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The posting benchmark

Onet on Facebook, beside its peers

How Onet's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 26 peers: news publishers and digital-native newsrooms in southern and eastern Europe with 500k to 5m followers.

Country
Poland
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Poland

Onet: 60 a day

Median in Poland: 36.6 a day

That is 23.4 more a day than the median in Poland.

Place the dots by

Posts a day16th/27Photos and video5th/27Evening posts26th/27Weekend day18th/27
Engagement per post14th/27Engagement a day14th/27Per 1,000 followers15th/27Comments per post10th/27Comments a day11th/27

Onet, Poland

16thof 27

Rank among its peers, highest first, posts a day

Onet posted 60 times a day to Facebook. The median of its 26 peers: 72.5.

Its first gap: evening posts

26 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 26 news publishers and digital-native newsrooms in southern and eastern Europe with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

Onet's 26 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Onet beside 26 peers

Onet and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6016th of 2772.5
Photos and video99%5th of 2734%
Evening posts24%26th of 2730%
Weekend day80%18th of 2787%
Engagement per post7514th of 2774
Engagement a day26,71914th of 2726,336
Engagement per 1,000 followers0.05615th of 270.058
Comments per post11810th of 2777
Comments a day7,07411th of 276,096

What it would take

What would reaching the median of its peers take?

Onet's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

26more posts a week

between 18:00 and midnight, of its 420 a week: 99 now, 125 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Onet
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Onet, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 30%
Show as a table
Posts in each local hour, beside the median of its peers
HourOnetMedian of its peers
00:000.4%2.1%
01:001.7%1.5%
02:000.2%0.8%
03:001.7%0.8%
04:000.1%0.6%
05:003.4%1.6%
06:003.5%2.4%
07:003.8%3.7%
08:004.9%5.0%
09:005.7%5.4%
10:006.1%5.8%
11:006.9%5.8%
12:006.6%6.0%
13:006.8%5.7%
14:006.3%5.5%
15:006.0%5.7%
16:007.4%5.7%
17:004.9%5.7%
18:003.4%5.3%
19:005.0%5.7%
20:004.7%5.5%
21:004.3%5.3%
22:004.1%4.4%
23:002.1%4.0%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    60 now; the median of its peers 72.5

    12.5 more a day, 88 a week

  • Weekend day

    A weekend day: 80% of a weekday's posts; the median of its peers 87%

    11 more posts a weekend: 6 on Saturday and 5 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Onet's posts drew 7,074 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Onet's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Onet posted, beside its peers

Its own posts beside its 26 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Onet
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Onet, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayOnetMedian of its peers
Monday 29 June7080
Tuesday 30 June5978
Wednesday 1 July5880.5
Thursday 2 July6081.5
Friday 3 July7177
Saturday 4 July4959
Sunday 5 July5262
Monday 6 July6277.5
Tuesday 7 July8274.5
Wednesday 8 July7576.5
Thursday 9 July7475.5
Friday 10 July6778
Saturday 11 July4863.5
Sunday 12 July4961.5
Monday 13 July6177
Tuesday 14 July7277.5
Wednesday 15 July6480.5
Thursday 16 July7181.5
Friday 17 July8575
Saturday 18 July5661
Sunday 19 July5662.5
Monday 20 July5672
Tuesday 21 July6073.5
Wednesday 22 July6272
Thursday 23 July6970.5
Friday 24 July6575.5
Saturday 25 July4864.5
Sunday 26 July4860.5
Monday 27 July6670
Tuesday 28 July7072.5
Wednesday 29 July7375
Thursday 30 July8276
Friday 31 July7674.5
Saturday 1 August5260.5
Sunday 2 August5258.5
Monday 3 August5971.5
Tuesday 4 August6666.5
Wednesday 5 August6269
Thursday 6 August6666
Friday 7 August5765.5
Saturday 8 August4657.5
Sunday 9 August4354
Monday 10 August6868.5
Tuesday 11 August6169
Wednesday 12 August5966.5
Thursday 13 August6169
Friday 14 August5167
Saturday 15 August6163.5
Sunday 16 August6363.5
Monday 17 August6867
Tuesday 18 August5971.5
Wednesday 19 August5865
Thursday 20 August6272.5
Friday 21 August5766.5
Saturday 22 August4858.5
Sunday 23 August4559.5
Monday 24 August6272.5
Tuesday 25 August6275.5
Wednesday 26 August6178.5
Thursday 27 August6572.5
Friday 28 August6368
Saturday 29 August4755.5
Sunday 30 August5259
Monday 31 August5177.5
Tuesday 1 September5571.5
Wednesday 2 September6677
Thursday 3 September5674.5
Friday 4 September6070.5
Saturday 5 September5355
Sunday 6 September5050
Monday 7 September5075
Tuesday 8 September6279.5
Wednesday 9 September5875
Thursday 10 September5776.5
Friday 11 September6076
Saturday 12 September4563.5
Sunday 13 September5756.5
Monday 14 September6379.5
Tuesday 15 September5474
Wednesday 16 September5479
Thursday 17 September7176
Friday 18 September6877.5
Saturday 19 September5060
Sunday 20 September5054.5

Share of posts by local hour

Show the figures as a table
Share of posts by Onet in each local hour, beside the median of its peers.
Local hourOnetMedian of its peers
00:000.4%2.1%
01:001.7%1.5%
02:000.2%0.8%
03:001.7%0.8%
04:000.1%0.6%
05:003.4%1.6%
06:003.5%2.4%
07:003.8%3.7%
08:004.9%5%
09:005.7%5.4%
10:006.1%5.8%
11:006.9%5.8%
12:006.6%6%
13:006.8%5.7%
14:006.3%5.5%
15:006%5.7%
16:007.4%5.7%
17:004.9%5.7%
18:003.4%5.3%
19:005%5.7%
20:004.7%5.5%
21:004.3%5.3%
22:004.1%4.4%
23:002.1%4%

Posts a day by weekday

Show the figures as a table
Posts a day by Onet on each local weekday, beside the median of its peers.
WeekdayOnetMedian of its peers
Monday61.777.2
Tuesday63.477.5
Wednesday62.279.1
Thursday66.175.1
Friday65.473.8
Saturday5061.1
Sunday51.460.4

What it posted

Show the figures as a table
Share of each format among posts by Onet, and the median across its peers.
FormatOnetIts peers, median
Photo84%24%
Video or reel15%8%
Album0%0%
Link1%67%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Onet, 18:00 to midnight: 24%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Onet posted 80% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Onet's peers are 26 news publishers and digital-native newsrooms in southern and eastern Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 26 peers, A to Z.

The peers

Its 26 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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