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The posting benchmark

Borås Tidning (BT) on Facebook, beside its peers

How Borås Tidning (BT)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Borås Tidning (BT): 9.9 a day

Median in Sweden: at least 4.9 a day

That is 5 more a day than the median in Sweden.

Place the dots by

Posts a day7th/21Photos and video19th/21Evening posts4th/21Weekend day2nd/21
Engagement per post15th/21Engagement a day15th/21Per 1,000 followers15th/21Comments per post17th/21Comments a day12th/21

Borås Tidning (BT), Sweden

7thof 21

Rank among its peers, highest first, posts a day

Borås Tidning (BT) posted 9.9 times a day to Facebook, 97% more than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: photos and video

24 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Borås Tidning (BT)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Borås Tidning (BT) beside 20 peers

Borås Tidning (BT) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.97th of 215
Photos and video13%19th of 2147%
Evening posts32%4th of 2125%
Weekend day111%2nd of 2191%
Engagement per post2215th of 2153
Engagement a day62215th of 21754
Engagement per 1,000 followers0.4815th of 211.4
Comments per post9.417th of 2118
Comments a day9312th of 2195

What it would take

What would reaching the median of its peers take?

Borås Tidning (BT)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

24more posts a week

as photos or video, of its 69 a week: 9 now, 33 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 69 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Borås Tidning (BT)'s posts drew 93 comments a day. The median of its peers: 95.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Borås Tidning (BT)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Borås Tidning (BT) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Borås Tidning (BT)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Borås Tidning (BT), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBorås Tidning (BT)Median of its peers
Monday 29 June104
Tuesday 30 June105
Wednesday 1 July87.5
Thursday 2 July105
Friday 3 July86
Saturday 4 July126
Sunday 5 July105.5
Monday 6 July116
Tuesday 7 July95
Wednesday 8 July114.5
Thursday 9 July104.5
Friday 10 July84.5
Saturday 11 July124
Sunday 12 July94
Monday 13 July114.5
Tuesday 14 July86
Wednesday 15 July95
Thursday 16 July126
Friday 17 July115.5
Saturday 18 July114
Sunday 19 July105
Monday 20 July104.5
Tuesday 21 July94.5
Wednesday 22 July135.5
Thursday 23 July114
Friday 24 July114.5
Saturday 25 July104
Sunday 26 July114.5
Monday 27 July84
Tuesday 28 July95
Wednesday 29 July45
Thursday 30 July86
Friday 31 July85.5
Saturday 1 August84.5
Sunday 2 August74
Monday 3 August125
Tuesday 4 August125
Wednesday 5 August95
Thursday 6 August94
Friday 7 August83.5
Saturday 8 August103.5
Sunday 9 August113
Monday 10 August94.5
Tuesday 11 August85
Wednesday 12 August85.5
Thursday 13 August125.5
Friday 14 August85
Saturday 15 August115
Sunday 16 August115
Monday 17 August65
Tuesday 18 August115
Wednesday 19 August118
Thursday 20 August85.5
Friday 21 August107
Saturday 22 August124
Sunday 23 August115
Monday 24 August95
Tuesday 25 August105
Wednesday 26 August106
Thursday 27 August94
Friday 28 August106
Saturday 29 August124.5
Sunday 30 August114.5
Monday 31 August106
Tuesday 1 September96
Wednesday 2 September115
Thursday 3 September85
Friday 4 September94.5
Saturday 5 September114
Sunday 6 September95
Monday 7 September107
Tuesday 8 September76
Wednesday 9 September105.5
Thursday 10 September105.5
Friday 11 September105.5
Saturday 12 September125.5
Sunday 13 September137
Monday 14 September137.5
Tuesday 15 September104.5
Wednesday 16 September117
Thursday 17 September96
Friday 18 September107
Saturday 19 September125
Sunday 20 September124.5

Share of posts by local hour

Show the figures as a table
Share of posts by Borås Tidning (BT) in each local hour, beside the median of its peers.
Local hourBorås Tidning (BT)Median of its peers
00:000.4%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000.1%0%
05:000.1%0.4%
06:004.1%6.7%
07:006.5%9.8%
08:004.3%5.4%
09:007.7%6.5%
10:003.7%5.9%
11:007.5%5.9%
12:005.3%6.3%
13:004.2%5%
14:004.6%5.1%
15:006.2%5.4%
16:006%6.1%
17:007.5%5.7%
18:007.1%6.7%
19:007.2%7.8%
20:008.1%5.4%
21:004.9%3.3%
22:004%1.5%
23:000.5%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Borås Tidning (BT) on each local weekday, beside the median of its peers.
WeekdayBorås Tidning (BT)Median of its peers
Monday10.15.04
Tuesday9.255.04
Wednesday9.675.92
Thursday9.675.29
Friday9.255.25
Saturday11.14.67
Sunday10.34.79

What it posted

Show the figures as a table
Share of each format among posts by Borås Tidning (BT), and the median across its peers.
FormatBorås Tidning (BT)Its peers, median
Photo1%10%
Video or reel12%28%
Album0%0%
Link87%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Borås Tidning (BT), 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Borås Tidning (BT) posted 111% of a weekday's posts. The median of its peers: 91%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Borås Tidning (BT)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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