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The posting benchmark

Helsingborgs Dagblad (HD) on Facebook, beside its peers

How Helsingborgs Dagblad (HD)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Helsingborgs Dagblad (HD): 3.1 a day

Median in Sweden: at least 4.9 a day

That is 1.7 fewer a day than the median in Sweden.

Place the dots by

Posts a day16th/21Photos and video2nd/21Evening posts21st/21Weekend day17th/21
Engagement per post4th/21Engagement a day7th/21Per 1,000 followers8th/21Comments per post3rd/21Comments a day7th/21

Helsingborgs Dagblad (HD), Sweden

16thof 21

Rank among its peers, highest first, posts a day

Helsingborgs Dagblad (HD) posted 3.1 times a day to Facebook, 38% less than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: evening posts

5 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

Helsingborgs Dagblad (HD)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Helsingborgs Dagblad (HD) beside 20 peers

Helsingborgs Dagblad (HD) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.116th of 215
Photos and video96%2nd of 2147%
Evening posts5%21st of 2125%
Weekend day72.3%17th of 2191%
Engagement per post1284th of 2153
Engagement a day9897th of 21754
Engagement per 1,000 followers1.98th of 211.4
Comments per post453rd of 2118
Comments a day1397th of 2195

What it would take

What would reaching the median of its peers take?

Helsingborgs Dagblad (HD)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

5more posts a week

between 18:00 and midnight, of its 22 a week: 1 now, 6 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Helsingborgs Dagblad (HD)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Helsingborgs Dagblad (HD), 18:00 to midnight: 5%
  • Median of its peers, 18:00 to midnight: 25%
Show as a table
Posts in each local hour, beside the median of its peers
HourHelsingborgs Dagblad (HD)Median of its peers
00:000.0%0.3%
01:000.0%0.0%
02:000.4%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:000.0%0.4%
06:001.1%6.7%
07:0010.3%9.8%
08:004.2%5.4%
09:008.4%6.5%
10:009.5%5.9%
11:0014.8%5.9%
12:007.2%6.3%
13:0012.5%5.0%
14:006.1%5.1%
15:008.4%5.4%
16:008.4%6.1%
17:003.8%5.7%
18:001.1%6.7%
19:001.9%7.8%
20:000.0%5.4%
21:001.5%3.3%
22:000.4%1.5%
23:000.0%0.8%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    3.1 now; the median of its peers 5

    1.9 more a day, 14 a week

  • Weekend day

    A weekend day: 72.3% of a weekday's posts; the median of its peers 90.7%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Helsingborgs Dagblad (HD)'s Facebook posts drew 139 comments a day, 46% more than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Helsingborgs Dagblad (HD)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Helsingborgs Dagblad (HD) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Helsingborgs Dagblad (HD)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Helsingborgs Dagblad (HD), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHelsingborgs Dagblad (HD)Median of its peers
Monday 29 June34
Tuesday 30 June55
Wednesday 1 July37.5
Thursday 2 July65
Friday 3 July36
Saturday 4 July36
Sunday 5 July25.5
Monday 6 July46
Tuesday 7 July35
Wednesday 8 July14.5
Thursday 9 July34.5
Friday 10 July24.5
Saturday 11 July34
Sunday 12 July24
Monday 13 July34.5
Tuesday 14 July56
Wednesday 15 July55
Thursday 16 July46
Friday 17 July05.5
Saturday 18 July34
Sunday 19 July15
Monday 20 July44.5
Tuesday 21 July14.5
Wednesday 22 July45.5
Thursday 23 July34
Friday 24 July34.5
Saturday 25 July24
Sunday 26 July34.5
Monday 27 July34
Tuesday 28 July25
Wednesday 29 July35
Thursday 30 July46
Friday 31 July25.5
Saturday 1 August14.5
Sunday 2 August24
Monday 3 August55
Tuesday 4 August25
Wednesday 5 August15
Thursday 6 August24
Friday 7 August33.5
Saturday 8 August43.5
Sunday 9 August33
Monday 10 August34.5
Tuesday 11 August55
Wednesday 12 August35.5
Thursday 13 August65.5
Friday 14 August45
Saturday 15 August35
Sunday 16 August25
Monday 17 August35
Tuesday 18 August55
Wednesday 19 August58
Thursday 20 August45.5
Friday 21 August27
Saturday 22 August24
Sunday 23 August45
Monday 24 August55
Tuesday 25 August15
Wednesday 26 August36
Thursday 27 August54
Friday 28 August26
Saturday 29 August14.5
Sunday 30 August24.5
Monday 31 August36
Tuesday 1 September46
Wednesday 2 September45
Thursday 3 September65
Friday 4 September54.5
Saturday 5 September34
Sunday 6 September45
Monday 7 September47
Tuesday 8 September26
Wednesday 9 September35.5
Thursday 10 September25.5
Friday 11 September45.5
Saturday 12 September25.5
Sunday 13 September07
Monday 14 September87.5
Tuesday 15 September34.5
Wednesday 16 September27
Thursday 17 September46
Friday 18 September27
Saturday 19 September45
Sunday 20 September34.5

Share of posts by local hour

Show the figures as a table
Share of posts by Helsingborgs Dagblad (HD) in each local hour, beside the median of its peers.
Local hourHelsingborgs Dagblad (HD)Median of its peers
00:000%0.3%
01:000%0%
02:000.4%0%
03:000%0%
04:000%0%
05:000%0.4%
06:001.1%6.7%
07:0010.3%9.8%
08:004.2%5.4%
09:008.4%6.5%
10:009.5%5.9%
11:0014.8%5.9%
12:007.2%6.3%
13:0012.5%5%
14:006.1%5.1%
15:008.4%5.4%
16:008.4%6.1%
17:003.8%5.7%
18:001.1%6.7%
19:001.9%7.8%
20:000%5.4%
21:001.5%3.3%
22:000.4%1.5%
23:000%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Helsingborgs Dagblad (HD) on each local weekday, beside the median of its peers.
WeekdayHelsingborgs Dagblad (HD)Median of its peers
Monday45.04
Tuesday3.175.04
Wednesday3.085.92
Thursday4.085.29
Friday2.675.25
Saturday2.584.67
Sunday2.334.79

What it posted

Show the figures as a table
Share of each format among posts by Helsingborgs Dagblad (HD), and the median across its peers.
FormatHelsingborgs Dagblad (HD)Its peers, median
Photo49%10%
Video or reel47%28%
Album0%0%
Link4%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Helsingborgs Dagblad (HD), 18:00 to midnight: 5%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Helsingborgs Dagblad (HD) posted 72.3% of a weekday's posts. The median of its peers: 91%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Helsingborgs Dagblad (HD)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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