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The posting benchmark

Barometern-OT on Facebook, beside its peers

How Barometern-OT's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Barometern-OT: 3.7 a day

Median in Sweden: at least 4.9 a day

That is 1.2 fewer a day than the median in Sweden.

Place the dots by

Posts a day14th/21Photos and video14th/21Evening posts17th/21Weekend day20th/21
Engagement per post9th/21Engagement a day13th/21Per 1,000 followers12th/21Comments per post13th/21Comments a day19th/21

Barometern-OT, Sweden

14thof 21

Rank among its peers, highest first, posts a day

Barometern-OT posted 3.7 times a day to Facebook. The median of its 20 peers: 5.

Its first gap: a weekend day

3 more posts a weekend would reach its peers' median. What it would take

Peers: 20 news publishers in Sweden with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Barometern-OT's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Barometern-OT beside 20 peers

Barometern-OT and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.714th of 215
Photos and video28%14th of 2147%
Evening posts21.1%17th of 2125%
Weekend day61%20th of 2191%
Engagement per post639th of 2153
Engagement a day69613th of 21754
Engagement per 1,000 followers1.212th of 211.4
Comments per post1413th of 2118
Comments a day5219th of 2195

What it would take

What would reaching the median of its peers take?

Barometern-OT's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

3more posts a weekend

1 on Saturday and 2 on Sunday, to bring each to the median of its peers

On a weekend day, Barometern-OT posts 61% of a weekday's posts. The median of its peers: 91%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Barometern-OT
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Barometern-OTA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday3.30
Tuesday4.20
Wednesday4.90
Thursday4.30
Friday3.90
Saturday2.83.71
Sunday2.33.72

The other measures, in posts

  • Posts a day

    3.7 now; the median of its peers 5

    1.4 more a day, 10 a week

  • Photos and video

    28% of its posts; the median of its peers 47%

    6 more of its 26 posts a week as photos or video: 7 now, 13 at the median

  • Evening posts

    18:00 to midnight: 21.1% of its posts; the median of its peers 24.9%

    2 more of its 26 posts a week between 18:00 and midnight: 5 now, 7 at the median

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Barometern-OT's Facebook posts drew 52 comments a day, 46% less than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Barometern-OT's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Barometern-OT posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Barometern-OT
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Barometern-OT, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBarometern-OTMedian of its peers
Monday 29 June24
Tuesday 30 June35
Wednesday 1 July67.5
Thursday 2 July25
Friday 3 July46
Saturday 4 July06
Sunday 5 July25.5
Monday 6 July36
Tuesday 7 July45
Wednesday 8 July44.5
Thursday 9 July34.5
Friday 10 July34.5
Saturday 11 July24
Sunday 12 July24
Monday 13 July44.5
Tuesday 14 July66
Wednesday 15 July45
Thursday 16 July56
Friday 17 July75.5
Saturday 18 July04
Sunday 19 July05
Monday 20 July64.5
Tuesday 21 July54.5
Wednesday 22 July35.5
Thursday 23 July54
Friday 24 July74.5
Saturday 25 July54
Sunday 26 July64.5
Monday 27 July44
Tuesday 28 July35
Wednesday 29 July45
Thursday 30 July46
Friday 31 July55.5
Saturday 1 August04.5
Sunday 2 August04
Monday 3 August65
Tuesday 4 August75
Wednesday 5 August95
Thursday 6 August84
Friday 7 August43.5
Saturday 8 August43.5
Sunday 9 August23
Monday 10 August14.5
Tuesday 11 August35
Wednesday 12 August85.5
Thursday 13 August45.5
Friday 14 August15
Saturday 15 August125
Sunday 16 August35
Monday 17 August45
Tuesday 18 August35
Wednesday 19 August58
Thursday 20 August55.5
Friday 21 August27
Saturday 22 August04
Sunday 23 August55
Monday 24 August05
Tuesday 25 August35
Wednesday 26 August26
Thursday 27 August34
Friday 28 August26
Saturday 29 August24.5
Sunday 30 August14.5
Monday 31 August56
Tuesday 1 September66
Wednesday 2 September25
Thursday 3 September85
Friday 4 September34.5
Saturday 5 September44
Sunday 6 September15
Monday 7 September37
Tuesday 8 September46
Wednesday 9 September65.5
Thursday 10 September35.5
Friday 11 September55.5
Saturday 12 September15.5
Sunday 13 September17
Monday 14 September27.5
Tuesday 15 September34.5
Wednesday 16 September67
Thursday 17 September26
Friday 18 September47
Saturday 19 September35
Sunday 20 September44.5

Share of posts by local hour

Show the figures as a table
Share of posts by Barometern-OT in each local hour, beside the median of its peers.
Local hourBarometern-OTMedian of its peers
00:000%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000.3%0.4%
06:001.3%6.7%
07:0017.5%9.8%
08:008.8%5.4%
09:003.6%6.5%
10:005.5%5.9%
11:0010.7%5.9%
12:004.2%6.3%
13:002.9%5%
14:003.9%5.1%
15:002.9%5.4%
16:0012.7%6.1%
17:004.5%5.7%
18:003.3%6.7%
19:004.2%7.8%
20:007.5%5.4%
21:004.5%3.3%
22:001%1.5%
23:000.7%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Barometern-OT on each local weekday, beside the median of its peers.
WeekdayBarometern-OTMedian of its peers
Monday3.335.04
Tuesday4.175.04
Wednesday4.925.92
Thursday4.335.29
Friday3.925.25
Saturday2.754.67
Sunday2.254.79

What it posted

Show the figures as a table
Share of each format among posts by Barometern-OT, and the median across its peers.
FormatBarometern-OTIts peers, median
Photo4%10%
Video or reel22%28%
Album2%0%
Link72.4%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Barometern-OT, 18:00 to midnight: 21.1%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Barometern-OT posted 61% of a weekday's posts. The median of its peers: 91%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Barometern-OT's peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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