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The posting benchmark

Smålandsposten on Facebook, beside its peers

How Smålandsposten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in Sweden with 10k to 100k followers.

Country
Sweden
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Sweden

Smålandsposten: 3.1 a day

Median in Sweden: at least 4.9 a day

That is 1.8 fewer a day than the median in Sweden.

Place the dots by

Posts a day16th/21Photos and video14th/21Evening posts20th/21Weekend day11th/21
Engagement per post9th/21Engagement a day18th/21Per 1,000 followers10th/21Comments per post8th/21Comments a day14th/21

Smålandsposten, Sweden

16thof 21

Rank among its peers, highest first, posts a day

Smålandsposten posted 3.1 times a day to Facebook, 38% less than the median of 20 news publishers in Sweden with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: evening posts

3 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

Smålandsposten's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Smålandsposten beside 20 peers

Smålandsposten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.116th of 215
Photos and video29%14th of 2141%
Evening posts15%20th of 2126%
Weekend day86%11th of 2188%
Engagement per post599th of 2146
Engagement a day47718th of 21666
Engagement per 1,000 followers1.410th of 211.3
Comments per post218th of 2114
Comments a day6514th of 2189

What it would take

What would reaching the median of its peers take?

Smålandsposten's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

3more posts a week

between 18:00 and midnight, of its 22 a week: 3 now, 6 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Smålandsposten
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Smålandsposten, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 26%
Show as a table
Posts in each local hour, beside the median of its peers
HourSmålandspostenMedian of its peers
00:000.4%0.3%
01:000.0%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.8%0.0%
05:000.4%0.7%
06:007.3%4.8%
07:008.0%9.7%
08:0014.6%6.1%
09:008.0%6.5%
10:006.9%6.1%
11:009.2%6.2%
12:004.6%6.5%
13:003.5%5.2%
14:004.6%4.9%
15:005.7%5.6%
16:007.3%6.4%
17:003.8%5.2%
18:006.5%7.5%
19:003.1%8.4%
20:001.5%5.3%
21:001.5%3.1%
22:002.3%1.1%
23:000.0%0.4%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    3.1 now; the median of its peers 5

    2 more a day, 14 a week

  • Photos and video

    28.7% of its posts; the median of its peers 41.1%

    4 more of its 22 posts a week as photos or video: 6 now, 10 at the median

  • Weekend day

    A weekend day: 86% of a weekday's posts; the median of its peers 88%

    1 more post a weekend, on Saturday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Smålandsposten's posts drew 65 comments a day. The median of its peers: 89.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Smålandsposten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Smålandsposten posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Smålandsposten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Smålandsposten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySmålandspostenMedian of its peers
Monday 29 June44
Tuesday 30 June25
Wednesday 1 July27.5
Thursday 2 July65
Friday 3 July35.5
Saturday 4 July23.5
Sunday 5 July55
Monday 6 July66
Tuesday 7 July35
Wednesday 8 July45.5
Thursday 9 July45
Friday 10 July34.5
Saturday 11 July13.5
Sunday 12 July04
Monday 13 July54
Tuesday 14 July44.5
Wednesday 15 July65
Thursday 16 July15
Friday 17 July45
Saturday 18 July34
Sunday 19 July55
Monday 20 July25
Tuesday 21 July25
Wednesday 22 July44.5
Thursday 23 July14
Friday 24 July24
Saturday 25 July14
Sunday 26 July34
Monday 27 July24
Tuesday 28 July45
Wednesday 29 July14.5
Thursday 30 July15.5
Friday 31 July25
Saturday 1 August34
Sunday 2 August14
Monday 3 August55
Tuesday 4 August25
Wednesday 5 August35
Thursday 6 August15.5
Friday 7 August24
Saturday 8 August33.5
Sunday 9 August33
Monday 10 August24.5
Tuesday 11 August25
Wednesday 12 August35.5
Thursday 13 August05.5
Friday 14 August25
Saturday 15 August24
Sunday 16 August14
Monday 17 August45
Tuesday 18 August15
Wednesday 19 August58
Thursday 20 August36
Friday 21 August37
Saturday 22 August34
Sunday 23 August74.5
Monday 24 August65
Tuesday 25 August36
Wednesday 26 August26
Thursday 27 August24.5
Friday 28 August45
Saturday 29 August44.5
Sunday 30 August34.5
Monday 31 August55
Tuesday 1 September35
Wednesday 2 September25
Thursday 3 September15
Friday 4 September25.5
Saturday 5 September14
Sunday 6 September55.5
Monday 7 September57
Tuesday 8 September36
Wednesday 9 September55.5
Thursday 10 September35.5
Friday 11 September35.5
Saturday 12 September15
Sunday 13 September47
Monday 14 September37
Tuesday 15 September75.5
Wednesday 16 September65
Thursday 17 September56
Friday 18 September77
Saturday 19 September45
Sunday 20 September34

Share of posts by local hour

Show the figures as a table
Share of posts by Smålandsposten in each local hour, beside the median of its peers.
Local hourSmålandspostenMedian of its peers
00:000.4%0.3%
01:000%0%
02:000%0%
03:000%0%
04:000.8%0%
05:000.4%0.7%
06:007.3%4.8%
07:008%9.7%
08:0014.6%6.1%
09:008%6.5%
10:006.9%6.1%
11:009.2%6.2%
12:004.6%6.5%
13:003.5%5.2%
14:004.6%4.9%
15:005.7%5.6%
16:007.3%6.4%
17:003.8%5.2%
18:006.5%7.5%
19:003.1%8.4%
20:001.5%5.3%
21:001.5%3.1%
22:002.3%1.1%
23:000%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Smålandsposten on each local weekday, beside the median of its peers.
WeekdaySmålandspostenMedian of its peers
Monday4.175.38
Tuesday35.13
Wednesday3.585.67
Thursday2.335.33
Friday3.085.33
Saturday2.334.29
Sunday3.255

What it posted

Show the figures as a table
Share of each format among posts by Smålandsposten, and the median across its peers.
FormatSmålandspostenIts peers, median
Photo3%10%
Video or reel20%25%
Album6%0%
Link71%65%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Smålandsposten, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Smålandsposten posted 86% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Smålandsposten's peers are 20 news publishers in Sweden with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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