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The posting benchmark

Sundsvalls Tidning (ST) on Facebook, beside its peers

How Sundsvalls Tidning (ST)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Sundsvalls Tidning (ST): 6.7 a day

Median in Sweden: at least 4.9 a day

That is 1.8 more a day than the median in Sweden.

Place the dots by

Posts a day8th/21Photos and video11th/21Evening posts2nd/21Weekend day12th/21
Engagement per post6th/21Engagement a day3rd/21Per 1,000 followers8th/21Comments per post7th/21Comments a day5th/21

Sundsvalls Tidning (ST), Sweden

8thof 21

Rank among its peers, highest first, posts a day

Sundsvalls Tidning (ST) posted 6.7 times a day to Facebook. The median of its 20 peers: 5.

The comments its posts draw

180 comments a day, 1.9 times the median of its peers. What it would take

Peers: 20 news publishers in Sweden with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Sundsvalls Tidning (ST)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sundsvalls Tidning (ST) beside 20 peers

Sundsvalls Tidning (ST) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.78th of 215
Photos and video49%11th of 2147%
Evening posts36%2nd of 2125%
Weekend day88%12th of 2191%
Engagement per post866th of 2153
Engagement a day1,2203rd of 21754
Engagement per 1,000 followers1.68th of 211.4
Comments per post277th of 2118
Comments a day1805th of 2195

The comments

The comments its posts draw

180comments a day

on its Facebook posts, 1.9 times the median of its peers (95)

Spread evenly over 24 hours, that is 7.5 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Sundsvalls Tidning (ST) beside its 20 peers

  • Sundsvalls Tidning (ST): 180 a day
  • Median of its peers: 95
  • 90th percentile of its peers: 247
  • Middle half of its peers: 82 to 152
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 88% of a weekday's posts; the median of its peers 91%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sundsvalls Tidning (ST)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Sundsvalls Tidning (ST) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Sundsvalls Tidning (ST)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Sundsvalls Tidning (ST), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySundsvalls Tidning (ST)Median of its peers
Monday 29 June64
Tuesday 30 June75
Wednesday 1 July67.5
Thursday 2 July65
Friday 3 July106
Saturday 4 July76
Sunday 5 July75.5
Monday 6 July56
Tuesday 7 July65
Wednesday 8 July44.5
Thursday 9 July54.5
Friday 10 July54.5
Saturday 11 July44
Sunday 12 July84
Monday 13 July64.5
Tuesday 14 July56
Wednesday 15 July55
Thursday 16 July66
Friday 17 July105.5
Saturday 18 July74
Sunday 19 July85
Monday 20 July54.5
Tuesday 21 July64.5
Wednesday 22 July65.5
Thursday 23 July54
Friday 24 July84.5
Saturday 25 July54
Sunday 26 July64.5
Monday 27 July44
Tuesday 28 July75
Wednesday 29 July95
Thursday 30 July46
Friday 31 July85.5
Saturday 1 August34.5
Sunday 2 August44
Monday 3 August75
Tuesday 4 August75
Wednesday 5 August65
Thursday 6 August54
Friday 7 August53.5
Saturday 8 August63.5
Sunday 9 August73
Monday 10 August104.5
Tuesday 11 August85
Wednesday 12 August65.5
Thursday 13 August75.5
Friday 14 August55
Saturday 15 August55
Sunday 16 August35
Monday 17 August65
Tuesday 18 August85
Wednesday 19 August88
Thursday 20 August95.5
Friday 21 August137
Saturday 22 August84
Sunday 23 August55
Monday 24 August65
Tuesday 25 August75
Wednesday 26 August56
Thursday 27 August84
Friday 28 August86
Saturday 29 August74.5
Sunday 30 August34.5
Monday 31 August46
Tuesday 1 September56
Wednesday 2 September75
Thursday 3 September115
Friday 4 September84.5
Saturday 5 September74
Sunday 6 September75
Monday 7 September67
Tuesday 8 September86
Wednesday 9 September75.5
Thursday 10 September105.5
Friday 11 September105.5
Saturday 12 September85.5
Sunday 13 September47
Monday 14 September117.5
Tuesday 15 September54.5
Wednesday 16 September67
Thursday 17 September66
Friday 18 September127
Saturday 19 September65
Sunday 20 September104.5

Share of posts by local hour

Show the figures as a table
Share of posts by Sundsvalls Tidning (ST) in each local hour, beside the median of its peers.
Local hourSundsvalls Tidning (ST)Median of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000.9%0.4%
06:0010.7%6.7%
07:004.5%9.8%
08:009.5%5.4%
09:005.5%6.5%
10:004.1%5.9%
11:007.2%5.9%
12:003.2%6.3%
13:003.2%5%
14:004.5%5.1%
15:005.2%5.4%
16:002.5%6.1%
17:002.9%5.7%
18:0024.1%6.7%
19:007%7.8%
20:002.5%5.4%
21:000.7%3.3%
22:001.8%1.5%
23:000%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Sundsvalls Tidning (ST) on each local weekday, beside the median of its peers.
WeekdaySundsvalls Tidning (ST)Median of its peers
Monday6.335.04
Tuesday6.585.04
Wednesday6.255.92
Thursday6.835.29
Friday8.55.25
Saturday6.084.67
Sunday64.79

What it posted

Show the figures as a table
Share of each format among posts by Sundsvalls Tidning (ST), and the median across its peers.
FormatSundsvalls Tidning (ST)Its peers, median
Photo29%10%
Video or reel19%28%
Album0%0%
Link51%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Sundsvalls Tidning (ST), 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Sundsvalls Tidning (ST) posted 88% of a weekday's posts. The median of its peers: 91%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sundsvalls Tidning (ST)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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