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The posting benchmark

Nerikes Allehanda (NA) on Facebook, beside its peers

How Nerikes Allehanda (NA)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 20k to 200k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Nerikes Allehanda (NA): 2 a day

Median in Sweden: at least 4.9 a day

That is 2.9 fewer a day than the median in Sweden.

Place the dots by

Posts a day19th/21Photos and video1st/21Evening posts12th/21Weekend day18th/21
Engagement per post4th/21Engagement a day12th/21Per 1,000 followers8th/21Comments per post2nd/21Comments a day5th/21

Nerikes Allehanda (NA), Sweden

19thof 21

Rank among its peers, highest first, posts a day

Nerikes Allehanda (NA) posted 2 times a day to Facebook, 61% less than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

3.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Nerikes Allehanda (NA)'s 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Nerikes Allehanda (NA) beside 20 peers

Nerikes Allehanda (NA) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day219th of 215
Photos and video100%1st of 2147%
Evening posts24%12th of 2125%
Weekend day63%18th of 2191%
Engagement per post1284th of 2153
Engagement a day72612th of 21754
Engagement per 1,000 followers1.78th of 211.4
Comments per post842nd of 2118
Comments a day1655th of 2195

What it would take

What would reaching the median of its peers take?

3.1more posts a day

22 a week, to reach the median of its peers: 5 a day, against 2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 24% of its posts; the median of its peers 25%

    1 more of its 14 posts a week between 18:00 and midnight: 3 now, 4 at the median

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 91%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Nerikes Allehanda (NA)'s Facebook posts drew 165 comments a day, 74% more than the median of 20 news publishers in Sweden with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Nerikes Allehanda (NA)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Nerikes Allehanda (NA) posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Nerikes Allehanda (NA)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Nerikes Allehanda (NA), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNerikes Allehanda (NA)Median of its peers
Monday 29 June04
Tuesday 30 June05
Wednesday 1 July17.5
Thursday 2 July15
Friday 3 July06
Saturday 4 July06
Sunday 5 July05.5
Monday 6 July06
Tuesday 7 July15
Wednesday 8 July04.5
Thursday 9 July04.5
Friday 10 July04.5
Saturday 11 July14
Sunday 12 July14
Monday 13 July14.5
Tuesday 14 July36
Wednesday 15 July25
Thursday 16 July26
Friday 17 July25.5
Saturday 18 July24
Sunday 19 July15
Monday 20 July24.5
Tuesday 21 July34.5
Wednesday 22 July35.5
Thursday 23 July24
Friday 24 July34.5
Saturday 25 July24
Sunday 26 July24.5
Monday 27 July24
Tuesday 28 July45
Wednesday 29 July55
Thursday 30 July46
Friday 31 July25.5
Saturday 1 August34.5
Sunday 2 August04
Monday 3 August25
Tuesday 4 August35
Wednesday 5 August25
Thursday 6 August24
Friday 7 August23.5
Saturday 8 August13.5
Sunday 9 August03
Monday 10 August24.5
Tuesday 11 August05
Wednesday 12 August15.5
Thursday 13 August25.5
Friday 14 August35
Saturday 15 August25
Sunday 16 August15
Monday 17 August25
Tuesday 18 August35
Wednesday 19 August48
Thursday 20 August55.5
Friday 21 August17
Saturday 22 August34
Sunday 23 August15
Monday 24 August15
Tuesday 25 August15
Wednesday 26 August16
Thursday 27 August24
Friday 28 August36
Saturday 29 August14.5
Sunday 30 August14.5
Monday 31 August16
Tuesday 1 September26
Wednesday 2 September15
Thursday 3 September45
Friday 4 September54.5
Saturday 5 September34
Sunday 6 September15
Monday 7 September37
Tuesday 8 September46
Wednesday 9 September45.5
Thursday 10 September35.5
Friday 11 September45.5
Saturday 12 September15.5
Sunday 13 September57
Monday 14 September57.5
Tuesday 15 September34.5
Wednesday 16 September27
Thursday 17 September26
Friday 18 September37
Saturday 19 September15
Sunday 20 September14.5

Share of posts by local hour

Show the figures as a table
Share of posts by Nerikes Allehanda (NA) in each local hour, beside the median of its peers.
Local hourNerikes Allehanda (NA)Median of its peers
00:000%0.3%
01:000.6%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.4%
06:001.2%6.7%
07:003%9.8%
08:0029.7%5.4%
09:0010.9%6.5%
10:009.1%5.9%
11:004.9%5.9%
12:003.6%6.3%
13:005.5%5%
14:003%5.1%
15:001.8%5.4%
16:003%6.1%
17:000%5.7%
18:001.8%6.7%
19:009.1%7.8%
20:004.3%5.4%
21:007.3%3.3%
22:000.6%1.5%
23:000.6%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Nerikes Allehanda (NA) on each local weekday, beside the median of its peers.
WeekdayNerikes Allehanda (NA)Median of its peers
Monday1.835.04
Tuesday2.255.04
Wednesday2.175.92
Thursday2.425.29
Friday2.335.25
Saturday1.674.67
Sunday1.084.79

What it posted

Show the figures as a table
Share of each format among posts by Nerikes Allehanda (NA), and the median across its peers.
FormatNerikes Allehanda (NA)Its peers, median
Photo39%10%
Video or reel39%28%
Album22%0%
Link0%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Nerikes Allehanda (NA), 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Nerikes Allehanda (NA) posted 63% of a weekday's posts. The median of its peers: 91%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Nerikes Allehanda (NA)'s peers are 20 news publishers in Sweden with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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