helagotland (Gotlands Allehanda / Gotlands Tidningar)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Helagotland (Gotlands Allehanda / Gotlands Tidningar): 4.9 a day

Median in Sweden: at least 4.9 a day

That is 0.1 more a day than the median in Sweden.

Place the dots by

Posts a day12th/21Photos and video17th/21Evening posts19th/21Weekend day20th/20
Engagement per post12th/21Engagement a day19th/21Per 1,000 followers12th/21Comments per post11th/21Comments a day16th/21

Helagotland (Gotlands Allehanda / Gotlands Tidningar), Sweden

12thof 21

Rank among its peers, highest first, posts a day

Helagotland (Gotlands Allehanda / Gotlands Tidningar) posted 4.9 times a day to Facebook. The median of its 20 peers: 5.6.

Its first gap: a weekend day

4 more posts a weekend would reach its peers' median. What it would take

Peers: 20 news publishers in Sweden with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Helagotland (Gotlands Allehanda / Gotlands Tidningar)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Helagotland (Gotlands Allehanda / Gotlands Tidningar) beside 20 peers

Helagotland (Gotlands Allehanda / Gotlands Tidningar) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4.912th of 215.6
Photos and video16%17th of 2152%
Evening posts13%19th of 2128%
Weekend day54%20th of 2084%
Engagement per post4112th of 2150
Engagement a day55119th of 21777
Engagement per 1,000 followers0.8812th of 211.2
Comments per post1811th of 2118
Comments a day8916th of 21137

What it would take

What would reaching the median of its peers take?

Helagotland (Gotlands Allehanda / Gotlands Tidningar)'s posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

4more posts a weekend

2 on Saturday and 2 on Sunday, to bring each to the median of its peers

On a weekend day, Helagotland (Gotlands Allehanda / Gotlands Tidningar) posts 54% of a weekday's posts. The median of its peers: 84%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Helagotland (Gotlands Allehanda / Gotlands Tidningar)
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Helagotland (Gotlands Allehanda / Gotlands Tidningar)A weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday5.80
Tuesday5.50
Wednesday6.20
Thursday5.50
Friday5.40
Saturday3.14.82
Sunday3.14.82

The other measures, in posts

  • Posts a day

    4.9 now; the median of its peers 5.6

    0.7 more a day, 5 a week

  • Photos and video

    16% of its posts; the median of its peers 52%

    14 more of its 35 posts a week as photos or video: 5 now, 19 at the median

  • Evening posts

    18:00 to midnight: 13% of its posts; the median of its peers 28%

    6 more of its 35 posts a week between 18:00 and midnight: 4 now, 10 at the median

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Helagotland (Gotlands Allehanda / Gotlands Tidningar)'s Facebook posts drew 89 comments a day, at least 35% less than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Helagotland (Gotlands Allehanda / Gotlands Tidningar)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Helagotland (Gotlands Allehanda / Gotlands Tidningar) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Helagotland (Gotlands Allehanda / Gotlands Tidningar)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Helagotland (Gotlands Allehanda / Gotlands Tidningar), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHelagotland (Gotlands Allehanda / Gotlands Tidningar)Median of its peers
Monday 29 June55
Tuesday 30 June55
Wednesday 1 July66
Thursday 2 July56
Friday 3 July86
Saturday 4 July36.5
Sunday 5 July46.5
Monday 6 July85.5
Tuesday 7 July54.5
Wednesday 8 July84
Thursday 9 July94
Friday 10 July75
Saturday 11 July44
Sunday 12 July45
Monday 13 July55.5
Tuesday 14 July95.5
Wednesday 15 July105
Thursday 16 July76
Friday 17 July66.5
Saturday 18 July54
Sunday 19 July64.5
Monday 20 July45
Tuesday 21 July65
Wednesday 22 July46
Thursday 23 July45
Friday 24 July57
Saturday 25 July15
Sunday 26 July06
Monday 27 July84
Tuesday 28 July45.5
Wednesday 29 July54.5
Thursday 30 July65.5
Friday 31 July56
Saturday 1 August13.5
Sunday 2 August14
Monday 3 August96
Tuesday 4 August46.5
Wednesday 5 August45.5
Thursday 6 August35.5
Friday 7 August24
Saturday 8 August25
Sunday 9 August33.5
Monday 10 August45.5
Tuesday 11 August36
Wednesday 12 August76.5
Thursday 13 August56.5
Friday 14 August34.5
Saturday 15 August35
Sunday 16 August24
Monday 17 August56
Tuesday 18 August56.5
Wednesday 19 August58
Thursday 20 August57
Friday 21 August78
Saturday 22 August45
Sunday 23 August35.5
Monday 24 August55
Tuesday 25 August37
Wednesday 26 August65
Thursday 27 August26.5
Friday 28 August46.5
Saturday 29 August25
Sunday 30 August64.5
Monday 31 August25.5
Tuesday 1 September66
Wednesday 2 September55.5
Thursday 3 September58
Friday 4 September37
Saturday 5 September46.5
Sunday 6 September35
Monday 7 September77
Tuesday 8 September86
Wednesday 9 September77.5
Thursday 10 September79
Friday 11 September57
Saturday 12 September64.5
Sunday 13 September35.5
Monday 14 September88.5
Tuesday 15 September86
Wednesday 16 September77.5
Thursday 17 September86
Friday 18 September106.5
Saturday 19 September26
Sunday 20 September25

Share of posts by local hour

Show the figures as a table
Share of posts by Helagotland (Gotlands Allehanda / Gotlands Tidningar) in each local hour, beside the median of its peers.
Local hourHelagotland (Gotlands Allehanda / Gotlands Tidningar)Median of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:002.9%0.3%
06:0010.1%3.1%
07:0018.1%6.9%
08:003.6%6.1%
09:004.8%7.2%
10:004.8%6.4%
11:008.2%6.8%
12:008.4%6%
13:003.6%5.3%
14:005.8%5.4%
15:006.5%5.9%
16:006%6.5%
17:004.4%5.5%
18:003.1%8%
19:004.8%8.1%
20:003.6%5.5%
21:001%4.1%
22:000.3%2.1%
23:000%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Helagotland (Gotlands Allehanda / Gotlands Tidningar) on each local weekday, beside the median of its peers.
WeekdayHelagotland (Gotlands Allehanda / Gotlands Tidningar)Median of its peers
Monday5.835.58
Tuesday5.55.46
Wednesday6.176.13
Thursday5.56.13
Friday5.425.96
Saturday3.085.13
Sunday3.084.83

What it posted

Show the figures as a table
Share of each format among posts by Helagotland (Gotlands Allehanda / Gotlands Tidningar), and the median across its peers.
FormatHelagotland (Gotlands Allehanda / Gotlands Tidningar)Its peers, median
Photo1%30%
Video or reel13%20.7%
Album1%0%
Link84%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Helagotland (Gotlands Allehanda / Gotlands Tidningar), 18:00 to midnight: 13%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Helagotland (Gotlands Allehanda / Gotlands Tidningar) posted 54% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Helagotland (Gotlands Allehanda / Gotlands Tidningar)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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